Moment: 2 - H17
Momentnamn: Consumer Behavior
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making D m2
Kurskod(er): 2FE177, 2FE179, 2FE193, 2FE199
Lärare: Vladimir Vanyushyn, course responsible (VV), Galina Biedenbach (GB), Elin Nilsson (EN)
Telefon: 0907865886
E-post: vladimir.vanyushyn@umu.se
Övrigt: Final version
Dag: Torsdag
Datum: 2017-09-28
Tid: 10-12
Aktivitet: Lecture 1. Course Introduction. Consumer behavior as a field of study. Consumer behavior and marketing strategy. Readings: Ch. 1, 2
Sal: Hsal B
Lärare: VV
Övrigt: Attendance strongly recommended!
Dag: Fredag
Datum: 2017-09-29
Tid: 10-12
Aktivitet: Lecture 2. The perceptual process. Consumer identity, motivation and consumption choices. Readings: Ch. 4-6
Sal: s205h
Lärare: VV
Övrigt:
Dag: Måndag
Datum: 2017-10-02
Tid: 10-12
Aktivitet: Lecture 3. Consumer decision-making I: learning, memory and demand process. Key marketing indicators: awareness, preferences, purchase intentions. Readings: Ch. 7
Sal: Hsal B
Lärare: VV
Övrigt:
Dag: Tisdag
Datum: 2017-10-03
Tid: 13-15
Aktivitet: Lecture 4. Consumer decision-making II: approaches to decision-making. Retail context. Ch. 3, 9
Sal: Hsal C
Lärare: EN
Övrigt:
Dag: Onsdag
Datum: 2017-10-04
Tid: 10-12
Aktivitet: Guest lecture by Ulf Mazur (business consultant and CEO for Matpriskollen). “What is long term brand building and how to get raving fan customers?”
Sal: Hsal B
Lärare: GB
Övrigt:
Dag: Måndag
Datum: 2017-10-09
Tid: 10-17
Aktivitet: Seminar 1 - Literature/discussion.
Sal: UB341
Lärare: VV
Övrigt: Attendance required! The deadline for handing in your reflection, in printed form, is October 9 at the beginning of your seminar session. A half-page summary of team project idea is also due.
Dag: Tisdag
Datum: 2017-10-10
Tid: 10-12
Aktivitet: Lecture 5. Attitude formation and change. Reading: Ch. 8
Sal: Hsal D
Lärare: GB
Övrigt:
Dag: Onsdag
Datum: 2017-10-11
Tid: 10-12
Aktivitet: Lecture 6. Social groups. Digital environment and social media. Readings: Ch. 10-12
Sal: s213h
Lärare: EN
Övrigt:
Dag: Tisdag
Datum: 2017-10-17
Tid: 10-17
Aktivitet: Seminar 2 - Case discussion.
Sal: s302
Lärare: VV
Övrigt: Attendance required! The deadline for handing in you case solution, in printed form, is October 17 at the beginning of your seminar session. Your team should also hand in a maximum 1,5-page write-up of your project proposal
Dag: Onsdag
Datum: 2017-10-18
Tid: 10-12
Aktivitet: Lecture 7. The impact of culture and sub-cultures on consumer behavior. Readings: Ch. 13-15
Sal: Hsal A
Lärare: GB
Övrigt:
Dag: Onsdag
Datum: 2017-10-25
Tid: 10-17
Aktivitet: Seminar 3. Final presentation.
Sal: s505
Lärare: VV
Övrigt: Attendance required! - Your final report is due on October 25, at the beginning of your seminar session.
Dag: Måndag
Datum: 2017-10-30
Tid: 14-18
Aktivitet: Final exam. Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Sal: ÖP
Lärare:
Övrigt: Attendance required!
