Module: 2 - H11
Name of module: Marknadsföring
Course: Att utveckla en affärsverksamhet, mom 2 (Företagarprogrammet t3)
Course code(s): 2FE142
Syllabus(es): 2FE142
Homepage: www.usbe.umu.se/kursweb/ht11/2fe142mom1
Lecturer: Lars Nordén
Telephone: xx
E-mail: xx
Other: Kursplan ( Litteratur och kursbeskrivning)
Day: Thursday
Date: 2011-10-20
Time: 09:15-12:00
Subject: Marknadsföring - vad är det? Marknadsplanering och strategier.
Room: c205
Lecturer: LN
Other: Kap 1,12
Day: Friday
Date: 2011-10-21
Time: 09:15-12:00
Subject: Omvärldsanalys, intern analys och kundbeteende.
Room: c205
Lecturer: LN
Other: Kap 2, 12, 3
Day: Monday
Date: 2011-10-24
Time: 09:15-12:00
Subject: Segmentering och positionering
Room: c205
Lecturer: LN
Other: Kap 5
Day: Tuesday
Date: 2011-10-25
Time: 09:15-12:00
Subject: Marknadsinformation. Introduktion till case 1.
Room: c205
Lecturer: LN
Other: Kap 4
Day: Wednesday
Date: 2011-10-26
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2011-10-27
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Monday
Date: 2011-10-31
Time: 09:15-12:00
Subject: Litteraturseminarium case 1: grupp A
Room: c205
Lecturer: LN
Other: Kap 1-5,12
Day: Monday
Date: 2011-10-31
Time: 13:15-16:00
Subject: Litteraturseminarium case 1: grupp B
Room: c205
Lecturer: LN
Other: Kap 1-5,12
Day: Tuesday
Date: 2011-11-01
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2011-11-02
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2011-11-03
Time: 09:15-12:00
Subject: Handledning grupp A
Room: c204
Lecturer: LN
Other:
Day: Thursday
Date: 2011-11-03
Time: 13:15-16:00
Subject: Handledning grupp B
Room: c204
Lecturer: LN
Other:
Day: Wednesday
Date: 2011-11-09
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2011-11-10
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2011-11-11
Time: 09:15-16:00
Subject: Presentationer case 1
Room: c205
Lecturer: LN
Other:
Day: Monday
Date: 2011-11-14
Time: 09:15-12:00
Subject: Introduktion till case 2. Produkter och varumärken
Room: c205
Lecturer: LN
Other: Kap 6,12
Day: Monday
Date: 2011-11-14
Time: 13:00-14:30
Subject: Om Exportdagen och Handelskammaren
Room: c205
Lecturer: LN
Other: Jan Bergmark och Emma Arvidsson
Day: Tuesday
Date: 2011-11-15
Time: 09:15-12:00
Subject: Marknadsföring av tjänster
Room: c205
Lecturer: LN
Other: Kap 7
Day: Tuesday
Date: 2011-11-15
Time: 13:15-16:00
Subject: Prissättning, distribution, lagar och regler
Room: c205
Lecturer: LN
Other: Kap 8, 11 samt kursmaterial
Day: Wednesday
Date: 2011-11-16
Time: 09:00-16:00
Subject: Affärssystem- Föräljnings och processanalys
Room: D203
Lecturer:
Other: Närvarolista Obligatoriskt
Day: Thursday
Date: 2011-11-17
Time: 09:15-12:00
Subject: Integrerad marknadskommunikation
Room: c205
Lecturer: LN
Other: Kap 9-10
Day: Tuesday
Date: 2011-11-22
Time: 09:15-12:00
Subject: Litteraturseminarium case 2: grupp B
Room: c205
Lecturer: LN
Other: Kap 6-12, samt hela kursboken av Palm
Day: Tuesday
Date: 2011-11-22
Time: 13:15-16:00
Subject: Litteraturseminarium case 2: grupp A
Room: c205
Lecturer: LN
Other: Kap 6-12, samt hela kursboken av Palm
Day: Wednesday
Date: 2011-11-23
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2011-11-24
Time: 09:15-12:00
Subject: Handledning:grupp B
Room: c204
Lecturer: LN
Other:
Day: Thursday
Date: 2011-11-24
Time: 13:15-16:00
Subject: Handledning: grupp A
Room: c204
Lecturer: LN
Other:
Day: Wednesday
Date: 2011-11-30
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2011-12-01
Time: -
Subject: Eget arbete/utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2011-12-02
Time: 09:15-14:00
Subject: Presentation case 2
Room: c205
Lecturer: LN
Other:
Day: Friday
Date: 2011-12-02
Time: 14:00-16:00
Subject: Sammanfattning av momentet
Room: c205
Lecturer: LN
Other:
