Module: 2 - H15
Name of module: Marketing
Course: International Business Administration A
Course code(s): 2FE212, 2FE029
Lecturer: Galina Biedenbach,, Zeinab Rezvani,
E-mail: galina.biedenbach@umu.se, zeinab.rezvani@umu.se
Other: Preliminary schedule.
Textbook: Kotler P., Armstrong, G., och Parment A. (2013). Principles of Marketing. Swedish edition. Plus, additional chapters (Strategic Marketing Planning + Green Marketing). Harlow, Pearson Education Ltd. ISBN 9781782731764
Day: Wednesday
Date: 2015-09-30
Time: 10-12
Subject: Lecture 1. Introduction. The nature of marketing.
Room: Hsal D
Lecturer: GB
Other: Ch. 1.
Day: Thursday
Date: 2015-10-01
Time: 10-12
Subject: Lecture 2. Company and marketing strategy. Marketing environment.
Room: Hsal D
Lecturer: GB
Other: Ch. 2, 3.
Day: Friday
Date: 2015-10-02
Time: 10-12
Subject: Lecture 3. Marketing research.
Room: Hsal D
Lecturer: GB
Other: Ch. 4
Day: Monday
Date: 2015-10-05
Time: 10-12
Subject: Lecture 4. Buyer behaviour in consumer and business markets. +Introduction to the group work.
Room: Hsal D
Lecturer: GB
Other: Ch. 5, 6.
Day: Monday
Date: 2015-10-05
Time: 12-12:30
Subject: Career Center Introduction
Room: HsalD
Lecturer: RL
Other:
Day: Tuesday
Date: 2015-10-06
Time: 10-12
Subject: Lecture 5. Creating value for target customers. Strategic marketing planning.
Room: Hsal D
Lecturer: GB
Other: Ch. 7. + Additional chapter
Day: Tuesday
Date: 2015-10-06
Time: 12-13
Subject: Information from IBP Program Advisor for IBP-students (not exchange students)
Room: Hsal D
Lecturer: RA
Other:
Day: Friday
Date: 2015-10-09
Time: -
Subject: Teams submit the assignment 1 by 12.00.
Lecturer:
Other:
Day: Monday
Date: 2015-10-12
Time: -
Subject: Group work. Teams prepare the feedback.
Lecturer:
Other:
Day: Tuesday
Date: 2015-10-13
Time: 08-15
Subject: Seminar 1. The list of seminar groups can be found in Cambro.
Lecturer: GB, ZR
Other:
Day: Thursday
Date: 2015-10-15
Time: 10-12
Subject: Lecture 6. Brands, products, and services. Guest speaker - David Ballantyne,
Room: Hsal D
Lecturer: ZR, DB
Other: Ch. 8, 9.
Day: Friday
Date: 2015-10-16
Time: 10-12
Subject: Lecture 7. Pricing strategies. Creating competitive advantage.
Room: Hsal D
Lecturer: ZR
Other: Ch. 10, 13.
Day: Monday
Date: 2015-10-19
Time: 10-12
Subject: Lecture 8. Marketing channels.
Room: Hsal D
Lecturer: ZR
Other: Ch. 11.
Day: Tuesday
Date: 2015-10-20
Time: 10-12
Subject: Lecture 9. Market communication.
Room: Hsal D
Lecturer: ZR
Other: Ch. 12.
Day: Wednesday
Date: 2015-10-21
Time: -
Subject: Tutoring. The list for booking a tutoring session is posted in Cambro. Group work.
Lecturer: GB, ZR
Other:
Day: Thursday
Date: 2015-10-22
Time: 10-12
Subject: Lecture 10. Sustainability and green marketing.
Room: Hsal D
Lecturer: ZR
Other: Ch. 14. + Additional chapter
Day: Monday
Date: 2015-10-26
Time: -
Subject: Teams submit the assignment 2 by 12.00.
Lecturer:
Other:
Day: Tuesday
Date: 2015-10-27
Time: 08-15
Subject: Seminar 2. The list of seminar groups can be found in Cambro.
Lecturer: GB, ZR
Other:
Day: Friday
Date: 2015-10-30
Time: 09-13
Subject: Written exam. Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The link opens when the course start.
Lecturer:
Other:
Day: Saturday
Date: 2015-12-05
Time: 09-13
Subject: Written re-exam. Please NOTE! Obligatory registration must be done HERE, not later than10 days before re-exam. The link opens after the first exam date has passed.
Room: Room 1, ÖP
Lecturer:
Other:
