Module: 4 - H14
Name of module: Strategizing - planning and processes
Course: Consumer behavior, Market Analysis and Strategic Decision Making m4
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Galina Biedenbach
E-mail: galina.biedenbach@usbe.umu.se
Other: The latest edition of our textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Upper Saddle River: Pearson. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Day: Wednesday
Date: 2014-12-03
Time: 13-15
Subject: General introduction to the course and main activities. Formation of teams.
Room: Hsal B
Lecturer: GB
Other: Compulsory. Reading assignment: Wood 2014, Ch. 1
Day: Thursday
Date: 2014-12-04
Time: 08-15
Subject: Visits and general presentations of organizations
Room: See specific schedule for each team in Cambro
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2014-12-05
Time: -
Subject: Individual work
Lecturer:
Other: Reading assignment: articles
Day: Monday
Date: 2014-12-08
Time: -
Subject: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 2, 3
Day: Tuesday
Date: 2014-12-09
Time: -
Subject: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule
Room: See specific schedule for each team in Cambro
Lecturer:
Other: Compulsory
Day: Thursday
Date: 2014-12-11
Time: 08-12
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion
Room: Ub337
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2014-12-12
Time: 10-12
Subject: Tutoring. Sign up on the course website in Cambro
Room: S305c
Lecturer: GB
Other: Optional
Day: Monday
Date: 2014-12-15
Time: -
Subject: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer: GB
Other: Reading assignment: Wood 2014, Ch. 4, 5
Day: Tuesday
Date: 2014-12-16
Time: -
Subject: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule
Room: See specific schedule for each team in Cambro
Lecturer:
Other: Compulsory
Day: Thursday
Date: 2014-12-18
Time: 08-12
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion
Room: Ub337
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2014-12-19
Time: 10-12
Subject: Tutoring. Sign up on the course website in Cambro
Room: S305c
Lecturer:
Other: Optional
Day: Monday
Date: 2014-12-22
Time: -
Subject: CHRISTMAS BREAK UNTIL 2013-01-04
Lecturer:
Other:
Day: Monday
Date: 2015-01-05
Time: -
Subject: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions should be sent by e-mail to the organization and GB no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 6-10
Day: Wednesday
Date: 2015-01-07
Time: -
Subject: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Room: See specific schedule for each team in Cambro
Lecturer:
Other: Compulsory
Day: Friday
Date: 2015-01-09
Time: 08-12
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion
Room: S305
Lecturer: GB
Other: Compulsory
Day: Monday
Date: 2015-01-12
Time: -
Subject: THE MARKETING PLAN should be sent by e-mail to the organization, Urkund, and GB no later than 15.00 p.m.
Lecturer:
Other: Urkund: galina.biedenbach.umu@ analys.urkund.se
Day: Tuesday
Date: 2015-01-13
Time: -
Subject: Preparing presentations. The final presentations should be sent by e-mail to GB no later than 16.00 p.m.
Lecturer:
Other:
Day: Wednesday
Date: 2015-01-14
Time: 08-17
Subject: Presentation of THE MARKETING PLANS for organizations
Lecturer: GB, org.
Other: Compulsory. See specific schedule for each team in Cambro
Day: Thursday
Date: 2015-01-15
Time: -
Subject: Preparing the individual REFLECTION PAPER
Lecturer:
Other:
Day: Friday
Date: 2015-01-16
Time: 08-15
Subject: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro
Room: Ub337
Lecturer: GB
Other: Compulsory
