Module: 3 - H12
Name of module: Consumer and market analysis
Course: Consumer Behavior, Market Analysis and Strategic Decision Making mod 3
Course code(s): 2FE177
Syllabus(es): 2FE177
Homepage: www.usbe.umu.se/kursweb/ht12/2fe177mom3
Lecturer: Vladimir Vanyushyn
Telephone: 090-786 7649
E-mail: vladimir.vanyushyn@usbe.umu.se
Other: Syllabus Consumer Behavior, Market Analysis and Strategic Decision Making D 30hp (Course description and course literature)
For further details about the simulation and to register, visit MarkstratOnline.
Day: Wednesday
Date: 2012-11-07
Time: 09:00-12:00
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: Triple
Lecturer: VV
Other: Attendance strongly recommended! OBS - room located in the Samverkanshuset
Day: Monday
Date: 2012-11-12
Time: 13:00-16:00
Subject: Understanding Customers. A review of marketing research reports. Consumer analysis.
Room: N460
Lecturer: VV
Other:
Day: Tuesday
Date: 2012-11-13
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer: VV
Other: Participation required. University presence recommended!
Day: Wednesday
Date: 2012-11-14
Time: 13:00-14:00
Subject: Introduction, 2nd year Master’s thesis
Room: HsalA
Lecturer: UN
Other: Not part of the course
Day: Wednesday
Date: 2012-11-14
Time: 14:00-15:00
Subject: Introduction, Degree project
Room: HsalA
Lecturer: UN
Other: Not part of the course
Day: Thursday
Date: 2012-11-15
Time: 15:00-17:00
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s305
Lecturer: VV
Other:
Day: Friday
Date: 2012-11-16
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer: VV
Other: Participation required. University presence recommended!
Day: Monday
Date: 2012-11-19
Time: 09:00-12:00
Subject: Marketing Diagnostics and Resource Allocation
Room: s104
Lecturer: VV
Other:
Day: Tuesday
Date: 2012-11-20
Time: 09:00-12:00
Subject: The Marketing Strategy Process. Pricing, competition, market evolution
Room: s104
Lecturer: VV
Other:
Day: Wednesday
Date: 2012-11-21
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2012-11-22
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Friday
Date: 2012-11-23
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Monday
Date: 2012-11-26
Time: 13:00-17:00
Subject: Seminar
Room: Ub334
Lecturer: VV
Other: Attendance required.
Day: Tuesday
Date: 2012-11-27
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2012-11-28
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Thursday
Date: 2012-11-29
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required.
Day: Wednesday
Date: 2012-12-05
Time: 12:00-17:00
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s312
Lecturer: VV
Other: Attendance required.
Day: Friday
Date: 2012-12-07
Time: 14:00-18:00
Subject: Final exam
Room: Ssal 4 & 1
Lecturer: VV
Other: Attendance required.
Day: Saturday
Date: 2013-01-12
Time: 09:00-13:00
Subject: Reexamination
Room: Ssal 6
Lecturer: VV
Other:
