Module: 2 - H13
Name of module: Marketing
Course: International Business Administration A mod 2(IBP)
Course code(s): 2FE029
Syllabus(es): 2FE029
Lecturer: Galina Biedenbach, Zeinab Rezvani
Telephone: 090-786 6150
E-mail: galina.biedenbach@usbe.umu.se, zeinab.rezvani@usbe.umu.se
Other: This is a tentative schedule.
Day: Monday
Date: 2013-10-07
Time: 13:00-15:00
Subject: Introduction. Lecture: The nature of marketing
Room: hsal D
Lecturer: GB, ZR
Other: Ch. 1, J&F
Day: Tuesday
Date: 2013-10-08
Time: 13:00-15:00
Subject: Lecture: Marketing environment
Room: hsal D
Lecturer: GB
Other: Ch. 2, J&F
Day: Wednesday
Date: 2013-10-09
Time: 10:00-12:00
Subject: Lecture: Consumer behavior. Information about workshop 1
Room: hsal D
Lecturer: GB
Other: Ch. 3, J&F
Day: Thursday
Date: 2013-10-10
Time: 13:00-15:00
Subject: Lecture: Marketing research. Presentation of the case
Room: hsal D
Lecturer: GB
Other: Ch. 4, J&F
Day: Monday
Date: 2013-10-14
Time: 08:00-16:00
Subject: Workshop 1, obligatory
Room: S311-S313
Lecturer: GB, ZR
Other: See separate schedule on the course website
Day: Tuesday
Date: 2013-10-15
Time: 13:00-15:00
Subject: Lecture: Market segmentation, targeting and positioning. Information about workshop 2
Room: hsal D
Lecturer: GB
Other: Ch. 5, J&F
Day: Wednesday
Date: 2013-10-16
Time: 10:00-12:00
Subject: Lecture: Product and brand management
Room: hsal G
Lecturer: ZR
Other: Ch. 6, J&F
Day: Thursday
Date: 2013-10-17
Time: 13:00-15:00
Subject: Lecture: Services marketing management
Room: hsal A
Lecturer: ZR
Other: Ch. 7, J&F
Day: Monday
Date: 2013-10-21
Time: 08:00-16:00
Subject: Workshop 2, obligatory
Room: S311-S313
Lecturer: GB, ZR
Other: See separate schedule on the course website
Day: Wednesday
Date: 2013-10-23
Time: -
Subject: Group work. Tutoring can be booked on Cambro
Lecturer:
Other:
Day: Thursday
Date: 2013-10-24
Time: 13:00-16:00
Subject: Deadline for submitting your group report in both email and print.
Lecturer:
Other: The MS Word file of your report should be sent on October 24 before 16.00 to the following address: galina.biedenbach.umu@analys.urkund.se. Leave a copy of your report in the box outside of GB, ZR offices.
Day: Friday
Date: 2013-10-25
Time: 10:00-12:00
Subject: Lecture: Distribution management
Room: hsalD
Lecturer: ZR
Other: Ch. 11, J&F
Day: Monday
Date: 2013-10-28
Time: 10:00-12:00
Subject: Lecture: Pricing strategy
Room: hsal D
Lecturer: ZR
Other: Ch. 8, J&F
Day: Tuesday
Date: 2013-10-29
Time: 10:00-12:00
Subject: Lecture: Integrated marketing communication
Room: hsal D
Lecturer: ZR
Other: Ch. 9, 10, J&F
Day: Wednesday
Date: 2013-10-30
Time: -
Subject: Group work. Tutoring can be booked on Cambro
Lecturer:
Other:
Day: Thursday
Date: 2013-10-31
Time: 08:00-16:00
Subject: Workshop 3, obligatory
Room: S311-S313
Lecturer: GB, ZR
Other:
Day: Saturday
Date: 2013-12-14
Time: 09:00-13:00
Subject: Re-exam, Please NOTE! Obligatory registration must be done HERE, not later than 9 days before re-exam.
Room: Skrivsal 5
Lecturer:
Other:
