Module: 3 - H10
Name of module: Advanced Market Analysis
Course: Marketing (3)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht10/2fe045mom3
Lecturer: Vladimir Vanyushyn
Telephone: 090-7865886
E-mail: vladimir.vanyushyn@usbe.umu.se
Other: Syllabus (course description and literature) for 2FE045 30hp. Link to further information about the Master's program in Marketing
Computer Labs are reserved for Markstrat groupwork. For further details about the simulation and to register, visit MarkstratOnline. The registration ID for this course is: TBA
Day: Monday
Date: 2010-11-08
Time: 13:00-16:00
Subject: Course introduction and overview. Marketing models. Markstrat Intro I. Organization of teams: team IDs and passwords are communicated at the end of the class. Readings: Ch. 1 to 5 LGT
Room: HsalC
Lecturer: VV
Other: Attendance strongly recommended!
Day: Wednesday
Date: 2010-11-10
Time: 13:00-16:00
Subject: Understanding Customers. MDS, Conjoint Analysis, Semantic Scales.
Room: s104
Lecturer: VV
Other:
Day: Thursday
Date: 2010-11-11
Time: -
Subject: Group Work: Markstrat Period I decision round. Decisions due at 16.00. The starting situations (Company reports for period 0) are available from the Student Office at 10.00.
Lecturer:
Other:
Day: Monday
Date: 2010-11-15
Time: 13:00-16:00
Subject: Markstrat Intro II. Readings: Ch. 6, 7 LGT
Room: s213h
Lecturer: VV
Other:
Day: Tuesday
Date: 2010-11-16
Time: -
Subject: Group Work: Markstrat Period II decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Wednesday
Date: 2010-11-17
Time: 13:00-16:00
Subject: Models for Marketing Diagnostics and Resource Allocation
Room: s305
Lecturer: VV
Other:
Day: Thursday
Date: 2010-11-18
Time: -
Subject: Group Work: Markstrat Period III decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Friday
Date: 2010-11-19
Time: -
Subject: Group Work: Markstrat Period IV decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Monday
Date: 2010-11-22
Time: -
Subject: Group Work: Markstrat Period V decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Tuesday
Date: 2010-11-23
Time: 13:00-14:30
Subject: Guest lecture. Rikard Höög, Brand Manager Gainomax
Room: s104
Lecturer:
Other:
Day: Tuesday
Date: 2010-11-23
Time: 15:00-16:30
Subject: The Marketing Strategy Process. Models for pricing, competition, market evolution
Room: s104
Lecturer: VV
Other: Group assignment 1 is due.
Day: Wednesday
Date: 2010-11-24
Time: -
Subject: Group Work: Markstrat Period VI decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Thursday
Date: 2010-11-25
Time: -
Subject: Group Work: Markstrat Period VII decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Friday
Date: 2010-11-26
Time: -
Subject: Group Work: Markstrat Period VIII decision round. Decisions due at 16.00
Lecturer:
Other:
Day: Monday
Date: 2010-11-29
Time: 13:00-16:00
Subject: Multivariate Data Analysis. MDS and Conjoint analysis II.
Room: s205h
Lecturer: VV
Other:
Day: Friday
Date: 2010-12-03
Time: 12:00-17:00
Subject: Final Presentations. Simulation conclusions and debriefing.
Room: s312
Lecturer: VV
Other: Group assignment No. 2 is due
Day: Saturday
Date: 2011-01-08
Time: 09:00-13:00
Subject: Make-up exam
Room: Sal7, ÖP
Lecturer:
Other:
