Module: 1 - V12
Name of module: Service Marketing + Marketing Ethics
Course: Service Marketing and Marketing Ethics C, modules 1+2
Course code(s): 2FE124
Syllabus(es): 2FE124
Homepage: www.cambro.umu.se/portal/site/32afbde5-4bf2-4038-8b5b-70c25be6397d/
Lecturer: Service marketing:, Gert-Olof Boström, Helena Renström (module responsible), Marketing Ethics:, Johan Jansson (module responsible), Jonas Nilsson
Telephone: HR: 090-786 7871, GOB: 090-786 6951, JJ: 090-786 7872, JN: 090-786 67 98
E-mail: helena.renstrom@usbe.umu.se, gert-olof.bostrom@usbe.umu.se, johan.jansson@usbe.umu.se, jonas.nilsson@usbe.umu.se
Other: Some minor changes have been made to the schedule for the service marketing module.
It is important that you buy this book as soon as possible: Wilson, Alan, Valarie A. Zeithaml, Mary Jo Bitner, and
Dwayne D. Gremler (2008), Services marketing - Integrating customer focus across the firm (1st European ed.).
London: McGraw-Hill.
ARE YOU LOOKING FOR A LECTURE HALL? Here's a link that will help you find the way:
http://www.umu.se/english/about-umu/campus-maps/campus-map-large
Syllabus (course description and literature)
Marketing Ethics schedule last updated: March 13, 2012.
Some changes will still be made.
Day: Monday
Date: 2012-01-23
Time: 09:00-13:00
Subject: Course registration. Tornet (Drop by)
Lecturer: Lennart Widmark
Other: Social Sciences Building
Day: Monday
Date: 2012-01-23
Time: 13:15-15:00
Subject: Course introduction.
Lecturer: HR, GOB
Other:
Day: Tuesday
Date: 2012-01-24
Time: 10:15-12:00
Subject: Lecture, chapter 1+5. Articles: Vargo and Lusch (2008), Shostack (1977), OBS! Change of class room from Lecture hall E to s205!
Room: s205 (Soc. sci. build.)
Lecturer: HR
Other:
Day: Tuesday
Date: 2012-01-24
Time: 13:15-15:00
Subject: Lecture, chapter 2, intro sem 1. Articles: O'Shaughnessy and O'Shaughnessy (2009)
Lecturer: HR
Other:
Day: Wednesday
Date: 2012-01-25
Time: 13:15-14:00
Subject: Library information
Lecturer: MO
Other:
Day: Wednesday
Date: 2012-01-25
Time: 14:15-16:00
Subject: Lecture, chapter 3-4
Lecturer: GOB
Other:
Day: Thursday
Date: 2012-01-26
Time: -
Subject: Company research and preparation for seminar 1
Lecturer:
Other:
Day: Thursday
Date: 2012-01-26
Time: 13:00-15:00
Subject: Lecture, chapter 6-7, Articles: Kumar et al (2010), Lacey and Sneath (2006)
Lecturer: GOB
Other:
Day: Friday
Date: 2012-01-27
Time: -
Subject: Company research and preparation for seminar 1
Lecturer:
Other:
Day: Monday
Date: 2012-01-30
Time: 13:15-16:00
Subject: Lecture, chapter 8-9
Lecturer: DE
Other:
Day: Wednesday
Date: 2012-02-01
Time: 09:00-12:00
Subject: Seminar 1: Group 1-4
Room: N230 (Nat. Sci. build.)
Lecturer: HR
Other: Mandatory
Day: Wednesday
Date: 2012-02-01
Time: 09:00-12:00
Subject: Seminar 1: Group 5-8
Room: N330 (Nat. sci. build.)
Lecturer: DE
Other: Mandatory
Day: Wednesday
Date: 2012-02-01
Time: 09:00-12:00
Subject: Seminar 1: Group 9-12
Room: N420 (Nat. sci. build.)
Lecturer: GOB
Other: Mandatory
Day: Wednesday
Date: 2012-02-01
Time: 13:00-16:00
Subject: Seminar 1: Group 13-16
Room: N230 (Nat. sci. build.)
Lecturer: HR
Other: Mandatory
Day: Wednesday
Date: 2012-02-01
Time: 13:00-16:00
Subject: Seminar 1: Group 17-20
Room: N330 (Nat. sci. build.)
Lecturer: DE
Other: Mandatory
Day: Wednesday
Date: 2012-02-01
Time: 13:00-16:00
Subject: Seminar 1: Group 21-24
Room: N430 (Nat. sci. build.)
Lecturer: GOB
Other: Mandatory
Day: Thursday
Date: 2012-02-02
Time: 10:15-12:00
Subject: Lecture, chapter 10-11, Articles: Ezeh and Harris (2007), Crosno et al (2009)
Lecturer: DE
Other:
Day: Friday
Date: 2012-02-03
Time: 09:15-12:00
Subject: Lecture, chapter 12-13, Articles: Bitner et al (2000)
Lecturer: DE
Other:
Day: Monday
Date: 2012-02-06
Time: 09:15-12:00
Subject: Lecture, chapter 14-16
Lecturer: GOB
Other:
Day: Wednesday
Date: 2012-02-08
Time: 09:00-12:00
Subject: Seminar 2: Group 13-18 (see detailed schedule on course page)
Room: N220 (Nat. sci. build)
Lecturer: HR
Other: Mandatory
Day: Wednesday
Date: 2012-02-08
Time: 09:00-12:00
Subject: Seminar 2: Group 19-24 (see detailed schedule on course page)
Room: N330 (Nat. sci. build)
Lecturer: GOB
Other: Mandatory
Day: Wednesday
Date: 2012-02-08
Time: 13:00-16:00
Subject: Seminar 2: Group 1-6 (see detailed schedule on course page)
Room: N220 (Nat. sci. build.)
Lecturer: HR
Other: Mandatory
Day: Wednesday
Date: 2012-02-08
Time: 13:00-16:00
Subject: Seminar 2: Group 7-12 (see detailed schedule on course page)
Room: N330 (Nat. sci. build.)
Lecturer: GOB
Other: Mandatory
Day: Thursday
Date: 2012-02-09
Time: 13:15-15:00
Subject: Lecture, chapter 17-18, Guest Lecture: Andreas Persson, Volvo Construction Equipment "Value-based pricing of services"
Lecturer: GOB
Other:
Day: Friday
Date: 2012-02-10
Time: 10:00-15:00
Subject: Tutoring, groups sign up on schedule on course page
Room: s201a, s201b
Lecturer: GOB, HR
Other:
Day: Tuesday
Date: 2012-02-14
Time: -
Subject: Umeå University's annual job fair: UNIADEN, www.uniaden.com
Lecturer:
Other:
Day: Tuesday
Date: 2012-02-14
Time: 10:00-15:00
Subject: Tutoring, groups sign up on schedule on course page
Room: s214a, s214b
Lecturer: GOB, HR
Other:
Day: Thursday
Date: 2012-02-16
Time: 12:00-
Subject: Hand in term paper at 12.00 (via e-mail to us and Urkund, see announcements on course page)
Lecturer:
Other:
Day: Friday
Date: 2012-02-17
Time: 08:15-12:00
Subject: Presentation of term papers, groups 7, 8, 19, 10, 11, 12
Room: Ub 335
Lecturer: GOB
Other: Mandatory
Day: Friday
Date: 2012-02-17
Time: 08:15-12:00
Subject: Presentation of term papers, groups 1, 2, 3, 5, 6, 14 and 18
Room: Ub 334
Lecturer: HR
Other: Mandatory
Day: Friday
Date: 2012-02-17
Time: 13:15-17:00
Subject: Presentation of term papers, groups 4, 13, 15, 16 and 17
Room: Ub 334
Lecturer: HR
Other: Mandatory
Day: Friday
Date: 2012-02-17
Time: 13:15-17:00
Subject: Presentation of term papers, groups 9, 20, 21, 22, 23 and 24
Room: Ub 335
Lecturer: GOB
Other: Mandatory
Day: Monday
Date: 2012-02-20
Time: 09:15-12:00
Subject: Wrap-up and preparation for exam, Guest lecture: David Ballantyne, University of Otago, Article: Vargo and Lusch (2011)
Room: S213 (Soc. sci. build.)
