Module: 3 - H11
Name of module: Advanced Market Analysis
Course: Marketing (3)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht11/2fe045mom3
Lecturer: Vladimir Vanyushyn
Telephone: 090-7865886
E-mail: vladimir.vanyushyn@usbe.umu.se
Other: Syllabus (course description and literature) for 2FE045 30hp. Link to further information about the Master's program in Marketing
For further details about the simulation and to register, visit MarkstratOnline. The registration ID for this course is: A19672
Day: Wednesday
Date: 2011-11-09
Time: 13:00-16:00
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: s104
Lecturer: VV
Other: Attendance strongly recommended!
Day: Monday
Date: 2011-11-14
Time: 13:00-16:00
Subject: Understanding Customers. MDS, Conjoint Analysis, Semantic Scales.
Room: UB333
Lecturer: VV
Other:
Day: Tuesday
Date: 2011-11-15
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other: Participation required
Day: Wednesday
Date: 2011-11-16
Time: 13:00-15:00
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s312
Lecturer: VV
Other:
Day: Thursday
Date: 2011-11-17
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Monday
Date: 2011-11-21
Time: 10:00-12:00
Subject: Marketing Diagnostics and Resource Allocation
Room: UB333
Lecturer: VV
Other:
Day: Monday
Date: 2011-11-21
Time: 13:00-15:00
Subject: Information for Examensarbeten/Degree Projects 30 hp, Spring 2012
Room: s205h
Lecturer: UN
Other: Thesis work coordinator
Day: Monday
Date: 2011-11-21
Time: 15:00-17:00
Subject: Information for 2nd year Master’s thesis 30 hp, Spring 2012
Room: s205h
Lecturer: UN
Other: Thesis work coordinator
Day: Tuesday
Date: 2011-11-22
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Wednesday
Date: 2011-11-23
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Thursday
Date: 2011-11-24
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Friday
Date: 2011-11-25
Time: 10:00-12:00
Subject: The Marketing Strategy Process. Models for pricing, competition, market evolution
Room: s305
Lecturer: VV
Other:
Day: Monday
Date: 2011-11-28
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Tuesday
Date: 2011-11-29
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Wednesday
Date: 2011-11-30
Time: 10:00-14:00
Subject: Seminar
Room: s303
Lecturer: VV
Other: Attendance required
Day: Thursday
Date: 2011-12-01
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other: Participation required
Day: Wednesday
Date: 2011-12-07
Time: 12:00-17:00
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s303
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2011-12-09
Time: 14:00-18:00
Subject: Final exam
Room: Ssal 1, ÖP
Lecturer: VV
Other:
Day: Saturday
Date: 2012-01-14
Time: 09:00-13:00
Subject: Make-up exam
Room: Ssal 2, ÖP
Lecturer: VV
Other:
