Module: 2 - H14
Name of module: Consumer Behavior
Course: Consumer behavior, Market Analysis and Strategic Decision Making m2
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Anna-Carin Nordvall, Galina Biedenbach
Telephone: 0907865059
E-mail: anna-carin.nordvall@usbe.umu.se, galina.biedenbach@usbe.umu.se
Day: Wednesday
Date: 2014-10-01
Time: 08:00-10:00
Subject: Lecture 1: Introduction
Room: N450
Lecturer: ACN
Other: Naturvetarhuset (Natural Sciences Building, opposite of Universum) Chapter 1
Day: Thursday
Date: 2014-10-02
Time: 10-12
Subject: Lecture 2: The consumer and its environment
Room: Hsal C
Lecturer: ACN
Other: Chapter 4-6
Day: Friday
Date: 2014-10-03
Time: 08-10
Subject: Lecture 3: How do consumers learn and process information?
Room: Hsal B
Lecturer: ACN
Other: Chapter 7
Day: Tuesday
Date: 2014-10-07
Time: 08:00-17:00
Subject: Case seminar
Room: UB339
Lecturer: ACN
Other: Obligatory
Day: Tuesday
Date: 2014-10-07
Time: 08:00-10:00
Subject: Seminar group 1
Room: UB339
Lecturer: ACN
Other:
Day: Tuesday
Date: 2014-10-07
Time: 10:00-12:00
Subject: Seminar group 2
Room: UB339
Lecturer: ACN
Other:
Day: Tuesday
Date: 2014-10-07
Time: 13:00-15:00
Subject: Seminar group 3
Room: UB339
Lecturer: ACN
Other:
Day: Tuesday
Date: 2014-10-07
Time: 15:00-17:00
Subject: Seminar group 4
Room: UB339
Lecturer: ACN
Other:
Day: Thursday
Date: 2014-10-09
Time: 10:00-12:00
Subject: Lecture 4 Attitudes and attitude change. How can it be measured?
Room: Hsal A
Lecturer: GB
Other: Chapter 8
Day: Friday
Date: 2014-10-10
Time: 10:00-12:00
Subject: Lecture 5 Consumer decision making
Room: Hsal A
Lecturer: ACN
Other: Chapter 9
Day: Monday
Date: 2014-10-13
Time: 10:00-12:00
Subject: Lecture 6 Group influence and leadership
Room: Hsal A
Lecturer: GB
Other: Chapter 10
Day: Wednesday
Date: 2014-10-15
Time: 08:00-17:00
Subject: Article seminar
Room: s207
Lecturer: GB
Other: Obligatory
Day: Wednesday
Date: 2014-10-15
Time: 08:00-10:00
Subject: Seminar group 3
Room: s207
Lecturer: GB
Other:
Day: Wednesday
Date: 2014-10-15
Time: 10:00-12:00
Subject: Seminar group 4
Room: s207
Lecturer: GB
Other:
Day: Wednesday
Date: 2014-10-15
Time: 13:00-15:00
Subject: Seminar group 1
Room: s207
Lecturer: GB
Other:
Day: Wednesday
Date: 2014-10-15
Time: 15:00-17:00
Subject: Seminar group 2
Room: s207
Lecturer: GB
Other:
Day: Friday
Date: 2014-10-17
Time: 08-10
Subject: Lecture 7 Consumers and subcultures
Room: Hsal D
Lecturer: GB
Other: Chapter 13, 15
Day: Thursday
Date: 2014-10-23
Time: -
Subject: Submit the group report by 13.00 to galina.biedenbach.umu@analys.urkund.se
Lecturer:
Other:
Day: Friday
Date: 2014-10-24
Time: -
Subject: Submit the ppt slides by 8.00 to galina.biedenbach@usbe.umu.se
Lecturer:
Other:
Day: Friday
Date: 2014-10-24
Time: 08-17
Subject: Presentation seminar
Room: S104
Lecturer: GB
Other: Obligatory
Day: Tuesday
Date: 2014-10-28
Time: 13-14
Subject: Q&A session. Preparations for exam
Room: Hsal B
Lecturer: GB
Other:
Day: Thursday
Date: 2014-10-30
Time: 09:00-13:00
Subject: Written examination, Please NOTE! Obligatory registration must be done HERE, not later than 10 days before exam. The link opens when the course start.
Room: 4, ÖP
Lecturer:
Other:
