Module: 2 - H11
Name of module: Marketing Research
Course: Marketing (2)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht11/2fe045mom2
Lecturer: Vladimir Vanyushyn, Tommy Gärling
Telephone: 090-7865886, TBA
E-mail: vladimir.vanyushyn@usbe.umu.se, TBA
Other: OBS! PRELIMINARY VESRION! Syllabus (course description and literature) for 2FE045 30hp and 2FE162 15hp. Link to further information about the Master's program in Marketing
Day: Monday
Date: 2011-10-10
Time: 12:00-15:00
Subject: Course Introduction: overview of the course, learning outcomes, administrative issues.The research process and design. Client-based market research. Academic research in marketing.
Room: UB333
Lecturer: VV
Other: Attendance strongly recommended!
Day: Tuesday
Date: 2011-10-11
Time: 13:00-15:00
Subject: Types of marketing data and data collection. Sources of secondary data and the process of undertaking secondary research. Commercial and academic approaches to the analysis of qualitative data.
Room: N260
Lecturer: VV
Other:
Day: Wednesday
Date: 2011-10-12
Time: 10:00-12:00
Subject: Measurements in Marketing Research. Questionnaire design.
Room: N460
Lecturer: VV
Other:
Day: Wednesday
Date: 2011-10-12
Time: 13:00-15:00
Subject: Information about elective courses
Room: HsalA
Lecturer: USBE
Other:
Day: Thursday
Date: 2011-10-13
Time: 09:00-12:00
Subject: Review of probability and statistical inference.Sampling. Basic descriptive summaries, visual representation of data.
Room: N450
Lecturer: VV
Other:
Day: Monday
Date: 2011-10-17
Time: 10:00-12:00
Subject: Fundamentals of Data Analysis. Hypotheses testing.
Room: N300
Lecturer: VV
Other:
Day: Monday
Date: 2011-10-17
Time: 13:00-15:00
Subject: Group 1. Lab seminar & hands-on applications.
Room: s108
Lecturer: VV
Other: Attendance required
Day: Monday
Date: 2011-10-17
Time: 15:00-17:00
Subject: Group 2. Lab seminar & hands-on applications.
Room: s108
Lecturer: VV
Other: Attendance required
Day: Tuesday
Date: 2011-10-18
Time: 13:00-15:00
Subject: Casual Inferences. Research Designs. Experiments vs. non-experiments. Building blocks of experimental research designs.
Room: N300
Lecturer: TG
Other:
Day: Thursday
Date: 2011-10-20
Time: 13:00-15:00
Subject: Special issues in marketing research
Room: s312
Lecturer: TG
Other:
Day: Monday
Date: 2011-10-24
Time: 13:00-15:00
Subject: Correlation and Regression: Applications
Room: s312
Lecturer: VV
Other:
Day: Wednesday
Date: 2011-10-26
Time: 10:00-12:00
Subject: Group 2. Lab seminar & hands-on applications.
Room: s114
Lecturer: VV
Other: Attendance required
Day: Wednesday
Date: 2011-10-26
Time: 13:00-15:00
Subject: Group 1. Lab seminar & hands-on applications.
Room: s114
Lecturer: VV
Other: Attendance required
Day: Friday
Date: 2011-11-04
Time: 10:00-16:00
Subject: Group Presentations
Room: s305
Lecturer: VV
Other: Attendance required
Day: Tuesday
Date: 2011-11-08
Time: 09:00-13:00
Subject: Final Exam
Room: ÖP, Ssal3
Lecturer: VV,TG
Other:
Day: Saturday
Date: 2011-12-17
Time: 09:00-13:00
Subject: Make-up exam
Room: ÖP, Ssal7
Lecturer: VV,TG
Other:
