Module: 2 - H12
Name of module: Consumer behavior
Course: Consumer Behavior, Market Analysis and Strategic Decision Making mod 2
Course code(s): 2FE177
Syllabus(es): 2FE177
Lecturer: Anna-Carin Nordvall
Telephone: 090-786 6927
E-mail: anna-carin.nordvall@usbe.umu.se
Other: Syllabus Consumer Behavior, Market Analysis and Strategic Decision Making D 30hp (Course description and course literature)
Syllabus Consumer Behavior and Marketing Strategy D 15hp
Day: Monday
Date: 2012-10-08
Time: 08:00-10:00
Subject: Lecture 1: Introduction
Room: s313
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 1-3
Day: Tuesday
Date: 2012-10-09
Time: 08:00-10:00
Subject: Lecture 2. The consumer and its environment
Room: s312
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 4-7
Day: Thursday
Date: 2012-10-11
Time: 08:00-10:00
Subject: Lecture 3: How do consumers learn and process information?
Room: s312
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 4, 6-7;
Day: Monday
Date: 2012-10-15
Time: 08:00-10:00
Subject: Seminar Group 1
Room: s308
Lecturer: ACN
Other:
Day: Monday
Date: 2012-10-15
Time: 10:00-12:00
Subject: Seminar Group 2
Room: s308
Lecturer: ACN
Other:
Day: Monday
Date: 2012-10-15
Time: 13:00-15:00
Subject: Seminar Group 3
Room: s214c
Lecturer: ACN
Other:
Day: Monday
Date: 2012-10-15
Time: 15:00-17:00
Subject: Seminar Group 4
Room: s214c
Lecturer: ACN
Other:
Day: Tuesday
Date: 2012-10-16
Time: 08:00-10:00
Subject: Lecture 4. Attitudes and attitude change. How can it be measured?
Room: s312
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 8;
Day: Wednesday
Date: 2012-10-17
Time: 13:00-15:00
Subject: Lecture 5. Consumer Decision Making
Room: s104
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 9, 11;
Day: Thursday
Date: 2012-10-18
Time: 08:00-10:00
Subject: Lecture 6: Group Influence and leadership and Introduction Group work
Room: s305
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 10-12;
Day: Tuesday
Date: 2012-10-23
Time: 08:00-10:00
Subject: Seminar Group 3
Room: s212
Lecturer: ACN
Other:
Day: Tuesday
Date: 2012-10-23
Time: 10:00-12:00
Subject: Seminar Group 4
Room: s212
Lecturer: ACN
Other:
Day: Tuesday
Date: 2012-10-23
Time: 13:00-15:00
Subject: Seminar Group 1
Room: s212
Lecturer: ACN
Other:
Day: Tuesday
Date: 2012-10-23
Time: 15:00-17:00
Subject: Seminar Group 2
Room: s212
Lecturer: ACN
Other:
Day: Wednesday
Date: 2012-10-24
Time: 09:00-11:00
Subject: Lecture 7. Consumers and Subcultures
Room: s305
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 13-14
Day: Thursday
Date: 2012-10-25
Time: 08:00-17:00
Subject: Tutoring group work
Room: s307
Lecturer: ACN
Other:
Day: Wednesday
Date: 2012-10-31
Time: 08:00-12:00
Subject: Group 2-6
Room: UB335
Lecturer: ACN
Other:
Day: Wednesday
Date: 2012-10-31
Time: 13:00-17:00
Subject: Group 1, 7-11
Room: UB335
Lecturer: ACN
Other:
Day: Friday
Date: 2012-11-02
Time: 09:00-11:00
Subject: Preparation for exam session
Room: s312
Lecturer: ACN
Other:
Day: Tuesday
Date: 2012-11-06
Time: 09:00-13:00
Subject: Written Exam
Room: Öp Skrivsal 2
Lecturer:
Other:
Day: Saturday
Date: 2012-12-01
Time: 09:00-13:00
Subject: Re-exam
Room: ÖP Skrivsal 1
Lecturer:
Other:
