Module: 2 - H14
Name of module: Marketing
Course: International Business Administration A mod 2
Course code(s): 2FE012
Lecturer: Galina Biedenbach, Zeinab Rezvani
E-mail: galina.biedenbach@umu.se, zeinab.rezvani@umu.se
Other: The schedule was updated on 12/09.
Day: Wednesday
Date: 2014-10-01
Time: 13:15-15:00
Subject: Introduction. Lecture: The nature of marketing
Room: Hsal D
Lecturer: GB
Other: Ch. 1, J&F
Day: Thursday
Date: 2014-10-02
Time: 13:15-15:00
Subject: Lecture: Marketing environment
Room: Hsal D
Lecturer: GB
Other: Ch. 2, J&F
Day: Friday
Date: 2014-10-03
Time: 13:15-15:00
Subject: Lecture: Consumer behavior
Room: Hsal D
Lecturer: GB
Other: Ch. 3, J&F
Day: Monday
Date: 2014-10-06
Time: 13:15-15:00
Subject: Lecture: Marketing research. Information about course assignments
Room: Hsal B
Lecturer: GB
Other: Ch. 4, J&F
Day: Wednesday
Date: 2014-10-08
Time: -
Subject: Submit assignment 1, deadline at 12:00.
Lecturer:
Other:
Day: Wednesday
Date: 2014-10-08
Time: 13:15-15:00
Subject: Lecture: Market segmentation, targeting and positioning.
Room: Hsal B
Lecturer: GB
Other: Ch. 5, J&F
Day: Thursday
Date: 2014-10-09
Time: 13:15-15:00
Subject: Lecture: Product and brand management
Room: Hsal A
Lecturer: ZR
Other: Ch. 6, J&F
Day: Tuesday
Date: 2014-10-14
Time: 10:00-15:00
Subject: Workshop 1
Room: TBA
Lecturer: GB, ZR
Other:
Day: Thursday
Date: 2014-10-16
Time: -
Subject: Tutoring can be booked on Cambro.
Lecturer: GB, ZR
Other:
Day: Friday
Date: 2014-10-17
Time: -
Subject: Submit assignment 2, deadline at 12:00.
Lecturer:
Other:
Day: Friday
Date: 2014-10-17
Time: 13:15-15:00
Subject: Lecture: Services marketing management
Room: Hsal B
Lecturer: ZR
Other: Ch. 7, J&F
Day: Friday
Date: 2014-10-17
Time: 14:45-
Subject: Information from IBP’s Program Coordinator and Program Director. Only for International Business Program-students (not exchange students)
Room: Hsal B
Lecturer: Rebecca Arklöf
Other:
Day: Monday
Date: 2014-10-20
Time: 13:15-15:00
Subject: Lecture: Distribution management
Room: Hsal B
Lecturer: ZR
Other: Ch. 11, J&F
Day: Tuesday
Date: 2014-10-21
Time: 13:15-15:00
Subject: Lecture: Pricing strategy
Room: Hsal B
Lecturer: ZR
Other: Ch. 8, J&F
Day: Wednesday
Date: 2014-10-22
Time: 13:15-15:00
Subject: Lecture: Integrated marketing communication
Room: Hsal B
Lecturer: ZR
Other: Ch. 9, 10, J&F
Day: Friday
Date: 2014-10-24
Time: -
Subject: Submit assignment 3, deadline at 12:00.
Lecturer:
Other:
Day: Thursday
Date: 2014-10-30
Time: 14:00-18:00
Subject: Written exam. Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The link opens when the course start.
Room: ÖP 8 and 4
Lecturer:
Other: OBS! Bring a valid ID,
