Module: 2 - H17
Name of module: Marketing
Course: International Business Administration A IBP
Course code(s): 2FE029, 2FE212
Homepage: www.cambro.umu.se
Lecturer: Galina Biedenbach
E-mail: galina.biedenbach@umu.se
Other: Textbook: Kotler P., Armstrong, G., and Parment A. (2016). Principles of Marketing: Scandinavian edition. 2nd ed. Pearson. ISBN 9781292104805.
Day: Thursday
Date: 2017-09-28
Time: 10-12
Subject: Lecture 1. Introduction. The nature of marketing.
Room: Hsal D
Lecturer: GB
Other: Ch. 1.
Day: Friday
Date: 2017-09-29
Time: 10-12
Subject: Lecture 2. Company and marketing strategy. Marketing environment.
Room: Hsal D
Lecturer: GB
Other: Ch. 2, 3.
Day: Monday
Date: 2017-10-02
Time: 10-12
Subject: Lecture 3. Marketing research.
Room: Hsal D
Lecturer: GB
Other: Ch. 4. *Read Article 1 (JPBM).
Day: Tuesday
Date: 2017-10-03
Time: 10-12
Subject: Lecture 4. Buyer behaviour in consumer and business markets.
Room: Hsal D
Lecturer: GB
Other: Ch. 5, 6.
Day: Wednesday
Date: 2017-10-04
Time: 10-12
Subject: Guest lecture by Ulf Mazur (business consultant and CEO for Matpriskollen). “What is long term brand building and how to get raving fan customers?”
Room: Hsal B
Lecturer: GB
Other:
Day: Thursday
Date: 2017-10-05
Time: 10-12
Subject: Lecture 5. Creating value for target customers. +Introduction to the group work.
Room: Hsal B
Lecturer: GB
Other: Ch. 7.
Day: Monday
Date: 2017-10-09
Time: 08-17
Subject: Seminar 1. Interactive exercises and discussion.
Room: S306
Lecturer: GB
Other: See schedule in Cambro. *Submit the individual assignment at the seminar.
Day: Wednesday
Date: 2017-10-11
Time: 10-12
Subject: Lecture 6. Brands, products, and services.
Room: Hsal D
Lecturer: GB
Other: Ch. 8, 9.
Day: Thursday
Date: 2017-10-12
Time: 10-12
Subject: Lecture 7. Pricing strategies. Creating competitive advantage.
Room: Hsal D
Lecturer: GB
Other: Ch. 10, 13.
Day: Friday
Date: 2017-10-13
Time: 13-15
Subject: Lecture 8. Marketing channels.
Room: Hsal D
Lecturer: GB
Other: Ch. 11.
Day: Monday
Date: 2017-10-16
Time: 10-12
Subject: Lecture 9. Marketing communication.
Room: Hsal D
Lecturer: GB
Other: Ch. 12.
Day: Tuesday
Date: 2017-10-17
Time: -
Subject: Tutoring. Group work.
Lecturer:
Other: Book a tutoring session in Cambro.
Day: Wednesday
Date: 2017-10-18
Time: -
Subject: Tutoring. Group work.
Room: S305c
Lecturer: GB
Other: Book a tutoring session in Cambro.
Day: Friday
Date: 2017-10-20
Time: 10-12
Subject: Lecture 10. Green marketing and sustainability.
Room: Hsal D
Lecturer: GB
Other: Ch. 14. *Read Article 2 (JBE). *Submit the written report at the lecture.
Day: Monday
Date: 2017-10-23
Time: -
Subject: Group work.
Lecturer:
Other: *Submit the presentation to GB by e-mail before 15.00.
Day: Tuesday
Date: 2017-10-24
Time: 08-17
Subject: Seminar 2. Presentations.
Room: S313
Lecturer: GB
Other: See schedule in Cambro.
Day: Friday
Date: 2017-10-27
Time: 09-13
Subject: Written exam. Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Room: 3, ÖP
Lecturer:
Other:
Day: Monday
Date: 2017-11-20
Time: 11:00-12:00
Subject: Exam review session
Room: S305
Lecturer: GB
Other:
