Moment: 4 - H13
Momentnamn: Strategizing - planning and processes
Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making D m 4
Kurskod(er): 2FE177
Kursplan(er): 2FE177
Lärare: Galina Biedenbach, Gert-Olof Boström
Telefon: 090-786 6150
E-post: galina.biedenbach@usbe.umu.se, gert-olof.bostrom@usbe.umu.se
Övrigt: The latest edition of our textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Upper Saddle River: Pearson. ISBN-10: 1292021675, ISBN-13: 9781292021676.
Dag: Måndag
Datum: 2013-12-09
Tid: 13:00-15:00
Aktivitet: General introduction to the course and main activities. Formation of teams.
Sal: Ub333
Lärare: GB, GOB
Övrigt: Compulsory. Reading assignment: Wood 2014, Ch. 1
Dag: Tisdag
Datum: 2013-12-10
Tid: 09:00-15:00
Aktivitet: Visit and general presentation of organizations
Sal: See specific schedule in Cambro for each team
Lärare: GB, GOB
Övrigt: Compulsory
Dag: Onsdag
Datum: 2013-12-11
Tid: -
Aktivitet: Individual work
Lärare:
Övrigt: Reading assignment: articles
Dag: Torsdag
Datum: 2013-12-12
Tid: -
Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 2, 3
Dag: Fredag
Datum: 2013-12-13
Tid: -
Aktivitet: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule
Sal: See specific schedule in Cambro for each team
Lärare:
Övrigt: Compulsory
Dag: Måndag
Datum: 2013-12-16
Tid: 08:00-10:00
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion (Teams 1A, 1B, 1C, 1D)
Sal: Ub336
Lärare: GB
Övrigt: Compulsory
Dag: Måndag
Datum: 2013-12-16
Tid: 10:00-12:00
Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion (Teams 2A, 2B, 2C, 2D)
Sal: Ub336
Lärare: GB
Övrigt: Compulsory
Dag: Tisdag
Datum: 2013-12-17
Tid: -
Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 4, 5
Dag: Onsdag
Datum: 2013-12-18
Tid: -
Aktivitet: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule
Sal: See specific schedule in Cambro for each team
Lärare:
Övrigt: Compulsory
Dag: Torsdag
Datum: 2013-12-19
Tid: -
Aktivitet: Tutoring. Sign up on the course website in Cambro
Sal: S307
Lärare: GB
Övrigt:
Dag: Fredag
Datum: 2013-12-20
Tid: 08:00-10:00
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion (Teams 1A, 1B, 1C, 1D)
Sal: S310
Lärare: GB
Övrigt: Compulsory
Dag: Fredag
Datum: 2013-12-20
Tid: 10:00-12:00
Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion (Teams 2A, 2B, 2C, 2D)
Sal: S310
Lärare: GB
Övrigt: Compulsory
Dag: Måndag
Datum: 2013-12-23
Tid: -
Aktivitet: CHRISTMAS BREAK UNTIL 2013-01-05
Lärare:
Övrigt:
Dag: Måndag
Datum: 2014-01-06
Tid: -
Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lärare:
Övrigt: Reading assignment: Wood 2014, Ch. 6-10
Dag: Tisdag
Datum: 2014-01-07
Tid: -
Aktivitet: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Sal: See specific schedule in Cambro for each team
Lärare:
Övrigt: Compulsory
Dag: Torsdag
Datum: 2014-01-09
Tid: 08:00-10:00
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion (Teams 1A, 1B, 1C, 1D)
Sal: S211
Lärare: GOB
Övrigt: Compulsory
Dag: Torsdag
Datum: 2014-01-09
Tid: 10:00-12:00
Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion (Teams 2A, 2B, 2C, 2D)
Sal: S211
Lärare: GOB
Övrigt: Compulsory
Dag: Fredag
Datum: 2014-01-10
Tid: -
Aktivitet: Tutoring. Sign up on the course website in Cambro
Sal: S307
Lärare: GOB
Övrigt:
Dag: Söndag
Datum: 2014-01-12
Tid: -
Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, Urkund, GB, and GOB no later than 16.00 p.m.
Lärare:
Övrigt: Urkund: galina.biedenbach.umu@ analys.urkund.se
Dag: Måndag
Datum: 2014-01-13
Tid: -
Aktivitet: Preparing presentations. The final presentations should be sent by e-mail to GB and GOB no later than 16.00 p.m.
Lärare:
Övrigt:
Dag: Tisdag
Datum: 2014-01-14
Tid: 08:00-17:00
Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for organizations
Sal: S104
Lärare: GB, GOB, org.
Övrigt: Compulsory. See specific schedule in Cambro for each team
Dag: Onsdag
Datum: 2014-01-15
Tid: -
Aktivitet: Preparing the individual REFLECTION PAPER
Lärare:
Övrigt:
Dag: Torsdag
Datum: 2014-01-16
Tid: -
Aktivitet: Preparing the individual REFLECTION PAPER
Lärare:
Övrigt:
Dag: Fredag
Datum: 2014-01-17
Tid: 08:00-15:00
Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro
Sal: S310
Lärare: GOB
Övrigt: Compulsory