Module: 2 - V11
Name of module: Business to Business Marketing 7.5 hp
Course: Business to Business Marketing D
Course code(s): 2FE051
Syllabus(es): 2FE051
Homepage: www.usbe.umu.se/kursweb/vt11/2fe051mom2
Lecturer: Gert-Olof Boström (GOB), Galina Biedenbach (GB)
Telephone: 090-7856951, 090-7866150
E-mail: gert-olof.bostrom@usbe.umu.se, galina.biedenbach@usbe.umu.se
Other: Syllabus, Business to Business Marketing D. Registration in class when the course starts. Updated on February, 18!
TEXTBOOK: Anderson, James C., Narus, James A., and Narayandas, Das (2008). Business Market Management: Understanding, Creating, and Delivering Value.
International edition, 3ed., Pearson Education, ISBN13: 9780132089968, ISBN10: 0132089963.
Day: Monday
Date: 2011-02-21
Time: 13:00-15:00
Subject: Introduction and registration
Room: Hsal D
Lecturer: GOB
Other:
Day: Tuesday
Date: 2011-02-22
Time: 13:00-15:00
Subject: Lecture. Understanding Value
Room: Hsal B
Lecturer: GOB
Other:
Day: Tuesday
Date: 2011-02-22
Time: 15:00-17:00
Subject: Introduction of the seminar assignments
Room: Hsal B
Lecturer: GOB
Other:
Day: Wednesday
Date: 2011-02-23
Time: 13:00-15:00
Subject: Tutoring
Room: Office
Lecturer: GOB
Other:
Day: Thursday
Date: 2011-02-24
Time: 13:00-15:00
Subject: Q&A, Tutoring
Room: e-mail
Lecturer:
Other:
Day: Friday
Date: 2011-02-25
Time: 14:30-15:00
Subject: Handing in material for seminar 1
Room: Office
Lecturer: GOB
Other:
Day: Monday
Date: 2011-02-28
Time: 08:00-17:00
Subject: Seminar 1. Understanding Value
Lecturer: GOB, GB
Other: See detailed schedule on the course website
Day: Tuesday
Date: 2011-03-01
Time: 13:00-15:00
Subject: Lecture. Creating Value
Room: Hsal D
Lecturer: GOB
Other:
Day: Wednesday
Date: 2011-03-02
Time: 10:00-12:00
Subject: Tutoring
Room: Office
Lecturer: GOB
Other:
Day: Thursday
Date: 2011-03-03
Time: 13:00-15:00
Subject: Q&A, Tutoring
Room: e-mail
Lecturer:
Other:
Day: Friday
Date: 2011-03-04
Time: 14:30-15:00
Subject: Handing in material for seminar 2
Room: Office
Lecturer: GOB
Other:
Day: Monday
Date: 2011-03-07
Time: 08:00-17:00
Subject: Seminar 2. Creating Value
Lecturer: GOB, GB
Other: See detailed schedule on the course website
Day: Tuesday
Date: 2011-03-08
Time: 13:00-15:00
Subject: Lecture. Supply Networks
Room: Hsal D
Lecturer: GOB
Other:
Day: Tuesday
Date: 2011-03-08
Time: 15:00-17:00
Subject: Guest lecture. Britta Näsman, Market analyst at Komatsu
Room: Hsal D
Lecturer:
Other:
Day: Wednesday
Date: 2011-03-09
Time: 13:00-15:00
Subject: Tutoring
Room: Office
Lecturer: GOB
Other:
Day: Thursday
Date: 2011-03-10
Time: 13:00-15:00
Subject: Q&A, Tutoring
Room: e-mail
Lecturer:
Other:
Day: Friday
Date: 2011-03-11
Time: 14:30-15:00
Subject: Handing in material for seminar 3
Room: Office
Lecturer: GOB
Other:
Day: Monday
Date: 2011-03-14
Time: 08:00-17:00
Subject: Seminar 3. Supply Networks
Lecturer: GOB, GB
Other: See detailed schedule on the course website
Day: Tuesday
Date: 2011-03-15
Time: 13:00-15:00
Subject: Lecture. Delivering Value
Room: Hsal D
Lecturer: GOB
Other:
Day: Wednesday
Date: 2011-03-16
Time: 13:00-15:00
Subject: Tutoring
Room: Office
Lecturer: GOB
Other:
Day: Thursday
Date: 2011-03-17
Time: 13:00-15:00
Subject: Q&A, Tutoring
Room: e-mail
Lecturer:
Other:
Day: Friday
Date: 2011-03-18
Time: 14:30-15:00
Subject: Handing in material for seminar 4
Room: Office
Lecturer: GOB
Other:
Day: Monday
Date: 2011-03-21
Time: 08:00-17:00
Subject: Seminar 4. Delivering Value
Lecturer: GOB, GB
Other: See detailed schedule on the course website
Day: Thursday
Date: 2011-03-24
Time: 09:00-13:00
Subject: Examination
Room: ÖP, Skrivsal 2
Lecturer:
Other:
Day: Friday
Date: 2011-04-15
Time: 15:00-16:00
Subject: Handing out the exams
Room: Hsal B
Lecturer:
Other:
Day: Saturday
Date: 2011-05-07
Time: 09:00-13:00
Subject: Re-exam
Room: ÖP, Skrivsal 5
Lecturer:
Other:
