Strategic Marketing Planning

Module: 4 - H16

Name of module: Strategic Marketing Planning

Course: Consumer Behavior, Market Analysis and Strategic Decision Making M4

Course code(s): 2FE177

Syllabus(es): 2FE177

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Galina Biedenbach

E-mail: galina.biedenbach@umu.se

Other: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.