Module: 3 - H15
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making m3
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Vladimir Vanyushyn (VV)
Telephone: 090-786 5886
E-mail: vladimir.vanyushyn@umu.se
Other: The course is centered on Markstrat simulation. For further details about the simulation and to register later on, visit Markstrat.
Day: Monday
Date: 2015-11-02
Time: 13-16
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: s311
Lecturer: VV
Other: Attendance strongly recommended!
Day: Tuesday
Date: 2015-11-03
Time: 13-15
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: s313
Lecturer: VV
Other:
Day: Thursday
Date: 2015-11-05
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other: Participation required. University presence recommended!
Day: Friday
Date: 2015-11-06
Time: 10-12
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s305flex
Lecturer: VV
Other:
Day: Monday
Date: 2015-11-09
Time: 10-16
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required. University presence recommended!
Day: Wednesday
Date: 2015-11-11
Time: 13-16
Subject: Marketing Diagnostics and Resource Allocation.
Room: s305flex
Lecturer: VV
Other:
Day: Thursday
Date: 2015-11-12
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Thursday
Date: 2015-11-12
Time: 15:15-16:15
Subject: Information for Examensarbete/Degree project, 30hp
Room: HsalA
Lecturer: UN
Other: Not part of the course
Day: Friday
Date: 2015-11-13
Time: 09:15-10:00
Subject: Information for 2nd year Master’s thesis, 30 hp
Room: HsalE
Lecturer: UN
Other: Not part of the course
Day: Friday
Date: 2015-11-13
Time: 10-12
Subject: The Marketing Strategy Process. Competition and market evolution
Room: s104
Lecturer: VV
Other:
Day: Monday
Date: 2015-11-16
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Tuesday
Date: 2015-11-17
Time: 10-16
Subject: Industry meeting (a.k.a seminar)
Room: s201
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2015-11-18
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Thursday
Date: 2015-11-19
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Thursday
Date: 2015-11-19
Time: 10:01-11
Subject: Brands as a force for social good: An agenda for marketers
Room: HsalG
Lecturer: Guest lecture
Other: Dr. Jaywant Singh
Day: Thursday
Date: 2015-11-19
Time: 11:01-12
Subject: Globalization and its impact on company strategies
Room: HsalG
Lecturer: Guest lecture
Other: Prof Pervez Ghauri
Day: Friday
Date: 2015-11-20
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Monday
Date: 2015-11-23
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Friday
Date: 2015-11-27
Time: 10-15
Subject: Final Presentations. Simulation conclusions and debriefing
Room: Ub333
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2015-12-02
Time: 13-17
Subject: Final Exam - Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The link opens when the course start.
Lecturer:
Other: Attendance required
Day: Saturday
Date: 2016-01-09
Time: 09-13
Subject: Re-exam - Please NOTE! Obligatory registration must be done HERE, not later than10 days before re-exam. The link opens after the first exam date has passed.
Lecturer:
Other:
