Module: 2 - H13
Name of module: Consumer Behavior
Course: Consumer Behavior, Market Analysis and Strategic Decision Making D m 2
Course code(s): 2FE177
Lecturer: Gert-Olof Boström
E-mail: gert-olof.bostrom@usbe.umu.se
Other: Preliminary schedule.
Course site will open at the beginning of the module.
Day: Monday
Date: 2013-10-07
Time: 08:15-10:00
Subject: Lecture 1: Introduction
Room: S.104
Lecturer: GOB
Other: Suggested reading chap. 1-2
Day: Tuesday
Date: 2013-10-08
Time: 13:15-15:00
Subject: Lecture 2: The consumer and its environment
Room: UB333
Lecturer: GOB
Other: Suggested reading chap- 2-3
Day: Thursday
Date: 2013-10-10
Time: 08:15-10:00
Subject: Lecture 3: How do consumers learn and process information?
Room: S.104
Lecturer: GOB
Other: Suggested reading chapter 4-6
Day: Monday
Date: 2013-10-14
Time: -
Subject: Case seminar
Lecturer:
Other: See courseweb for instructions.
Day: Monday
Date: 2013-10-14
Time: 08:15-10:00
Subject: Seminar group 1
Room: MA406
Lecturer: GOB
Other:
Day: Monday
Date: 2013-10-14
Time: 10:15-12:00
Subject: Seminar group 2
Room: MA406
Lecturer: GOB
Other:
Day: Monday
Date: 2013-10-14
Time: 13:15-15:00
Subject: Seminar group 3
Room: MA406
Lecturer: GOB
Other:
Day: Monday
Date: 2013-10-14
Time: 15:15-17:00
Subject: Seminar group 4
Room: MA406
Lecturer: GOB
Other:
Day: Tuesday
Date: 2013-10-15
Time: 08:15-10:00
Subject: Lecture 4 Attitudes and attitude change. How can it be measured?
Room: UB333
Lecturer: GOB
Other: Suggested reading chap. 7-8
Day: Wednesday
Date: 2013-10-16
Time: 13:15-15:00
Subject: Lecture 5 Consumer decision making
Room: S.312
Lecturer: GOB
Other: Suggested reading chap. 9-10
Day: Thursday
Date: 2013-10-17
Time: 08:15-10:00
Subject: Lecture 6 Group influence and leadership
Room: UB333
Lecturer: GOB
Other: Suggested reading chap. 11-12
Day: Tuesday
Date: 2013-10-22
Time: -
Subject: Article seminar
Lecturer:
Other: See courseweb for instructions.
Day: Tuesday
Date: 2013-10-22
Time: 08:15-10:00
Subject: Seminar group 3
Room: N335
Lecturer: GOB
Other:
Day: Tuesday
Date: 2013-10-22
Time: 10:15-12:00
Subject: Seminar group 4
Room: N335
Lecturer: GOB
Other:
Day: Tuesday
Date: 2013-10-22
Time: 13:15-15:00
Subject: Seminar group 1
Room: N335
Lecturer: GOB
Other:
Day: Tuesday
Date: 2013-10-22
Time: 15:15-17:00
Subject: Seminar group 2
Room: N335
Lecturer: GOB
Other:
Day: Wednesday
Date: 2013-10-23
Time: 08:15-10:00
Subject: Lecture 7 Consumers and subcultures
Room: S.104
Lecturer: GOB
Other: Suggested reading chap. 13-15
Day: Thursday
Date: 2013-10-24
Time: 08:15-17:00
Subject: Tutoring
Room: S.201A
Lecturer: GOB
Other: Book in Cambro
Day: Wednesday
Date: 2013-10-30
Time: 08:15-12:00
Subject: Presentations groups 1-6
Room: NA210
Lecturer: GOB
Other:
Day: Wednesday
Date: 2013-10-30
Time: 13:15-17:00
Subject: Presentations groups 7-12
Room: NA210
Lecturer: GOB
Other:
Day: Friday
Date: 2013-11-01
Time: 10:15-12:00
Subject: Preparations for exam
Room: S.312
Lecturer: GOB
Other:
Day: Tuesday
Date: 2013-11-05
Time: 14:00-18:00
Subject: Written examination
Room: room 2, 5, ÖP
Lecturer:
Other: to be confirmed
Day: Saturday
Date: 2013-12-14
Time: 09:00-13:00
Subject: Written re-exam, Please NOTE! Obligatory registration must be done HERE, not later than 9 days before re-exam.
Room: room 5, ÖP
Lecturer:
Other: to be confirmed
