Strategizing - planning and processes

Moment: 4 - H12

Momentnamn: Strategizing - planning and processes

Kurs: Consumer Behavior, Market Analysis and Strategic Decision Making mod 4

Kurskod(er): 2FE177

Kursplan(er): 2FE177

Kartor: www.umu.se/om-universitetet/kartor

Lärare: Galina Biedenbach

Telefon: 090-786 6150

E-post: galina.biedenbach@usbe.umu.se

Övrigt: Syllabus Consumer Behavior, Market Analysis and Strategic Decision Making D 30hp (Course description and course literature)

Dag

Datum

Tid

Aktivitet

Sal

Lärare

Annat

VECKA 50

Dag: Måndag

Datum: 2012-12-10

Tid: 13:00-15:00

Aktivitet: General introduction to the course and main activities. Formation of teams.

Sal: Hsal C

Lärare: GB

Övrigt: Compulsory. Reading assignment: Wood 2011, Ch. 1

Dag: Tisdag

Datum: 2012-12-11

Tid: 11:00-12:00

Aktivitet: Visit and general presentation of Sliperiet (Teams 3A, 3B, 3C)

Sal: Umeå Institute of Design, entrance

Lärare:

Övrigt: Compulsory

Dag: Onsdag

Datum: 2012-12-12

Tid: 09:00-10:00

Aktivitet: Visit and general presentation of USBE (Teams 1A, 1B, 1C)

Sal: S313

Lärare:

Övrigt: Compulsory

Dag: Onsdag

Datum: 2012-12-12

Tid: 10:00-11:00

Aktivitet: Visit and general presentation of International football festival (Teams 2A, 2B, 2C)

Sal: Ub340

Lärare:

Övrigt: Compulsory

Dag: Onsdag

Datum: 2012-12-12

Tid: 13:00-15:00

Aktivitet: Guest lecture: Working as a consultant. Maria Gårdlund, CEO, SWECO Eurofutures

Sal: Hsal E, Humanisthuset (Humanities building)

Lärare:

Övrigt: Joint lecture for all specializations

Dag: Torsdag

Datum: 2012-12-13

Tid: -

Aktivitet: ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Preparation for Hearing I. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2011, Ch. 2, 3

Dag: Fredag

Datum: 2012-12-14

Tid: 08:00-17:00

Aktivitet: Hearing I at organizations. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. See separate schedule

Sal: See specific schedule in Cambro for each team

Lärare:

Övrigt: Compulsory

VECKA 51

Dag: Måndag

Datum: 2012-12-17

Tid: 08:00-10:00

Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1A, 2A, 3A)

Sal: S212

Lärare: GB

Övrigt: Compulsory

Dag: Måndag

Datum: 2012-12-17

Tid: 10:00-12:00

Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1B, 2B, 3B)

Sal: S212

Lärare: GB

Övrigt: Compulsory

Dag: Måndag

Datum: 2012-12-17

Tid: 13:00-15:00

Aktivitet: Seminar I. ANALYZING CURRENT SITUATION, MARKETS AND CUSTOMERS. Presentation of papers and discussion (Teams 1C, 2C, 3C)

Sal: S310

Lärare: GB

Övrigt: Compulsory

Dag: Tisdag

Datum: 2012-12-18

Tid: -

Aktivitet: PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Preparation for Hearing II. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2011, Ch. 4, 5

Dag: Onsdag

Datum: 2012-12-19

Tid: 08:00-17:00

Aktivitet: Hearing II at organizations. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. See separate schedule

Sal: See specific schedule in Cambro for each team

Lärare:

Övrigt: Compulsory

Dag: Torsdag

Datum: 2012-12-20

Tid: 09:00-15:00

Aktivitet: Tutoring. Sign up on the course website in Cambro

Sal: S305e

Lärare: GB

Övrigt:

Dag: Fredag

Datum: 2012-12-21

Tid: 08:00-10:00

Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1A, 2A, 3A)

