Module: 4 - H12
Name of module: Strategizing - planning and processes
Course: Consumer Behavior, Market Analysis and Strategic Decision Making mod 4
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Galina Biedenbach
Telephone: 090-786 6150
E-mail: galina.biedenbach@usbe.umu.se
Other: Syllabus Consumer Behavior, Market Analysis and Strategic Decision Making D 30hp (Course description and course literature)
Day: Monday
Date: 2012-12-10
Time: 13:00-15:00
Subject: General introduction to the course and main activities. Formation of teams.
Room: Hsal C
Lecturer: GB
Other: Compulsory. Reading assignment: Wood 2011, Ch. 1
Day: Tuesday
Date: 2012-12-11
Time: 11:00-12:00
Subject: Visit and general presentation of Sliperiet (Teams 3A, 3B, 3C)
Lecturer:
Other: Compulsory
Day: Wednesday
Date: 2012-12-12
Time: 09:00-10:00
Subject: Visit and general presentation of USBE (Teams 1A, 1B, 1C)
Room: S313
Lecturer:
Other: Compulsory
Day: Wednesday
Date: 2012-12-12
Time: 10:00-11:00
Subject: Visit and general presentation of International football festival (Teams 2A, 2B, 2C)
Room: Ub340
Lecturer:
Other: Compulsory
Day: Wednesday
Date: 2012-12-12
Time: 13:00-15:00
Subject: Guest lecture: Working as a consultant. Maria Gårdlund, CEO, SWECO Eurofutures
Lecturer:
Other: Joint lecture for all specializations
Day: Thursday
Date: 2012-12-13
Time: -
Subject: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2011, Ch. 2, 3
Day: Friday
Date: 2012-12-14
Time: 08:00-17:00
Subject: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule
Room: See specific schedule in Cambro for each team
Lecturer:
Other: Compulsory
Day: Monday
Date: 2012-12-17
Time: 08:00-10:00
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1A, 2A, 3A)
Room: S212
Lecturer: GB
Other: Compulsory
Day: Monday
Date: 2012-12-17
Time: 10:00-12:00
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1B, 2B, 3B)
Room: S212
Lecturer: GB
Other: Compulsory
Day: Monday
Date: 2012-12-17
Time: 13:00-15:00
Subject: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1C, 2C, 3C)
Room: S310
Lecturer: GB
Other: Compulsory
Day: Tuesday
Date: 2012-12-18
Time: -
Subject: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2011, Ch. 4, 5
Day: Wednesday
Date: 2012-12-19
Time: 08:00-17:00
Subject: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule
Room: See specific schedule in Cambro for each team
Lecturer:
Other: Compulsory
Day: Thursday
Date: 2012-12-20
Time: 09:00-15:00
Subject: Tutoring. Sign up on the course website in Cambro
Room: S305e
Lecturer: GB
Other:
Day: Friday
Date: 2012-12-21
Time: 08:00-10:00
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1A, 2A, 3A)
Room: S304
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2012-12-21
Time: 10:00-12:00
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1B, 2B, 3B)
Room: S304
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2012-12-21
Time: 13:00-15:00
Subject: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1C, 2C, 3C)
Room: S304
Lecturer: GB
Other: Compulsory
Day: Monday
Date: 2012-12-24
Time: -
Subject: CHRISTMAS BREAK UNTIL 2013-01-06
Lecturer:
Other:
Day: Monday
Date: 2013-01-07
Time: -
Subject: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.
Lecturer:
Other: Reading assignment: Wood 2011, Ch. 6-10
Day: Tuesday
Date: 2013-01-08
Time: -
Subject: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule
Room: See specific schedule in Cambro for each team
Lecturer:
Other: Compulsory
Day: Thursday
Date: 2013-01-10
Time: 08:00-10:00
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1A, 2A, 3A)
Room: S309
Lecturer: GB
Other: Compulsory
Day: Thursday
Date: 2013-01-10
Time: 10:00-12:00
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1B, 2B, 3B)
Room: S309
Lecturer: GB
Other: Compulsory
Day: Thursday
Date: 2013-01-10
Time: 13:00-15:00
Subject: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1C, 2C, 3C)
Room: S309
Lecturer: GB
Other: Compulsory
Day: Friday
Date: 2013-01-11
Time: 09:00-15:00
Subject: Tutoring. Sign up on the course website in Cambro
Room: S305b
Lecturer: GB
Other:
Day: Sunday
Date: 2013-01-13
Time: -
Subject: THE MARKETING PLAN should be sent by e-mail to the organization and Galina no later than 16.00 p.m.
Lecturer:
Other:
Day: Monday
Date: 2013-01-14
Time: 13:00-15:00
Subject: Presentation of THE MARKETING PLANS at the BOARD MEETING for International football festival (Teams 2A, 2B, 2C)
Room: S312
Lecturer: GB + managers
Other: Compulsory
Day: Tuesday
Date: 2013-01-15
Time: -
Subject: Preparing the individual REFLECTION PAPER
Lecturer:
Other:
Day: Wednesday
Date: 2013-01-16
Time: 09:00-11:00
Subject: Presentation of THE MARKETING PLANS at the BOARD MEETING for USBE (Teams 1A, 1B, 1C)
Room: S313
Lecturer: GB + managers
Other: Compulsory
Day: Wednesday
Date: 2013-01-16
Time: 14:00-16:00
Subject: Presentation of THE MARKETING PLANS at the BOARD MEETING for Sliperiet (Teams 3A, 3B, 3C)
Room: S312
Lecturer: GB + managers
Other: Compulsory
Day: Thursday
Date: 2013-01-17
Time: 10:00-12:00
Subject: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro
Lecturer: GB
Other: Compulsory