Lecturer: HR, GOB
Other:
Day: Tuesday
Date: 2012-02-21
Time: -
Subject: Student sports day (Studentsportardagen)
Lecturer:
Other:
Day: Friday
Date: 2012-02-24
Time: 14:00-18:00
Subject: Written exam, Service Marketing. Wilson et al (2008) chap 1-18 + articles
Lecturer:
Other:
Day: Monday
Date: 2012-02-27
Time: 13:00-16:00
Subject: Lecture 1. Marketing Ethics introduction and ethical dilemma seminar information
Room: Lecture hall s213h
Lecturer: JJ
Other: Important to participate
Day: Tuesday
Date: 2012-02-28
Time: 10:00-12:00
Subject: Lecture 2. Ethics and ethical reasoning. Suggested reading: Glover (see cambro)
Room: Lecture hall D
Lecturer: LS, JJ
Other:
Day: Wednesday
Date: 2012-02-29
Time: 10:00-12:00
Subject: Lecture 3. Ethical theories and perspectives. Suggested reading: Murphy et al., chap. 1.
Room: Lecture hall B
Lecturer: LS, JJ
Other:
Day: Thursday
Date: 2012-03-01
Time: 13:00-15:00
Subject: Guest Lecture: Daniel Steinholtz from Allies Responsibility: ISO 26,000 – The good Trojan horse? + Lecture 4. Consumption and markets. Suggested reading: Murphy et al., chap. 2-3.
Room: Lecture hall s213h
Lecturer: JJ
Other: Important to participate
Day: Friday
Date: 2012-03-02
Time: 10:00-12:00
Subject: Lecture 4 contd. Consumption and markets. Suggested reading: Murphy et al., chap. 2-3.
Room: Lecture hall D
Lecturer: JJ
Other:
Day: Monday
Date: 2012-03-05
Time: 08:00-17:00
Subject: Ethical dilemma seminars, see web page for times
Room: Seminar room s309
Lecturer: JJ, JN
Other: Examination
Day: Monday
Date: 2012-03-05
Time: 08:00-17:00
Subject: Ethical dilemma seminars, see web page for times
Room: Seminar room s310
Lecturer: JJ, JN
Other: Examination
Day: Wednesday
Date: 2012-03-07
Time: 10:00-12:00
Subject: Lecture 5. Introduction to assignments 3 and 4 (RedQ case and Documentary movies)
Room: Lecture hall D
Lecturer: JN, JJ
Other: Important to participate
Day: Thursday
Date: 2012-03-08
Time: 09:00-12:00
Subject: Extra supervision, sign up online
Room: Office
Lecturer: JN
Other:
Day: Thursday
Date: 2012-03-08
Time: 13:00-16:00
Subject: Lecture 6. Stakeholder perspectives. Suggested reading: Murphy et al., chap. 5-6.
Room: Lecture hall s213h
Lecturer: JN
Other:
Day: Friday
Date: 2012-03-09
Time: 10:00-12:00
Subject: Lecture 7. Tools for ethical marketing, CSR and responsibility. Suggested reading: Murphy et al., chap. 4, 7.
Room: Lecture hall D
Lecturer: JJ
Other:
Day: Friday
Date: 2012-03-09
Time: 13:00-17:00
Subject: Extra supervision, sign up online
Room: Office
Lecturer: JJ
Other:
Day: Friday
Date: 2012-03-09
Time: 17:00-
Subject: Deadline for sending in complementary assignment on Service Marketing module
Lecturer:
Other:
Day: Tuesday
Date: 2012-03-13
Time: 09:00-12:00
Subject: Lecture 7 contd. Tools for ethical marketing, CSR and responsibility. Suggested reading: Murphy et al., chap. 4, 7.
Room: Lecture hall D
Lecturer: JJ
Other:
Day: Tuesday
Date: 2012-03-13
Time: 13:15-14:00
Subject: Feedback on Service Marketing exam
Lecturer: HR, GOB
Other:
Day: Wednesday
Date: 2012-03-14
Time: 08:00-17:00
Subject: Case supervision, sign up online
Room: Seminar room s309
Lecturer: JJ
Other:
Day: Wednesday
Date: 2012-03-14
Time: 13:00-14:30
Subject: Guest lecture Anna Lindstedt, Ethos International - Sustainability – charity or good business?
Room: Lecture hall s213h
Lecturer: JJ
Other: Important to participate
Day: Wednesday
Date: 2012-03-14
Time: 14:30-15:00
Subject: Gathering for giving feedback to mid term meeting next week
Room: Lecture hall s213h
Lecturer: JJ
Other:
Day: Friday
Date: 2012-03-16
Time: 13:00-16:00
Subject: Mid Exam, see Cambro for info
Room: ÖP Room 3
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2012-03-19
Time: 08:00-17:00
Subject: Case supervision, sign up online
Room: Seminar room s309
Lecturer: JJ, JN
Other:
Day: Monday
Date: 2012-03-19
Time: 08:00-17:00
Subject: Case supervision, sign up online
Room: Seminar room s310
Lecturer: JJ, JN
Other:
Day: Tuesday
Date: 2012-03-20
Time: 11:30-13:00
Subject: Mid term meeting with student representatives only
Room: Office
Lecturer: JJ, JN
Other:
Day: Tuesday
Date: 2012-03-20
Time: 13:00-15:00
Subject: Lecture 8. Assignment information and feedback
Room: Lecture hall s205h
Lecturer: JJ, JN
Other:
Day: Wednesday
Date: 2012-03-21
Time: 16:00-16:00
Subject: 16.00 Sharp: Deadline for RedQ case mail in
Room: Mail-in
Lecturer: JJ, JN
Other: Examination
Day: Thursday
Date: 2012-03-22
Time: 08:00-17:00
Subject: Supervision, sign up online
Room: Seminar room s309
Lecturer: JJ, JN
Other:
Day: Thursday
Date: 2012-03-22
Time: 08:00-17:00
Subject: Supervision, sign up online
Room: Seminar room s310
Lecturer: JJ, JN
Other:
Day: Saturday
Date: 2012-03-24
Time: 09:00-13:00
Subject: Written re-exam, Service Marketing
Room: ÖP Room 1
Lecturer:
Other:
Day: Monday
Date: 2012-03-26
Time: 10:00-12:00
Subject: Review and hand back of Mid Exam
Room: Lecture hall s213h
Lecturer: JN
Other:
Day: Monday
Date: 2012-03-26
Time: 12:00-12:00
Subject: 12.00 Sharp: Deadline for mailing in assignment 4 paper
Room: Mail-in
Lecturer: JJ, JN
Other:
Day: Monday
Date: 2012-03-26
Time: 13:00-17:00
Subject: Documentary movie debate assignments - more info in Cambro
Room: Lecture hall s213h
Lecturer: JJ, JN
Other: Examination
Day: Tuesday
Date: 2012-03-27
Time: 08:30-12:00
Subject: Documentary movie debate assignments - more info in Cambro
Room: Lecture hall C
Lecturer: JJ, JN
Other: Examination
Day: Tuesday
Date: 2012-03-27
Time: 13:00-17:00
Subject: Documentary movie debate assignments - more info in Cambro
Room: Lecture hall s205h
Lecturer: JJ, JN
Other: Examination
Day: Wednesday
Date: 2012-03-28
Time: 08:30-12:00
Subject: Documentary movie debate assignments - more info in Cambro
Room: Lecture hall s213h
Lecturer: JJ, JN
Other: Examination
Day: Wednesday
Date: 2012-03-28
Time: 13:00-17:00
Subject: Documentary movie debate assignments - more info in Cambro
Room: Lecture hall s213h
Lecturer: JJ, JN
Other: Examination
Day: Saturday
Date: 2012-04-28
Time: 09:00-13:00
Subject: Marketing Ethics: Resit on Mid exam
Room: ÖP Room 5
Lecturer: JJ, JN
Other: Examination
Day: Saturday
Date: 2012-04-28
Time: 16:00-16:00
Subject: Deadline for all complementary tasks or make-ups
Room: Mail-in
Lecturer: JJ, JN
Other:
