Module: 2 - H16
Name of module: Marketing
Course: International Business Administration A IBP
Course code(s): 2FE212, 2FE029
Lecturer: Galina Biedenbach (course responsible),, Zeinab Rezvani
E-mail: galina.biedenbach@umu.se, zeinab.rezvani@umu.se
Other: The schedule was updated on Sept. 28 (- information about the guest lecture and the deadline for the submission of written reports).
Textbook: Kotler P., Armstrong, G., och Parment A. (2013). Principles of Marketing. Swedish edition. Plus, additional chapters (Strategic Marketing Planning + Green Marketing). Harlow, Pearson Education Ltd. ISBN 9781782731764
Day: Thursday
Date: 2016-09-29
Time: 10-12
Subject: Lecture 1. Introduction. The nature of marketing.
Room: Hsal B
Lecturer: GB
Other: Ch. 1.
Day: Friday
Date: 2016-09-30
Time: 10-12
Subject: Lecture 2. Company and marketing strategy. Marketing environment.
Room: Hsal B
Lecturer: GB
Other: Ch. 2, 3.
Day: Monday
Date: 2016-10-03
Time: 10-12
Subject: Lecture 3. Marketing research. +Introduction to the group work.
Room: Hsal B
Lecturer: GB
Other: Ch. 4.
Day: Tuesday
Date: 2016-10-04
Time: 10-12
Subject: Lecture 4. Buyer behaviour in consumer and business markets.
Room: Hsal B
Lecturer: GB
Other: Ch. 5, 6.
Day: Wednesday
Date: 2016-10-05
Time: 10-12
Subject: Lecture 5. Creating value for target customers. Strategic marketing planning.
Room: Hsal B
Lecturer: GB
Other: Ch. 7. + Additional chapter.
Day: Wednesday
Date: 2016-10-05
Time: 12:00-13:00
Subject: Information by Program Advisor for IBP-students (not exchange students)
Room: Hsal B
Lecturer: RA, MN
Other:
Day: Monday
Date: 2016-10-10
Time: 08-15
Subject: Seminar 1. The list of seminar groups can be found in Cambro.
Lecturer: GB, ZR
Other:
Day: Wednesday
Date: 2016-10-12
Time: 10-12
Subject: Lecture 6. Brands, products, and services.
Room: Hsal B
Lecturer: ZR
Other: Ch. 8, 9.
Day: Thursday
Date: 2016-10-13
Time: 10-12
Subject: Lecture 7. Pricing strategies. Creating competitive advantage.
Room: Hsal B
Lecturer: ZR
Other: Ch. 10, 13.
Day: Friday
Date: 2016-10-14
Time: -
Subject: Tutoring. The list for booking a tutoring session is posted in Cambro.
Lecturer: GB, ZR
Other:
Day: Monday
Date: 2016-10-17
Time: 10-12
Subject: Lecture 8. Marketing channels.
Room: Hsal B
Lecturer: ZR
Other: Ch. 11.
Day: Tuesday
Date: 2016-10-18
Time: 10-12
Subject: Lecture 9. Market communication.
Room: Hsal B
Lecturer: ZR
Other: Ch. 12.
Day: Thursday
Date: 2016-10-20
Time: 10:00-10:15
Subject: Teams submit the printed reports prior to the start of the guest lecture.
Room: Hsal B
Lecturer: GB
Other:
Day: Thursday
Date: 2016-10-20
Time: 10:15-11
Subject: Guest lecture by Prof. George Christodoulides (University of London) -
Room: Hsal B
Lecturer: GB
Other:
Day: Friday
Date: 2016-10-21
Time: 10-12
Subject: Lecture 10. Sustainability and green marketing.
Room: Hsal B
Lecturer: ZR
Other: Ch. 14. + Additional chapter.
Day: Wednesday
Date: 2016-10-26
Time: 08-15
Subject: Seminar 2. The list of seminar groups can be found in Cambro.
Lecturer: GB, ZR
Other:
Day: Monday
Date: 2016-10-31
Time: 14:00-18:00
Subject: Exam; Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The exam registration opens when the course start.
Room: 5, ÖP
Lecturer:
Other:
Day: Monday
Date: 2016-11-21
Time: 13:15-14:00
Subject: Examination review session
Room: S205h
Lecturer: GB
Other:
Day: Monday
Date: 2016-12-05
Time: 14:00-18:00
Subject: Re-exam; Please NOTE! Obligatory registration must be done HERE, not later than10 days before re-exam. The re-exam registration opens after the first exam date has passed.
Lecturer:
Other:
