Module: 4 - H13
Name of module: Strategizing - planning and processes
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m 4
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Galina Biedenbach, Gert-Olof Boström
Telephone: 090-786 6150
E-mail: galina.biedenbach@usbe.umu.se, gert-olof.bostrom@usbe.umu.se
Other: The latest edition of our textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Upper Saddle River: Pearson. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Day: Monday
Date: 2013-12-09
Time: 13:00-15:00
Subject: General introduction to the course and main activities. Formation of teams.
Room: Ub333
Lecturer: GB, GOB
Other: Compulsory. Reading assignment: Wood 2014, Ch. 1
Day: Tuesday
Date: 2013-12-10
Time: 09:00-15:00
Subject: Visit and general presentation of organizations
Room: See specific schedule in Cambro for each team
Lecturer: GB, GOB
Other: Compulsory
Day: Wednesday
Date: 2013-12-11
Time: -
Subject: Individual work
Lecturer:
Other: Reading assignment: articles
Day: Thursday
Date: 2013-12-12
Time: -
Subject: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 2, 3
Day: Friday
Date: 2013-12-13
Time: -
Subject: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule
Room: See specific schedule in Cambro for each team
Lecturer:
Other: Compulsory
Day: Monday
Date: 2013-12-16
Time: 08:00-10:00
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion (Teams 1A, 1B, 1C, 1D)
Room: Ub336
Lecturer: GB
Other: Compulsory
Day: Monday
Date: 2013-12-16
Time: 10:00-12:00
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion (Teams 2A, 2B, 2C, 2D)
Room: Ub336
Lecturer: GB
Other: Compulsory
Day: Tuesday
Date: 2013-12-17
Time: -
Subject: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 4, 5
Day: Wednesday
Date: 2013-12-18
Time: -
Subject: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule
Room: See specific schedule in Cambro for each team
Lecturer:
Other: Compulsory
Day: Thursday
Date: 2013-12-19
Time: -
Subject: Tutoring. Sign up on the course website in Cambro
Room: S307
Lecturer: GB
Other:
Day: Friday
Date: 2013-12-20
Time: 08:00-10:00
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion (Teams 1A, 1B, 1C, 1D)
Room: S310
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2013-12-20
Time: 10:00-12:00
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion (Teams 2A, 2B, 2C, 2D)
Room: S310
Lecturer: GB
Other: Compulsory
Day: Monday
Date: 2013-12-23
Time: -
Subject: CHRISTMAS BREAK UNTIL 2013-01-05
Lecturer:
Other:
Day: Monday
Date: 2014-01-06
Time: -
Subject: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2014, Ch. 6-10
Day: Tuesday
Date: 2014-01-07
Time: -
Subject: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Room: See specific schedule in Cambro for each team
Lecturer:
Other: Compulsory
Day: Thursday
Date: 2014-01-09
Time: 08:00-10:00
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion (Teams 1A, 1B, 1C, 1D)
Room: S211
Lecturer: GOB
Other: Compulsory
Day: Thursday
Date: 2014-01-09
Time: 10:00-12:00
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion (Teams 2A, 2B, 2C, 2D)
Room: S211
Lecturer: GOB
Other: Compulsory
Day: Friday
Date: 2014-01-10
Time: -
Subject: Tutoring. Sign up on the course website in Cambro
Room: S307
Lecturer: GOB
Other:
Day: Sunday
Date: 2014-01-12
Time: -
Subject: THE MARKETING PLAN should be sent by e-mail to the organization, Urkund, GB, and GOB no later than 16.00 p.m.
Lecturer:
Other: Urkund: galina.biedenbach.umu@ analys.urkund.se
Day: Monday
Date: 2014-01-13
Time: -
Subject: Preparing presentations. The final presentations should be sent by e-mail to GB and GOB no later than 16.00 p.m.
Lecturer:
Other:
Day: Tuesday
Date: 2014-01-14
Time: 08:00-17:00
Subject: Presentation of THE MARKETING PLANS at the BOARD MEETING for organizations
Room: S104
Lecturer: GB, GOB, org.
Other: Compulsory. See specific schedule in Cambro for each team
Day: Wednesday
Date: 2014-01-15
Time: -
Subject: Preparing the individual REFLECTION PAPER
Lecturer:
Other:
Day: Thursday
Date: 2014-01-16
Time: -
Subject: Preparing the individual REFLECTION PAPER
Lecturer:
Other:
Day: Friday
Date: 2014-01-17
Time: 08:00-15:00
Subject: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro
Room: S310
Lecturer: GOB
Other: Compulsory
