Module: 4 - H16
Name of module: Strategic Marketing Planning
Course: Consumer Behavior, Market Analysis and Strategic Decision Making M4
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Galina Biedenbach
E-mail: galina.biedenbach@umu.se
Other: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Day: Friday
Date: 2016-12-02
Time: 10-12
Subject: General introduction to the course and main activities. Important to attend - we will form teams and assign organizations.
Room: Ub333
Lecturer: GB
Other: Reading assignment: Wood 2014, Ch. 1.
Day: Monday
Date: 2016-12-05
Time: 08-17
Subject: Visits and general presentations of organizations.
Lecturer: GB
Other: Compulsory. See specific schedule for each team in Cambro. Reading assignment: articles.
Day: Tuesday
Date: 2016-12-06
Time: -
Subject: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Meeting I. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 2, 3.
Day: Wednesday
Date: 2016-12-07
Time: -
Subject: Meeting I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS.
Lecturer:
Other: Compulsory. See specific schedule for each team in Cambro.
Day: Thursday
Date: 2016-12-08
Time: -
Subject: Group work. PPT slides should be sent by e-mail to GB no later than 17.00 p.m.
Lecturer:
Other:
Day: Friday
Date: 2016-12-09
Time: 08-15
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion.
Room: S306
Lecturer: GB
Other: Compulsory.
Day: Friday
Date: 2016-12-09
Time: 15-
Subject: Tutoring. Sign up at the seminar.
Room: S306
Lecturer: GB
Other: Optional.
Day: Monday
Date: 2016-12-12
Time: -
Subject: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Meeting II. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 4, 5.
Day: Tuesday
Date: 2016-12-13
Time: -
Subject: Meeting II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING.
Lecturer:
Other: Compulsory.
Day: Wednesday
Date: 2016-12-14
Time: -
Subject: Group work. PPT slides should be sent by e-mail to GB no later than 17.00 p.m.
Lecturer:
Other:
Day: Thursday
Date: 2016-12-15
Time: 08-15
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion.
Room: S306
Lecturer: GB
Other: Compulsory.
Day: Thursday
Date: 2016-12-15
Time: 15-
Subject: Tutoring. Sign up at the seminar.
Room: S306
Lecturer: GB
Other: Optional.
Day: Friday
Date: 2016-12-16
Time: -
Subject: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Meeting III. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 6-10.
Day: Monday
Date: 2016-12-19
Time: -
Subject: Meeting III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule.
Lecturer:
Other: Compulsory.
Day: Wednesday
Date: 2016-12-21
Time: -
Subject: Group work - marketing plan.
Lecturer:
Other:
Day: Wednesday
Date: 2017-01-04
Time: -
Subject: Individual work - reflection paper.
Lecturer:
Other:
Day: Thursday
Date: 2017-01-05
Time: -
Subject: Individual work - reflection paper.
Lecturer:
Other:
Day: Monday
Date: 2017-01-09
Time: -
Subject: THE MARKETING PLAN should be sent by e-mail to the organization, GB, and Urkund no later than 15.00 p.m. Urkund: galina.biedenbach.umu@analys.urkund.se
Lecturer:
Other:
Day: Tuesday
Date: 2017-01-10
Time: -
Subject: Preparing presentations. The final presentations should be sent by e-mail to GB no later than 15.00 p.m.
Lecturer:
Other:
Day: Wednesday
Date: 2017-01-11
Time: 08-17
Subject: Presentations of MARKETING PLANS.
Lecturer: GB, org.
Other: Compulsory. See specific schedule for each team in Cambro.
Day: Thursday
Date: 2017-01-12
Time: 08-17
Subject: Presentations of MARKETING PLANS.
Lecturer: GB, org.
Other: Compulsory. See specific schedule for each team in Cambro.
Day: Friday
Date: 2017-01-13
Time: 08-15
Subject: Seminar III. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro.
Room: S306
Lecturer: GB
Other: Compulsory.
