Module: 2 - H11
Name of module: Marketing
Course: International Business Program, module 2
Course code(s): 2FE012
Syllabus(es): 2FE012
Homepage: www.usbe.umu.se/kursweb/ht11/2fe012mom2
Lecturer: Galina Biedenbach (responsible), Lars Bäckström
Telephone: 090-7866150
E-mail: galina.biedenbach@usbe.umu.se, lars.baeckstrom@ltu.se
Other: Syllabus IBP A (course description and literature)
Syllabus Marketing A (course description and literature)
The schedule was updated on October, 10 (time for workshop 2).
Day: Monday
Date: 2011-10-10
Time: 10:00-12:00
Subject: Introduction. Lecture. The nature of marketing
Room: hsalA
Lecturer: GB
Other: Ch. 1, J&F
Day: Tuesday
Date: 2011-10-11
Time: 10:00-12:00
Subject: Lecture. Marketing environment
Room: hsalA
Lecturer: GB
Other: Ch. 2, J&F
Day: Wednesday
Date: 2011-10-12
Time: 13:00-16:00
Subject: Lecture. Consumer behavior. Information about workshop 1
Room: hsalB
Lecturer: GB
Other: Ch. 3, J&F
Day: Thursday
Date: 2011-10-13
Time: 09:00-12:00
Subject: Lecture. Marketing research. Presentation of the case company for workshops by Jan Johansson
Room: hsalD
Lecturer: GB
Other: Ch. 4, J&F
Day: Monday
Date: 2011-10-17
Time: 09:00-16:00
Subject: Workshop 1, obligatory
Lecturer: GB, LB
Other: See separate schedule on the course website
Day: Tuesday
Date: 2011-10-18
Time: 10:00-12:00
Subject: Lecture. Market segmentation, targeting and positioning. Information about workshop 2
Room: hsalA
Lecturer: GB
Other: Ch. 5, J&F
Day: Wednesday
Date: 2011-10-19
Time: 10:00-12:00
Subject: Lecture. Product and brand management
Room: S213h
Lecturer: LB
Other: Ch. 6, J&F
Day: Wednesday
Date: 2011-10-19
Time: 13:00-15:00
Subject: Lecture. Services marketing management
Room: S213h
Lecturer: LB
Other: Ch. 7, J&F
Day: Monday
Date: 2011-10-24
Time: 09:00-16:00
Subject: Workshop 2, obligatory
Lecturer: GB, LB
Other: See separate schedule on the course website
Day: Tuesday
Date: 2011-10-25
Time: -
Subject: Group work. Voluntary tutoring by e-mail at 10-11, 13-15
Lecturer:
Other:
Day: Wednesday
Date: 2011-10-26
Time: -
Subject: Group work. Voluntary tutoring, GB office. Tutoring time should be booked before 16.00 on Oct. 25 (the IBP board next to student services).
Lecturer:
Other:
Day: Thursday
Date: 2011-10-27
Time: -
Subject: Group work. The report should be submitted by 16.00 (GB office).
Lecturer:
Other:
Day: Friday
Date: 2011-10-28
Time: 10:00-12:00
Subject: Lecture. Pricing strategy and distribution management
Room: S205h
Lecturer: LB
Other: Ch. 8, 11, J&F
Day: Friday
Date: 2011-10-28
Time: 13:00-15:00
Subject: Lecture. Integrated marketing communication
Room: S205h
Lecturer: LB
Other: Ch. 9, 10, J&F
Day: Monday
Date: 2011-10-31
Time: 10:00-12:00
Subject: Lecture. Oral presentation skills
Room: hsalD
Lecturer: John Baker
Other: The English department
Day: Wednesday
Date: 2011-11-02
Time: 08:00-17:00
Subject: Workshop 3, obligatory
Lecturer: GB, LB
Other: See separate schedule on the course website
Day: Thursday
Date: 2011-11-03
Time: 13:00-15:00
Subject: Lecture. Marketing planning & strategy. Exam Q&A
Room: hsalB
Lecturer: LB
Other: Ch. 12, J&F
Day: Tuesday
Date: 2011-11-08
Time: 14:00-18:00
Subject: Written examination
Room: Skrivsal 1, ÖP
Lecturer:
Other:
Day: Wednesday
Date: 2011-11-30
Time: 11:0-12:0
Subject: Examination review
Room: hsalA
Lecturer: GB
Other:
Day: Saturday
Date: 2011-12-17
Time: 09:00-13:00
Subject: Re-exam
Room: Skrivsal 1, ÖP
Lecturer:
Other:
