Module: 1 - H10
Name of module: Consumer Behavior
Course: Marketing (1)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht10/2fe045mom1
Lecturer: Anna-Carin Nordvall (ACN), Johan Jansson (JJ),
Telephone: 090-786 50 59, 090-786 78 72,
E-mail: anna-carin.nordvall@usbe.umu.se, johan.jansson@usbe.umu.se,
Other: Schedule is preliminary and will be adjusted somewhat. Latest update: 2010-09-20. Syllabus (course description and literature) for 2FE045 30hp and 2FE162 15hp. Link to further information about the Master's program in Marketing
Day: Monday
Date: 2010-08-30
Time: 09:00-12:00
Subject: Welcome and registration in Aula Nordica
Room: AN
Lecturer: USBE Exchange
Other: Aula Nordica (Building E)
Day: Monday
Date: 2010-08-30
Time: 16:00-18:00
Subject: Lecture 1. Introduction and Consumption History
Room: s213
Lecturer: ACN, JJ
Other: Suggested reading: Solomon: chap. 1-3
Day: Tuesday
Date: 2010-08-31
Time: 10:00-12:00
Subject: Lecture 2. Perception, Motivation, Learning and Information Processing
Room: s312
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 4, 6-7; Articles: Chaplin; Kuruvilla
Day: Wednesday
Date: 2010-09-01
Time: 10:00-12:00
Subject: Lecture 3. Attitudes and Attitude Change
Room: s312
Lecturer: ACN
Other: Suggested reading: Solomon: chap. 8; Article: Marcetti
Day: Friday
Date: 2010-09-03
Time: 13:00-15:00
Subject: Research publications and how to study at master level
Room: HsalE HUM
Lecturer: ACN
Other: Especially important for exchange students
Day: Tuesday
Date: 2010-09-07
Time: 10:00-12:00
Subject: Tutoring
Room: Office
Lecturer: ACN, JJ
Other: Sign up on notice board
Day: Tuesday
Date: 2010-09-07
Time: 13:00-16:00
Subject: Tutoring
Room: Office
Lecturer: ACN, JJ
Other: Sign up on notice board
Day: Friday
Date: 2010-09-10
Time: 08:00-10:00
Subject: Seminar 1. Group 1
Room: s311
Lecturer: JJ
Other: Examination
Day: Friday
Date: 2010-09-10
Time: 10:00-12:00
Subject: Seminar 1. Group 2
Room: s311
Lecturer: JJ
Other: Examination
Day: Friday
Date: 2010-09-10
Time: 13:00-15:00
Subject: Seminar 1. Group 3
Room: s311
Lecturer: ACN
Other: Examination
Day: Friday
Date: 2010-09-10
Time: 15:00-17:00
Subject: Seminar 1. Group 4
Room: s311
Lecturer: ACN
Other: Examination
Day: Monday
Date: 2010-09-13
Time: 13:00-16:00
Subject: Lecture 4. Consumer Decision Making
Room: HsalC
Lecturer: JJ
Other: Suggested reading: Solomon: chap. 5, 9-11; Articles: Sanne; Laroche
Day: Tuesday
Date: 2010-09-14
Time: 09:00-12:00
Subject: Tutoring
Room: Office
Lecturer: JJ
Other: Sign up on notice board
Day: Wednesday
Date: 2010-09-15
Time: 08:00-12:00
Subject: Student sport activity day
Room: IKSU
Lecturer: IKSU
Other: IKSU
Day: Wednesday
Date: 2010-09-15
Time: 13:00-16:00
Subject: Tutoring
Room: Office
Lecturer: ACN
Other: Sign up on notice board
Day: Thursday
Date: 2010-09-16
Time: 13:30-14:30
Subject: Guest lecture by Pål Burman, CEO of fairshopping.se
Room: s213h
Lecturer: JJ, ACN
Other: Important to participate
Day: Monday
Date: 2010-09-20
Time: 09:00-10:15
Subject: 09.00 sharp - Seminar 2. Group 4a
Room: UB341
Lecturer: ACN
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 09:00-10:15
Subject: 09.00 sharp - Seminar 2. Group 2a
Room: UB334
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 10:30-11:45
Subject: 10:30 sharp - Seminar 2. Group 4b
Room: UB341
Lecturer: ACN
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 10:30-11:45
Subject: 10:30 sharp - Seminar 2. Group 2b
Room: UB334
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 13:00-14:15
Subject: 13.00 sharp - Seminar 2. Group 3a
Room: UB341
Lecturer: ACN
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 13:00-14:15
Subject: 13.00 sharp - Seminar 2. Group 1a
Room: UB334
Lecturer: JJ
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 14:30-15:45
Subject: 14.30 sharp - Seminar 2. Group 3b
Room: UB341
Lecturer: ACN
Other: Examination
Day: Monday
Date: 2010-09-20
Time: 14:30-15:45
Subject: 14.30 sharp - Seminar 2. Group 1b
Room: UB334
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2010-09-21
Time: 13:00-16:00
Subject: Lecture 5. Consumers and Subcultures
Room: HsalE
Lecturer: JJ
Other: Suggested reading: Solomon: chap. 12-15; Articles: Thøgersen
Day: Wednesday
Date: 2010-09-22
Time: 13:00-15:00
Subject: Make-up seminar for Seminar 1
Room: s311
Lecturer: ACN
Other: Examination for all who were not present on the first seminar
Day: Thursday
Date: 2010-09-23
Time: 09:00-12:00
Subject: Tutoring
Room: Office
Lecturer: ACN
Other: Sign up on notice board
Day: Thursday
Date: 2010-09-23
Time: 13:00-16:00
Subject: Tutoring
Room: Office
Lecturer: ACN
Other: Sign up on notice board
Day: Tuesday
Date: 2010-09-28
Time: 09:00-12:00
Subject: Seminar 3. Group 1 presentations
Room: s304
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2010-09-28
Time: 09:00-12:00
Subject: Seminar 3. Group 3 presentations
Room: s302
Lecturer: ACN
Other: Examination
Day: Tuesday
Date: 2010-09-28
Time: 13:00-16:00
Subject: Seminar 3. Group 2 presentations
Room: s304
Lecturer: JJ
Other: Examination
Day: Tuesday
Date: 2010-09-28
Time: 13:00-16:00
Subject: Seminar 3. Group 4 presentations
Room: s302
Lecturer: ACN
Other: Examination
Day: Friday
Date: 2010-10-01
Time: 09:00-13:00
Subject: Written exam
Room: ÖP2, ÖP1
Lecturer: ACN, JJ
Other: Examination, Östra Paviljongen
Day: Friday
Date: 2010-10-08
Time: 10:00-11:30
Subject: Hand out of corrected exams and grading issues. If you cannot participate at this time you can get the graded exam at the USBE student services office after the lecture.
Room: HsalA
Lecturer: ACN, JJ
Other:
Day: Saturday
Date: 2010-10-30
Time: 09:00-13:00
Subject: Re-exam
Room: ÖP2
Lecturer: ACN, JJ
Other: Examination, Östra Paviljongen