Sal: S304

Lärare: GB

Övrigt: Compulsory

Dag: Fredag

Datum: 2012-12-21

Tid: 10:00-12:00

Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1B, 2B, 3B)

Sal: S304

Lärare: GB

Övrigt: Compulsory

Dag: Fredag

Datum: 2012-12-21

Tid: 13:00-15:00

Aktivitet: Seminar II. PLANNING TARGET MARKETING, DIRECTION, OBJECTIVES AND MARKETING. Presentation of papers and discussion (Teams 1C, 2C, 3C)

Sal: S304

Lärare: GB

Övrigt: Compulsory

VECKA 52

Dag: Måndag

Datum: 2012-12-24

Tid: -

Aktivitet: CHRISTMAS BREAK UNTIL 2013-01-06

Sal:

Lärare:

Övrigt:

VECKA 02

Dag: Måndag

Datum: 2013-01-07

Tid: -

Aktivitet: DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Preparation for Hearing III. Questions to be asked at the hearing should be sent by e-mail to the organization no later than 15.00 p.m.

Sal:

Lärare:

Övrigt: Reading assignment: Wood 2011, Ch. 6-10

Dag: Tisdag

Datum: 2013-01-08

Tid: -

Aktivitet: Hearing III at organizations. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. See separate schedule

Sal: See specific schedule in Cambro for each team

Lärare:

Övrigt: Compulsory

Dag: Torsdag

Datum: 2013-01-10

Tid: 08:00-10:00

Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1A, 2A, 3A)

Sal: S309

Lärare: GB

Övrigt: Compulsory

Dag: Torsdag

Datum: 2013-01-10

Tid: 10:00-12:00

Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1B, 2B, 3B)

Sal: S309

Lärare: GB

Övrigt: Compulsory

Dag: Torsdag

Datum: 2013-01-10

Tid: 13:00-15:00

Aktivitet: Seminar III. DEVELOPING MARKETING STRATEGIES, PLANNING METRICS AND CONTROL. Presentation of papers and discussion (Teams 1C, 2C, 3C)

Sal: S309

Lärare: GB

Övrigt: Compulsory

Dag: Fredag

Datum: 2013-01-11

Tid: 09:00-15:00

Aktivitet: Tutoring. Sign up on the course website in Cambro

Sal: S305b

Lärare: GB

Övrigt:

Dag: Söndag

Datum: 2013-01-13

Tid: -

Aktivitet: THE MARKETING PLAN should be sent by e-mail to the organization and Galina no later than 16.00 p.m.

Sal:

Lärare:

Övrigt:

VECKA 03

Dag: Måndag

Datum: 2013-01-14

Tid: 13:00-15:00

Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for International football festival (Teams 2A, 2B, 2C)

Sal: S312

Lärare: GB + managers

Övrigt: Compulsory

Dag: Tisdag

Datum: 2013-01-15

Tid: -

Aktivitet: Preparing the individual REFLECTION PAPER

Sal:

Lärare:

Övrigt:

Dag: Onsdag

Datum: 2013-01-16

Tid: 09:00-11:00

Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for USBE (Teams 1A, 1B, 1C)

Sal: S313

Lärare: GB + managers

Övrigt: Compulsory

Dag: Onsdag

Datum: 2013-01-16

Tid: 14:00-16:00

Aktivitet: Presentation of THE MARKETING PLANS at the BOARD MEETING for Sliperiet (Teams 3A, 3B, 3C)

Sal: S312

Lärare: GB + managers

Övrigt: Compulsory

Dag: Torsdag

Datum: 2013-01-17

Tid: 10:00-12:00

Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro

Sal:

Lärare: GB

Övrigt: Compulsory

Dag: Fredag

Datum: 2013-01-18

Tid: 08:00-17:00

Aktivitet: Seminar IV. REFLECTIONS. The lists of participants and time for each group will be published on the course website in Cambro

Sal:

Lärare: GB

Övrigt: Compulsory