Module: 3 - H16
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making M3
Course code(s): 2FE177, 2FE199, 2FE193
Lecturer: Vladimir Vanyushyn (VV)
Telephone: 090-786 5886
E-mail: vladimir.vanyushyn@umu.se
Other: The course is centered on Markstrat simulation. For further details about the simulation and to register later on, visit Markstrat.
Day: Tuesday
Date: 2016-11-01
Time: 10-12
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: S213h
Lecturer: VV
Other: OBS! Change of location. Attendance strongly recommended!
Day: Wednesday
Date: 2016-11-02
Time: 10-12
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: s305flex
Lecturer: VV
Other:
Day: Friday
Date: 2016-11-04
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other: Participation required. University presence recommended!
Day: Monday
Date: 2016-11-07
Time: 13-15
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s305flex
Lecturer: VV
Other:
Day: Tuesday
Date: 2016-11-08
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required. University presence recommended!
Day: Wednesday
Date: 2016-11-09
Time: 13-15
Subject: Marketing Diagnostics and Resource Allocation.
Room: s104
Lecturer: VV
Other:
Day: Thursday
Date: 2016-11-10
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2016-11-11
Time: -
Subject: Interim Progress Report due! Email to instructor by 17.00
Lecturer:
Other:
Day: Monday
Date: 2016-11-14
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2016-11-15
Time: 10-12
Subject: The Marketing Strategy Process. Competition and market evolution
Room: UB333
Lecturer: VV
Other:
Day: Wednesday
Date: 2016-11-16
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2016-11-18
Time: 10-17
Subject: Industry meeting (a.k.a seminar). Individual assignment due!
Room: s306
Lecturer: VV
Other: Attendance required!
Day: Monday
Date: 2016-11-21
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Tuesday
Date: 2016-11-22
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2016-11-23
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Monday
Date: 2016-11-28
Time: 10-17
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s311
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2016-11-30
Time: 09-13
Subject: Final exam; Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Room: IKSU; Helsingfors
Lecturer:
Other: Attendance required
