Module: 1 - H17
Name of module: Marketing Strategy
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m1
Course code(s): 2FE177, 2FE199, 2FE179
Syllabus(es): 2FE177 2FE199 2FE179
Homepage: www.cambro.umu.se
Lecturer: Peter Hultén
Telephone: 090-7867649
E-mail: peter.hulten@umu.se
Other: Preliminary schedule
Day: Monday
Date: 2017-08-28
Time: 13:00-15:00
Subject: Course introduction
Room: S104
Lecturer: PH
Other:
Day: Tuesday
Date: 2017-08-29
Time: 10:00-12:00
Subject: Lecture 1 The role of strategic management, mission and vision statements
Room: S104
Lecturer: PH
Other: Read the chapter by David 2013
Day: Wednesday
Date: 2017-08-30
Time: 13:00-15:00
Subject: Lecture 2 Principles of a marketing strategy
Room: S104
Lecturer: PH
Other: Read the chapter by Palmatier and Shrihari 2017
Day: Thursday
Date: 2017-08-31
Time: 08:00-10:00
Subject: Lecture 3 Marketing strategy and organizational resources
Room: Hsal C
Lecturer: PH
Other: Read the chapters by Hooley et al 2017, Barney and Hesterly 2012, and the paper by Kull et al., 2016
Day: Monday
Date: 2017-09-04
Time: 10:00-12:00
Subject: Lecture 4 Marketing strategy and competitor analysis
Room: MA121
Lecturer: PH
Other: Read the chapters by Hooley et al 2017, Christensen and Roth 2004, and Fuld 2003
Day: Wednesday
Date: 2017-09-06
Time: 13:00-15:00
Subject: Lecture 5
Room: MA121
Lecturer: PH
Other: Read the papers by Ardichivili et al., 2003, Hansen et al., 2011
Day: Thursday
Date: 2017-09-07
Time: 10:00-12:00
Subject: Seminar 1 Group 1-5
Room: HC206
Lecturer: PH
Other: Mandatory
Day: Thursday
Date: 2017-09-07
Time: 13:00-15:00
Subject: Seminar 1 Group 5-10
Room: HC206
Lecturer: PH
Other: Mandatory
Day: Friday
Date: 2017-09-08
Time: 13:00-15:00
Subject: Examination 1
Room: S312
Lecturer: TBN
Other: Mandatory
Day: Monday
Date: 2017-09-11
Time: 09:00-15:00
Subject: Supervision
Room: Office
Lecturer: PH
Other:
Day: Wednesday
Date: 2017-09-13
Time: 10:00-12:00
Subject: Group assignment Group 1-5
Room: S311
Lecturer: PH
Other:
Day: Wednesday
Date: 2017-09-13
Time: 13:00-15:00
Subject: Group assignment Group 6-10
Room: S313
Lecturer: PH
Other:
Day: Thursday
Date: 2017-09-14
Time: 13:00-15:00
Subject: Lecture 7
Room: Rum för lärande
Lecturer: PH
Other:
Day: Friday
Date: 2017-09-15
Time: 10:00-12:00
Subject: Supervision Drop-in
Room: My office
Lecturer: PH
Other:
Day: Monday
Date: 2017-09-18
Time: 13:00-15:00
Subject: Guest Lecture by Rob Britton
Room: Hsal A
Lecturer: PH, IM, TBi
Other:
Day: Thursday
Date: 2017-09-21
Time: 10:00-12:00
Subject: Lecture 8 Cross-border tourism in the far east. Development of destinations in Russia and China
Room: S104
Lecturer: IM
Other:
Day: Monday
Date: 2017-09-25
Time: 10:00-
Subject: Examination 2 - Home examination The questions will be posted 10:00
Lecturer:
Other: Mandatory
Day: Tuesday
Date: 2017-09-26
Time: 10:00-12:00
Subject: Supervision of project reports Drop-in
Room: My office
Lecturer: PH
Other:
Day: Wednesday
Date: 2017-09-27
Time: -
Subject: Hand in home exams no later than 15:15
Room: My office
Lecturer:
Other: Please note that your exam papers must be delivered in paper format.
Day: Wednesday
Date: 2017-09-27
Time: 09:00-12:00
Subject: Seminar 2 Group 3, 4 and 8 start at 09:00.... Group 2 and 7 start at 10:15
Room: S313
Lecturer: PH
Other: Mandatory, please note that further rescheduling might follow
Day: Wednesday
Date: 2017-09-27
Time: 13:00-15:00
Subject: Seminar 2 Group 5, 6, 9 and 10
Room: S313
Lecturer: PH
Other: Mandatory
