Module: 1 - H11
Name of module: Consumer Behavior
Course: Marketing (1)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht11/2fe045mom1
Lecturer: Anna-Carin Nordvall
Telephone: 090-7865059
E-mail: anna-carin.nordvall@usbe.umu.se
Other:
Syllabus (course description and literature) for 2FE045 30hp and 2FE162 15hp. Link to further information about the Master's program in Marketing
Day: Monday
Date: 2011-09-05
Time: 09:00-12:00
Subject: Registration. Also on-line option 1th Sep, see this link
Room: Tornet
Lecturer: Rickard L
Other:
Day: Monday
Date: 2011-09-05
Time: 10:00-12:00
Subject: Lecture 1. Introduction and Consumption History
Room: N200
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 1-3; Chaplin (2007)
Day: Tuesday
Date: 2011-09-06
Time: 10:00-12:00
Subject: Lecture 2. Perception and Motivation
Room: N200
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 4-7
Day: Thursday
Date: 2011-09-08
Time: 10:00-12:00
Subject: Lecture 3: Learning and Information Processing
Room: N360
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 4, 6-7; Articles: Camerer (2008)
Day: Tuesday
Date: 2011-09-13
Time: 08:00-17:00
Subject: Case Seminar
Room: S210
Lecturer: ACN
Other:
Day: Wednesday
Date: 2011-09-14
Time: 10:00-12:00
Subject: Lecture 4. Attitudes and Attitude Change
Room: S205h
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 8; Article: Marcetti (2009)
Day: Thursday
Date: 2011-09-15
Time: 10:00-12:00
Subject: Lecture 5. Consumer Decision Making
Room: S213h
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 9, 11; Articles: Sanne (2002)
Day: Friday
Date: 2011-09-16
Time: 10:00-12:00
Subject: Lecture 6: Group Influence and leadership
Room: N200
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 10-12; Thøgersen (2005)
Day: Monday
Date: 2011-09-19
Time: 10:00-12:00
Subject: Intro Group work
Room: N200
Lecturer: ACN
Other:
Day: Monday
Date: 2011-09-19
Time: 13:30-14:15
Subject: Guest Lecturer
Room: Hsal D
Lecturer: Pål Burman
Other:
Day: Tuesday
Date: 2011-09-20
Time: 10:00-12:00
Subject: Guest Lecturer
Room: Hsal G
Lecturer: Robert Britton
Other:
Day: Tuesday
Date: 2011-09-20
Time: 13:00-17:00
Subject: Seminar
Room: S207
Lecturer: ACN
Other: Articles: Juslin et al (2003); Marcketti (2009); Sanne (2002)
Day: Wednesday
Date: 2011-09-21
Time: 08:00-17:00
Subject: Seminar
Room: S302
Lecturer: ACN
Other: Articles: Juslin et al (2003); Marcketti (2009); Sanne (2002)
Day: Thursday
Date: 2011-09-22
Time: 10:00-12:00
Subject: Lecture 7. Consumers and Subcultures 1
Room: S213h
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 13
Day: Friday
Date: 2011-09-23
Time: 10:00-12:00
Subject: Lecture 8. Consumers and Subcultures 2
Room: N200
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 14
Day: Monday
Date: 2011-10-03
Time: 08:00-17:00
Subject: Presentation Group work
Room: S303
Lecturer: ACN
Other:
Day: Tuesday
Date: 2011-10-04
Time: 10:00-12:00
Subject: Elective information
Room: Hsal A
Lecturer: Rickard L
Other:
Day: Tuesday
Date: 2011-10-04
Time: 13:00-17:00
Subject: Presentation Group work
Room: UB341
Lecturer: ACN
Other:
Day: Thursday
Date: 2011-10-06
Time: 09:00-13:00
Subject: Written exam
Room: Skrivsal 4, ÖP
Lecturer:
Other:
Day: Friday
Date: 2011-10-14
Time: 08:30-10:00
Subject: Hand out of corrected exams and grading issues. If you cannot participate at this time you can get the graded exam at the USBE student services office after the lecture.
Room: s312
Lecturer:
Other: OBS! Change of time!
Day: Friday
Date: 2011-11-11
Time: -
Subject: 13:00 Deadline for turning in any possible make-ups on assignments
Lecturer:
Other:
Day: Saturday
Date: 2011-11-12
Time: 09:00-13:00
Subject: Re-exam
Room: Skrivsal 1, ÖP
Lecturer:
Other:
