Module: 4 - H11
Name of module: Executive Decision Making
Course: Marketing (4)
Course code(s): 2FE045
Syllabus(es): 2FE045
Lecturer: Peter Hultén
Telephone: xx
E-mail: peter.hulten@usbe.umu.se
Other: Syllabus (course description and literature) for 2FE045 30hp. Link to further information about the Master's program in Marketing
Day: Monday
Date: 2011-12-12
Time: 13:00-16:00
Subject: Course introduction and lecture 1: On the challenges associated with decision-making
Room: S104
Lecturer: PH
Other:
Day: Tuesday
Date: 2011-12-13
Time: 13:00-15:00
Subject: Lecture 2: Psychological research on managerial judgement and decision making
Room: S312
Lecturer: TG
Other:
Day: Wednesday
Date: 2011-12-14
Time: 10:00-12:00
Subject: Seminar Group A
Room: S506
Lecturer: PH
Other:
Day: Wednesday
Date: 2011-12-14
Time: 13:00-15:00
Subject: Seminar Group B
Room: S313
Lecturer: PH
Other:
Day: Thursday
Date: 2011-12-15
Time: 15:00-17:00
Subject: Lecture 3: Market driven strategy development
Room: UB333
Lecturer: PH
Other:
Day: Friday
Date: 2011-12-16
Time: 10:00-12:00
Subject: Lecture 4: Analysis of external factors
Room: N300
Lecturer: PH
Other:
Day: Friday
Date: 2011-12-16
Time: 13:00-15:00
Subject: Lecture 5: Analysis of internal capabilities
Room: UB333
Lecturer: PH
Other:
Day: Monday
Date: 2011-12-19
Time: 10:00-12:00
Subject: Lecture 6: Competitor analysis
Room: N320
Lecturer: PH
Other:
Day: Monday
Date: 2011-12-19
Time: 13:00-15:00
Subject: Supervision: please make appointments via e-mail.
Room: UB333
Lecturer: PH
Other:
Day: Tuesday
Date: 2011-12-20
Time: 10:00-12:00
Subject: Seminar Group A
Room: S304
Lecturer: PH
Other:
Day: Tuesday
Date: 2011-12-20
Time: 13:00-15:00
Subject: Seminar Group B
Room: S304
Lecturer: PH
Other:
Day: Thursday
Date: 2011-12-22
Time: 10:00-12:00
Subject: Lecture 7: Learning capabilities -Market intelligence in B2B markets
Room: S305
Lecturer: PH
Other:
Day: Monday
Date: 2012-01-09
Time: 13:00-15:00
Subject: Lecture 8: Strategic brand management
Room: S305
Lecturer: PH
Other:
Day: Tuesday
Date: 2012-01-10
Time: 08:00-10:00
Subject: Lecture 9: Promotion strategies
Room: Hsal B
Lecturer: PH
Other: Please note that the venue and time have been changed
Day: Wednesday
Date: 2012-01-18
Time: 10:00-12:00
Subject: Seminar Group A
Room: S306
Lecturer: PH
Other:
Day: Wednesday
Date: 2012-01-18
Time: 13:00-15:00
Subject: Seminar Group B
Room: S304
Lecturer: PH
Other:
Day: Wednesday
Date: 2012-01-18
Time: 15:00-17:00
Subject: Lecture 10 Q & A
Room: S305
Lecturer: PH
Other:
Day: Friday
Date: 2012-01-20
Time: 14:00-18:00
Subject: Final examination
Room: Skrivsal 3, ÖP
Lecturer:
Other:
Day: Saturday
Date: 2012-02-18
Time: 09:00-13:00
Subject: Re-sit final examination
Room: Skrivsal 2, ÖP
Lecturer:
Other:
