Module: 3 - H13
Name of module: Consumer and Market Analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m 3
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Vladimir Vanyushyn
Telephone: 090-786 7649
E-mail: vladimir.vanyushyn@usbe.umu.se
Other: Syllabus Consumer Behavior, Market Analysis and Strategic Decision Making D 30hp (Course description and course literature)
For further details about the simulation and to register, visit MarkstratOnline.
Day: Thursday
Date: 2013-11-07
Time: 13:00-16:00
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: s104
Lecturer: VV
Other: Attendance strongly recommended!
Day: Monday
Date: 2013-11-11
Time: 13:00-16:00
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: s104
Lecturer: VV
Other:
Day: Tuesday
Date: 2013-11-12
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other: Participation required. University presence recommended!
Day: Wednesday
Date: 2013-11-13
Time: 16:00-17:00
Subject: Introduction for students who will write Examensarbete/Degree project 30 hp spring-14.
Room: Hörsal A.
Lecturer: Ulrica Nylén
Other: Not part of the course
Day: Thursday
Date: 2013-11-14
Time: 15:00-17:00
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: UB333
Lecturer: VV
Other:
Day: Friday
Date: 2013-11-15
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required. University presence recommended!
Day: Monday
Date: 2013-11-18
Time: 09:00-12:00
Subject: Marketing Diagnostics and Resource Allocation
Room: N300
Lecturer: VV
Other:
Day: Tuesday
Date: 2013-11-19
Time: 09:00-12:00
Subject: The Marketing Strategy Process. Pricing, competition, market evolution
Room: 2005Nbvh
Lecturer: VV
Other:
Day: Wednesday
Date: 2013-11-20
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2013-11-21
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2013-11-21
Time: 16:00-17:00
Subject: Introduction for students who will write 2nd year Master’s thesis 30 hp spring-14
Room: Hörsal C
Lecturer: Ulrica Nylén
Other: Not part of the course
Day: Friday
Date: 2013-11-22
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Monday
Date: 2013-11-25
Time: 13:00-17:00
Subject: Seminar
Room: s309
Lecturer: VV
Other: Attendance required.
Day: Tuesday
Date: 2013-11-26
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2013-11-27
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2013-11-28
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2013-12-04
Time: 12:00-17:00
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s104
Lecturer: VV
Other: Attendance required.
Day: Friday
Date: 2013-12-06
Time: 14:00-18:00
Subject: Final exam
Room: Ssal 6, ÖP
Lecturer: VV
Other: Attendance required.
Day: Saturday
Date: 2014-01-11
Time: 09:00-13:00
Subject: Reexamination, Please NOTE! Obligatory registration must be done HERE, not later than 9 days before re-exam.
Room: Ssal 3, ÖP
Lecturer:
Other:
