Module: 1 - V11
Name of module: Service Marketing (7,5 HP) and Marketing Ethics (7,5HP)
Course: Service Marketing and Marketing Ethics C, modules 1+2, 15HP
Course code(s): 2FE124
Syllabus(es): 2FE124
Homepage: www.usbe.umu.se/kursweb/vt11/2fe124mom1
Lecturer: Service marketing:, Helena Renström (USBE),, Andreas Persson (Hanken),, Marketing Ethics:, Johan Jansson (USBE),, Lars Samuelsson (Umu)
Telephone: HR: 090-786 78 71, JJ: 090-786 78 72
E-mail: helena.renstrom@usbe.umu.se, johan.jansson@usbe.umu.se,
Other: Last schedule update: March 22, 2011.
Syllabus (course description and literature)
Day: Monday
Date: 2011-01-17
Time: 09:00-14:00
Subject: Course registration. Tornet (Drop by)
Lecturer: Lennart W
Other: Social Sciences Building
Day: Monday
Date: 2011-01-17
Time: 10:15-12:00
Subject: Introduction to Service Marketing, lecture 1
Room: Lecture hall B
Lecturer: HR, AP
Other:
Day: Tuesday
Date: 2011-01-18
Time: 10:15-12:00
Subject: Lecture 2: chapter 1 + Vargo & Lusch (2008)
Room: s205h
Lecturer: HR
Other:
Day: Tuesday
Date: 2011-01-18
Time: 13:15-15:00
Subject: Lecture 3: chapter 5
Room: Lecture hall B
Lecturer: HR
Other:
Day: Wednesday
Date: 2011-01-19
Time: 10:15-12:00
Subject: Lecture 4: chapters 2-4 + Grönroos (2008)
Room: s205h
Lecturer: AP
Other:
Day: Wednesday
Date: 2011-01-19
Time: 13:15-15:00
Subject: Lecture 5: chapters 2-4 + Lacey & Sneath (2006)
Room: s205h
Lecturer: AP
Other:
Day: Friday
Date: 2011-01-21
Time: 10:15-12:00
Subject: Lecture 6: chapters 6-7
Room: s205h
Lecturer: AP
Other:
Day: Friday
Date: 2011-01-21
Time: 13:15-15:00
Subject: Lecture 7: chapters 6-7
Room: s205h
Lecturer: AP
Other:
Day: Monday
Date: 2011-01-24
Time: 08:15-17:00
Subject: Seminar, detailed seminar schedule will be provided
Room: s311, s313
Lecturer: HR, AP
Other: Mandatory seminar
Day: Wednesday
Date: 2011-01-26
Time: 09:15-12:00
Subject: Lecture 8: chapters 8-9, guest lecturer: David Ermen, University of Otago, New Zealand
Room: s205h
Lecturer: DE
Other:
Day: Thursday
Date: 2011-01-27
Time: 09:15-12:00
Subject: Lecture 9: chapters 10-11 + Ezeh & Harris (2007) + Crosno et al. (2009), guest lecturer: David Ermen, University of Otago, New Zealand
Room: Lecture hall B
Lecturer: DE
Other:
Day: Friday
Date: 2011-01-28
Time: 13:15-15:00
Subject: Lecture 10: chapters 12-13 + Bitner et al. (2000), guest lecturer: David Ermen, University of Otago, New Zealand
Room: Lecture hall B
Lecturer: DE
Other:
Day: Monday
Date: 2011-01-31
Time: 09:15-12:00
Subject: Lecture 11: chapters 14-16 + Grove et al. (1996)
Room: s205h
Lecturer: AP
Other:
Day: Tuesday
Date: 2011-02-01
Time: 09:00-12:00
Subject: Supervision, group assignment, book time on list
Room: s305b
Lecturer: AP
Other:
Day: Wednesday
Date: 2011-02-02
Time: 13:15-15:00
Subject: Lecture 12: chapters 17-18 + Kumar et al. (2010)
Room: Lecture hall B
Lecturer: AP
Other:
Day: Thursday
Date: 2011-02-03
Time: 08:00-15:00
Subject: Supervision, group assignment, book time on list
Room: s305C, s206
Lecturer: AP
Other:
Day: Friday
Date: 2011-02-04
Time: 13:00-17:00
Subject: Supervision, group assignment, book time on list
Room: s310
Lecturer: AP
Other:
Day: Tuesday
Date: 2011-02-08
Time: 09:00-12:00
Subject: Supervision, group assignment, book time on list
Room: s201b
Lecturer: AP
Other:
Day: Wednesday
Date: 2011-02-09
Time: 14:00-
Subject: Deadline for turning in term paper: 14:00.
Lecturer:
Other: Put in box outside Andreas Persson's office
Day: Thursday
Date: 2011-02-10
Time: 08:15-17:00
Subject: Seminar, presentation of term paper, detailed seminar schedule will be provided
Room: s304
Lecturer: AP
Other: Mandatory seminar
Day: Friday
Date: 2011-02-11
Time: 08:15-17:00
Subject: Seminar, presentation of term paper, detailed seminar schedule will be provided
Room: Ub334
Lecturer: AP
Other: Mandatory seminar
Day: Monday
Date: 2011-02-14
Time: 09:15-12:00
Subject: Lecture 13: Wrap-up and time for questions
Room: Lecture hall B
Lecturer: HR, AP
Other:
Day: Friday
Date: 2011-02-18
Time: 14:00-18:00
Subject: Written exam
Lecturer:
Other:
Day: Monday
Date: 2011-02-21
Time: 10:00-12:00
Subject: Introduction to Marketing Ethics, registration and Lecture 1. Suggested reading: Murphy et al., chap 1.
Room: HsalA
Lecturer: JJ, LS
Other: Important to participate
Day: Tuesday
Date: 2011-02-22
Time: 13:00-16:00
Subject: Lecture 2. Ethical theories and perspectives. Suggested reading: Murphy et al., chap. 1.
Room: HsalD
Lecturer: LS
Other:
Day: Wednesday
Date: 2011-02-23
Time: 09:00-12:00
Subject: Lecture 3. Ethical theories and dilemmas. Suggested reading: Murphy et al., chap. 1.
Room: HsalA
Lecturer: LS
Other:
Day: Thursday
Date: 2011-02-24
Time: 13:00-17:00
Subject: Supervision
Room: s309
Lecturer: LS
Other: Sign up on web
Day: Friday
Date: 2011-02-25
Time: 09:00-12:00
Subject: Supervision
Room: s306
Lecturer: JJ
Other: Sign up on web
Day: Monday
Date: 2011-02-28
Time: 08:00-12:00
Subject: Seminar, see web page for times
Room: s311
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2011-02-28
Time: 08:00-12:00
Subject: Seminar, see web page for times
Room: s302
Lecturer: LS
Other: Examination
Day: Monday
Date: 2011-02-28
Time: 13:00-17:00
Subject: Seminar, see web page for times
Room: s311
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2011-02-28
Time: 13:00-17:00
Subject: Seminar, see web page for times
Room: s302
Lecturer: LS
Other: Examination
Day: Tuesday
Date: 2011-03-01
Time: 09:00-12:00
Subject: Lecture 4. Consumption and markets. Suggested reading: Murphy et al., chap. 2-3.
Room: HsalA
Lecturer: JJ
Other:
Day: Wednesday
Date: 2011-03-02
Time: 13:00-16:00
Subject: Lecture 5. Stakeholder perspectives. Suggested reading: Murphy et al., chap. 5-6.
