Module: 2 - H10
Name of module: Marketing
Course: IBP A module 2
Course code(s): 2FE012
Syllabus(es): 2FE012
Homepage: www.usbe.umu.se/kursweb/ht10/2fe012mom2
Lecturer: Galina Biedenbach, Therese Hedlund, Dan Frost, John Baker
Telephone: 090-7866150, 090-7866150, 090-7865374
E-mail: galina.biedenbach@usbe.umu.se, therese.hedlund@usbe.umu.se, dan.frost@usbe.umu.se, john.baker@engelska.umu.se
Other: The schedule was updated on Sept. 24.
Syllabus IBP A (course description and literature)
Syllabus Marketing (course description and literature)
Day: Monday
Date: 2010-10-04
Time: 09:15-12:00
Subject: Introduction. The nature of marketing
Room: S205H
Lecturer: GB
Other: ch 1
Day: Tuesday
Date: 2010-10-05
Time: 09:15-12:00
Subject: Marketing environment. Marketing planning & strategy
Room: H-sal B
Lecturer: GB
Other: ch 2, 12 (pp. 313-324)
Day: Wednesday
Date: 2010-10-06
Time: 09:15-12:00
Subject: Consumer behavior. Market segmentation, targeting and positioning
Room: H-sal B
Lecturer: GB
Other: ch 3, 5
Day: Thursday
Date: 2010-10-07
Time: 09:15-12:00
Subject: Marketing research. Introduction to the case
Room: H-sal B
Lecturer: GB
Other: ch 4
Day: Thursday
Date: 2010-10-07
Time: 13:00-15:00
Subject: Lecture English dept.
Room: H-sal F
Lecturer: JB
Other: Obligatory for IBP-students
Day: Monday
Date: 2010-10-11
Time: -17:00
Subject: Deadline for Outline published in Moodle
Lecturer: JB
Other: Obligatory for IBP-students
Day: Monday
Date: 2010-10-11
Time: 08:00-17:00
Subject: Seminar 1: Discussion
Room: S.207, S208
Lecturer: GB/TH
Other: See course web for details
Day: Tuesday
Date: 2010-10-12
Time: 10:15-12:00
Subject: Guest lecture
Room: S.205H
Lecturer:
Other: Norrmejerier Gainomax
Day: Wednesday
Date: 2010-10-13
Time: 08:00-17:00
Subject: Tutoring
Room: S.209, S.210
Lecturer: GB/TH
Other: See course web for details
Day: Wednesday
Date: 2010-10-13
Time: 13:00-15:00
Subject: Lecture English dept.
Room: H-sal B
Lecturer: JB
Other: Obligatory for IBP-students
Day: Monday
Date: 2010-10-18
Time: 08:00-17:00
Subject: Seminar 2: Case presentations, submission of the case report
Room: S.207, S.208
Lecturer: GB/TH
Other: See course web for details
Day: Tuesday
Date: 2010-10-19
Time: 09:15-12:00
Subject: Product and brand management. Introduction to the assignment
Room: S.213H
Lecturer: DF/GB
Other: ch 6
Day: Tuesday
Date: 2010-10-19
Time: 13:00-17:00
Subject: Feedback from seminar presentations
Room: S307, S308
Lecturer: JB
Other: Obligatory for IBP-students. See detailed schedule on course web
Day: Wednesday
Date: 2010-10-20
Time: 09:15-12:00
Subject: Services marketing management. Assignment Q&A.
Room: S.213H
Lecturer: TH
Other: ch 7
Day: Thursday
Date: 2010-10-21
Time: 09:15-12:00
Subject: Pricing strategy and distribution management
Room: S205H
Lecturer: DF
Other: ch 8, 11
Day: Friday
Date: 2010-10-22
Time: 09:15-12:00
Subject: Integrated marketing communication. Exchange of seminar articles
Room: H-sal D
Lecturer: DF
Other: ch 9, 10
Day: Tuesday
Date: 2010-10-26
Time: 08:00-17:00
Subject: Seminar 3: Presentation of the assignment
Room: S.207, S.208
Lecturer: GB/TH
Other: See course web for details
Day: Wednesday
Date: 2010-10-27
Time: 08:00-10:00
Subject: Seminar 3: Presentation of the assignment
Room: S310
Lecturer: TH
Other: See course web for details
Day: Wednesday
Date: 2010-10-27
Time: 12:00-13:00
Subject: Course meeting
Lecturer:
Other: Student reps and teachers
Day: Friday
Date: 2010-10-29
Time: 09:15-12:00
Subject: Concluding remarks. Examination Q&A. Submission of the assignment report
Room: H-sal D
Lecturer: GB
Other: ch 12 (pp. 324-337)
Day: Thursday
Date: 2010-11-04
Time: 09:00-13:00
Subject: Exam
Room: Room 4
Lecturer:
Other: Östra paviljongen
Day: Monday
Date: 2010-11-22
Time: 15:00-16:00
Subject: Hand-out of Exam, Feedback session
Room: S205H
Lecturer: GB/TH
Other:
Day: Saturday
Date: 2010-12-04
Time: 09:00-13:00
Subject: Re-exam
Room: Room 6
Lecturer:
Other: Östra paviljongen
