Strategizing - planning and processes

Moment: 4 - H13

Momentnamn: Strategizing - planning and processes

Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making D m 4

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Galina Biedenbach, Gert-Olof Boström

Telefon: 090-786 6150

E-post: galina.biedenbach@usbe.umu.se, gert-olof.bostrom@usbe.umu.se

Övrigt: The latest edition of our textbook: Wood, M.B. (2014). The Marketing Plan Handbook. 5th edition. International edition. Upper Saddle River: Pearson. ISBN-10: 1292021675, ISBN-13: 9781292021676.

Dag

Datum

Tid

Aktivitet

Sal

Lärare

Annat

VECKA 50

Dag: Måndag

Datum: 2013-12-09

Tid: 13:00-15:00

Aktivitet: General introduction to the course and main activities. Formation of teams.

Sal: Ub333

Lärare: GB, GOB

Övrigt: Compulsory. Reading assignment: Wood 2014, Ch. 1

Dag: Tisdag

Datum: 2013-12-10

Tid: 09:00-15:00

Aktivitet: Visit and general presentation of organizations

Sal: See specific schedule in Cambro for each team

Lärare: GB, GOB

Övrigt: Compulsory

Dag: Onsdag

Datum: 2013-12-11

Tid: -

Aktivitet: Individual work

Sal:

Lärare:

Övrigt: Reading assignment: articles

Dag: Torsdag

Datum: 2013-12-12

Tid: -

Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 2, 3

Dag: Fredag

Datum: 2013-12-13

Tid: -

Aktivitet: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule

Sal: See specific schedule in Cambro for each team

Lärare:

Övrigt: Compulsory

VECKA 51

Dag: Måndag

Datum: 2013-12-16

Tid: 08:00-10:00

Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion (Teams 1A, 1B, 1C, 1D)

Sal: Ub336

Lärare: GB

Övrigt: Compulsory

Dag: Måndag

Datum: 2013-12-16

Tid: 10:00-12:00

Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation and discussion (Teams 2A, 2B, 2C, 2D)

Sal: Ub336

Lärare: GB

Övrigt: Compulsory

Dag: Tisdag

Datum: 2013-12-17

Tid: -

Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 4, 5

Dag: Onsdag

Datum: 2013-12-18

Tid: -

Aktivitet: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule

Sal: See specific schedule in Cambro for each team

Lärare:

Övrigt: Compulsory

Dag: Torsdag

Datum: 2013-12-19

Tid: -

Aktivitet: Tutoring. Sign up on the course website in Cambro

Sal: S307

Lärare: GB

Övrigt:

Dag: Fredag

Datum: 2013-12-20

Tid: 08:00-10:00

Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion (Teams 1A, 1B, 1C, 1D)

Sal: S310

Lärare: GB

Övrigt: Compulsory

Dag: Fredag

Datum: 2013-12-20

Tid: 10:00-12:00

Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation and discussion (Teams 2A, 2B, 2C, 2D)

Sal: S310

Lärare: GB

Övrigt: Compulsory

VECKA 52

Dag: Måndag

Datum: 2013-12-23

Tid: -

Aktivitet: CHRISTMAS BREAK UNTIL 2013-01-05

Sal:

Lärare:

Övrigt:

VECKA 02

Dag: Måndag

Datum: 2014-01-06

Tid: -

Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2014, Ch. 6-10

Dag: Tisdag

Datum: 2014-01-07

Tid: -

Aktivitet: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule

Sal: See specific schedule in Cambro for each team

Lärare:

Övrigt: Compulsory

Dag: Torsdag

Datum: 2014-01-09

Tid: 08:00-10:00

Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion (Teams 1A, 1B, 1C, 1D)

Sal: S211

Lärare: GOB

Övrigt: Compulsory

Dag: Torsdag

Datum: 2014-01-09

Tid: 10:00-12:00

Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation and discussion (Teams 2A, 2B, 2C, 2D)

Sal: S211

Lärare: GOB

Övrigt: Compulsory

Dag: Fredag

Datum: 2014-01-10

Tid: -

Aktivitet: Tutoring. Sign up on the course website in Cambro

Sal: S307

Lärare: GOB

Övrigt:

Dag: Söndag

Datum: 2014-01-12

Tid: -

Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization, Urkund, GB, and GOB no later than 16.00 p.m.

Sal:

Lärare:

Övrigt: Urkund: galina.biedenbach.umu@ analys.urkund.se

VECKA 03

Dag: Måndag

Datum: 2014-01-13

Tid: -

Aktivitet: Preparing presentations. The final presentations should be sent by e-mail to GB and GOB no later than 16.00 p.m.

Sal:

Lärare:

Övrigt:

Dag: Tisdag

Datum: 2014-01-14

Tid: 08:00-17:00

Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for organizations

Sal: S104

Lärare: GB, GOB, org.

Övrigt: Compulsory. See specific schedule in Cambro for each team

Dag: Onsdag

Datum: 2014-01-15

Tid: -

Aktivitet: Preparing the individual REFLECTION PAPER

Sal:

Lärare:

Övrigt:

Dag: Torsdag

Datum: 2014-01-16

Tid: -

Aktivitet: Preparing the individual REFLECTION PAPER

Sal:

Lärare:

Övrigt:

Dag: Fredag

Datum: 2014-01-17

Tid: 08:00-15:00

Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro

Sal: S310

Lärare: GOB

Övrigt: Compulsory