Room: s205h
Lecturer: JJ
Other:
Day: Monday
Date: 2011-03-07
Time: 09:00-12:00
Subject: Supervision
Room: UB337
Lecturer: LS
Other: Sign up on web
Day: Monday
Date: 2011-03-07
Time: 09:00-12:00
Subject: Supervision
Room: UB336
Lecturer: JJ
Other: Sign up on web
Day: Monday
Date: 2011-03-07
Time: 13:00-16:00
Subject: Supervision
Room: UB336
Lecturer: JJ
Other: Sign up on web
Day: Monday
Date: 2011-03-07
Time: 13:00-16:00
Subject: Supervision
Room: UB337
Lecturer: LS
Other: Sign up on web
Day: Tuesday
Date: 2011-03-08
Time: 13:00-16:00
Subject: Written Mid Exam
Room: ÖP5
Lecturer: JJ, LS
Other: Examination
Day: Wednesday
Date: 2011-03-09
Time: 09:00-12:00
Subject: Lecture 6. Tools for ethical marketing, CSR and responsibility + introduction to case work. Suggested reading: Murphy et al., chap. 4, 7.
Room: s205h
Lecturer: JJ
Other:
Day: Wednesday
Date: 2011-03-09
Time: 15:15-16:00
Subject: Feedback on Service Marketing Exam
Room: Lecture hall B
Lecturer: HR
Other:
Day: Thursday
Date: 2011-03-10
Time: 15:00-15:00
Subject: Deadline for assignment 3 - paper turn in only
Room: Office
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2011-03-14
Time: 15:00-17:00
Subject: Review and hand back of Mid Exam
Room: s205h
Lecturer: JJ, LS
Other:
Day: Tuesday
Date: 2011-03-15
Time: 16:00-16:00
Subject: Deadline for approval of case topic - assignment 4 - see web
Room: -
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2011-03-17
Time: 13:00-16:00
Subject: Supervision
Room: s309
Lecturer: JJ
Other: Sign up on web
Day: Friday
Date: 2011-03-18
Time: 09:00-12:00
Subject: Supervision
Room: s309
Lecturer: LS
Other: Sign up on web
Day: Friday
Date: 2011-03-18
Time: 13:00-17:00
Subject: Supervision
Room: s309
Lecturer: JJ
Other: Sign up on web
Day: Saturday
Date: 2011-03-19
Time: 09:00-13:00
Subject: Written re-exam, Service Marketing
Lecturer:
Other:
Day: Monday
Date: 2011-03-21
Time: 13:00-17:00
Subject: Supervision
Room: s311
Lecturer: JJ
Other: Sign up on web
Day: Tuesday
Date: 2011-03-22
Time: 09:00-12:00
Subject: Supervision
Room: s304
Lecturer: LS
Other: Sign up on web
Day: Tuesday
Date: 2011-03-22
Time: 13:00-17:00
Subject: Supervision
Room: s304
Lecturer: JJ
Other: Sign up on web
Day: Wednesday
Date: 2011-03-23
Time: 09:00-09:00
Subject: Deadline/Exchange of case reports among groups at the latest
Room: -
Lecturer:
Other:
Day: Thursday
Date: 2011-03-24
Time: 08:00-12:00
Subject: Case seminar presentations/discussions
Room: s313
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2011-03-24
Time: 08:00-12:00
Subject: Case seminar presentations/discussions
Room: s103
Lecturer: LS
Other: Examination
Day: Thursday
Date: 2011-03-24
Time: 13:00-17:00
Subject: Case seminar presentations/discussions
Room: s313
Lecturer: JJ
Other: Examination
Day: Thursday
Date: 2011-03-24
Time: 13:00-17:00
Subject: Case seminar presentations/discussions
Room: s103
Lecturer: LS
Other: Examination
Day: Friday
Date: 2011-04-08
Time: 16:00-16:00
Subject: Deadline for turning in all types of make-ups, if any.
Room: Office
Lecturer: JJ
Other:
Day: Saturday
Date: 2011-04-09
Time: 09:00-12:00
Subject: Written re-exam on Mid Exam
Room: ÖP6
Lecturer: JJ, LS
Other: Examination
