Service Marketing

Module: 1 - V16

Name of module: Service Marketing

Course: Service Marketing, Marketing Ethics and Sustainability C

Course code(s): 2FE202

Syllabus(es): 2FE202

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Gert-Olof Boström, Philip Roth

Telephone: , 090-7865384

E-mail: gert-olof.bostrom@umu.se, philip.roth@umu.se

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 03

Day: Monday

Date: 2016-01-18

Time: 13-15

Subject: Introduction to service marketing

Lecturer: PR & GOB

Other: Deadline self-registration @ 23:59

Day: Tuesday

Date: 2016-01-19

Time: 10-12

Subject: Lecture

Lecturer: GOB

Other: Zeithaml et al ch 1,2 & 5 + introduction to seminar

Day: Wednesday

Date: 2016-01-20

Time: 13-15

Subject: Lecture

Lecturer: GOB

Other: Zeithaml et al ch 3,4

Day: Thursday

Date: 2016-01-21

Time: 10-12

Subject: Lecture

Lecturer: GOB

Other: Zeithaml et al ch 8, 9

Day: Friday

Date: 2016-01-22

Time: 13-15

Subject: Lecture

Room: MA121

Lecturer: GOB

Other: Zeithaml et al ch 6,7

WEEK 04

Day: Monday

Date: 2016-01-25

Time: 10-12

Subject: Lecture

Lecturer: PR

Other: Zeithaml et al ch 10, 11

Day: Tuesday

Date: 2016-01-26

Time: -

Subject: Uniaden - go find a job

Room: Universum

Lecturer:

Other: Please note. This is not a part of the module

Day: Wednesday

Date: 2016-01-27

Time: 13:00-16:00

Subject: Seminar 1 for Philips group

Room: S312

Lecturer: PR

Other: See cambro for detailed schedule

Day: Thursday

Date: 2016-01-28

Time: 13-16

Subject: Seminar 1 for Gert-Olofs group

Room: HC204

Lecturer: GOB

Other: See cambro for detailed schedule

WEEK 05

Day: Monday

Date: 2016-02-01

Time: 10-12

Subject: Lecture

Lecturer: PR

Other: Zeithaml et al ch 12, 13

Day: Tuesday

Date: 2016-02-02

Time: 13-15

Subject: Lecture

Lecturer: PR

Other: Zeithaml et al ch 14, 15, 16

Day: Wednesday

Date: 2016-02-03

Time: 10-12

Subject: Lecture

Lecturer: PR

Other: Zeithaml et al ch 17, 18

Day: Thursday

Date: 2016-02-04

Time: 10-12

Subject: Lecture

Lecturer: PR

Other: Zeithaml et al ch. Module wrap-up and questions

WEEK 06

Day: Monday

Date: 2016-02-08

Time: 09-16

Subject: Tutoring

Lecturer: PR & GOB

Other: Sign up on cambro

Day: Tuesday

Date: 2016-02-09

Time: 08-15

Subject: Literature seminar - the research front of service marketing

Lecturer: PR & GOB

Other: See separate instruction (Scientific article)

Day: Thursday

Date: 2016-02-11

Time: 11-11

Subject: Hand in term paper

Room: Cambro

Lecturer:

Other: Follow the instructions regarding file name etc.

Day: Friday

Date: 2016-02-12

Time: 8::0-12:30

Subject: Seminar 2 - Presentation of term paper

Lecturer: PR & GOB

Other: See cambro for details

WEEK 07

Day: Tuesday

Date: 2016-02-16

Time: 14:00-18:00

Subject: Individual written exam. Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The link opens when the course start.

Room: 1, ÖP

Lecturer:

Other: Do not forget to sign up!

WEEK 13

Day: Saturday

Date: 2016-04-02

Time: 09:00-13:00

Subject: individual written re-exam. Please NOTE! Obligatory registration must be done HERE, not later than10 days before re-exam. The link opens after the first exam date has passed.

Room: 6, ÖP

Lecturer:

Other: Do not forget to sign up!