Module: 2 - H10
Name of module: Marknadsföring
Course: Att utveckla en affärsverksamhet mom 2 (ftg.prog t3)
Course code(s): 2FE142
Syllabus(es): 2FE142
Homepage: www.usbe.umu.se/kursweb/ht10/2fe142mom2
Lecturer: Lars Nordén
Telephone: xx
E-mail: xx
Other: Kursplan (Kursbeskrivning och litteratur)
Day: Friday
Date: 2010-10-15
Time: 09:15-12:00
Subject: Introduktion. Marknadsföring - vad är det? Marknadsplanering och strategier
Room: C206
Lecturer: LN
Other: Kap 1,12
Day: Monday
Date: 2010-10-18
Time: 09:15-12:00
Subject: Omvärldsanalys. Intern analys. Kundbeteende
Room: C206
Lecturer: LN
Other: Kap, 2,12,3
Day: Tuesday
Date: 2010-10-19
Time: 09:15-12:00
Subject: Segmentering och positionering
Room: C206
Lecturer: LN
Other: Kap 5, 12
Day: Wednesday
Date: 2010-10-20
Time: 09:15-12:00
Subject: Marknadsinformation. Introduktion till case 1.
Room: C206
Lecturer: LN
Other: Kap 4
Day: Thursday
Date: 2010-10-21
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Tuesday
Date: 2010-10-26
Time: 09:15-12:00
Subject: Litteraturseminarium Case 1
Room: C206
Lecturer: LN
Other: Kap 1-5,12
Day: Wednesday
Date: 2010-10-27
Time: 10:00-17:00
Subject: Konferens: Tema Entreprenörskap
Room: Forum
Lecturer:
Other:
Day: Thursday
Date: 2010-10-28
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Tuesday
Date: 2010-11-02
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2010-11-03
Time: 09:15-12:00
Subject: Handledning
Room: C204
Lecturer: LN
Other:
Day: Thursday
Date: 2010-11-04
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2010-11-05
Time: 09:15-12:00
Subject: Presentation case 1
Room: C206
Lecturer: LN
Other:
Day: Monday
Date: 2010-11-08
Time: 09:15-12:00
Subject: Introduktion till case 2. Produkter och varumärken
Room: C206
Lecturer: LN
Other: Kap 6,12
Day: Tuesday
Date: 2010-11-09
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2010-11-10
Time: 13:15-16:00
Subject: Marknadsföring av tjänster
Room: C206
Lecturer: LN
Other: Kap 7
Day: Thursday
Date: 2010-11-11
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2010-11-12
Time: 09:15-12:00
Subject: Prissättning. Distribution. Lagar och regler
Room: C206
Lecturer: LN
Other: Kap 8, 11 samt kursmaterial
Day: Monday
Date: 2010-11-15
Time: 09:15-12:00
Subject: Integrerad marknadskommunikation
Room: C206
Lecturer: LN
Other: Kap 9,10
Day: Tuesday
Date: 2010-11-16
Time: 09:15-16:00
Subject: Affärssystem, analyser, försäljning,produkter
Room: D203
Lecturer: SysTeam
Other: Obligatoriskt för att klara exam. Affärssystemsmomentet, vt 2011.
Day: Wednesday
Date: 2010-11-17
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2010-11-18
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2010-11-19
Time: 09:15-12:00
Subject: Litteraturseminarium Case 2, Jobber & Fahy, samt Palm
Room: c206
Lecturer: LN
Other: Kap 6-12. Hela boken av Palm
Day: Tuesday
Date: 2010-11-23
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2010-11-24
Time: 09:15-12:00
Subject: Handledning
Room: C204
Lecturer: LN
Other:
Day: Wednesday
Date: 2010-11-24
Time: 13:00-14:30
Subject: Gästföreläsare
Room: C206
Lecturer:
Other: Carl-Erik Larsson, t/r reklam
Day: Thursday
Date: 2010-11-25
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Monday
Date: 2010-11-29
Time: 09:15-12:00
Subject: Presentationer av case 2
Room: C206
Lecturer: LN
Other:
Day: Monday
Date: 2010-11-29
Time: 13:15-16:00
Subject: Sammanfattning av momentet
Room: C206
Lecturer: LN
Other:
Day: Tuesday
Date: 2010-11-30
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2010-12-01
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2010-12-02
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
