Marketing

Module: 2 - H17

Name of module: Marketing

Course: International Business Administration A IBP

Course code(s): 2FE029

Syllabus(es): 2FE029

Homepage: www.cambro.umu.se

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Galina Biedenbach

E-mail: galina.biedenbach@umu.se

Other: Textbook: Kotler P., Armstrong, G., and Parment A. (2016). Principles of Marketing: Scandinavian edition. 2nd ed. Pearson. ISBN 9781292104805.