Strategic Marketing Planning

Moment: 4 - H16

Momentnamn: Strategic Marketing Planning

Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making M4

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Galina Biedenbach

E-post: galina.biedenbach@umu.se

Övrigt: Textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Harlow: Pearson Education. ISBN-10: 1292021675, ISBN-13: 9781292021676.