Service Marketing 7.5hp and Marketing Ethics 7.5hp

Module: 1 - V10

Name of module: Service Marketing 7.5hp and Marketing Ethics 7.5hp

Course: Service Marketing and Marketing Ethics C, module 1 + 2

Course code(s): 2FE124

Syllabus(es): 2FE124

Homepage: www.usbe.umu.se/kursweb/vt010/2fe124mom1

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Johan Jansson (1+2), Yvonne von Friedrichs (1)

Telephone: 090-786 78 72, 090-786 71 42

E-mail: johan.jansson@usbe.umu.se, yvonne.vonfriedrichs@usbe.umu.se

Other: Schedule covers both modules. Latest schedule update: 2010-03-22.

Syllabus (course description and literature)

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 03

Day: Monday

Date: 2010-01-18

Time: 09:00-13:00

Subject: Course registration. Tornet (Drop by)
Lennart Widmark.

Room:

Lecturer: LW

Day: Monday

Date: 2010-01-18

Time: 10:00-12:00

Subject: Introduction to Service Marketing and student registration.

Room: MA121

Lecturer: JJ

Other: Important

Day: Tuesday

Date: 2010-01-19

Time: 13:00-17:00

Subject: Theme 1. Suggested reading: Wilson: chap: 1, 5.

Room: N320

Lecturer: JJ

Other: Lecture

Day: Wednesday

Date: 2010-01-20

Time: 13:00-17:00

Subject: Theme 2a. Suggested reading: Wilson: chap: 2-4 + Article/s.

Room: MA121

Lecturer: JJ

Other: Lecture

Day: Friday

Date: 2010-01-22

Time: 10:00-12:00

Subject: Theme 2b. Suggested reading: Wilson: chap: 6-7 + Article/s.

Room: MA121

Lecturer: YvF

Other: Lecture

Day: Friday

Date: 2010-01-22

Time: 13:00-15:00

Subject: Theme 2b. Suggested reading: Wilson: chap: 6-7 + Article/s.

Room: MA121

Lecturer: YvF

Other: Lecture

WEEK 04

Day: Monday

Date: 2010-01-25

Time: 08:00-09:30

Subject: Seminar - Group A - 08.00 Sharp

Room: C202_hum

Lecturer: JJ

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 08:00-09:30

Subject: Seminar - Group E - 08.00 Sharp

Room: C208_hum

Lecturer: YvF

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 10:00-11:30

Subject: Seminar - Group B - 10.00 Sharp

Room: C202_hum

Lecturer: JJ

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 10:00-11:30

Subject: Seminar - Group F - 10.00 Sharp

Room: C208_hum

Lecturer: YvF

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 13:00-14:30

Subject: Seminar - Group C - 13.00 Sharp

Room: C202_hum

Lecturer: JJ

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 13:00-14:30

Subject: Seminar - Group G - 13.00 Sharp

Room: C208_hum

Lecturer: YvF

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 15:00-16:30

Subject: Seminar - Group D - 15.00 Sharp

Room: C202_hum

Lecturer: JJ

Other: Examination

Day: Monday

Date: 2010-01-25

Time: 15:00-16:30

Subject: Seminar - Group H - 15.00 Sharp

Room: C208_hum

Lecturer: YvF

Other: Examination

Day: Tuesday

Date: 2010-01-26

Time: 08:00-17:00

Subject: Uniaden

Room: Umu

Lecturer: HHUS

Other: Get a job!

Day: Wednesday

Date: 2010-01-27

Time: 09:00-12:00

Subject: Theme 3a. Suggested reading: Wilson: chap: 8-13 + Articles

Room: MA121

Lecturer: JJ

Other: Lecture

Day: Thursday

Date: 2010-01-28

Time: 13:00-16:00

Subject: Theme 3b. Suggested reading: Wilson: chap: 8-13 + Articles

Room: MA121

Lecturer: JJ

Other: Lecture

WEEK 05

Day: Monday

Date: 2010-02-01

Time: 09:00-12:00

Subject: Theme 4 and general info on writing papers. Suggested reading: Wilson chap: 14-16 + Articles.

Room: MA121

Lecturer: YvF

Other: Lecture

Day: Wednesday

Date: 2010-02-03

Time: 09:00-12:00

Subject: Supervision for mid exam/assignments.

Room: Office

Lecturer: JJ

Other: Drop in

Day: Wednesday

Date: 2010-02-03

Time: 09:00-12:00

Subject: Supervision for mid exam/assignments.

Room: Office

Lecturer: YvF

Other: Drop in

Day: Wednesday

Date: 2010-02-03

Time: 13:00-16:00

Subject: Supervision for mid exam/assignments.

Room: Office

Lecturer: JJ

Other: Drop in

Day: Wednesday

Date: 2010-02-03

Time: 13:00-16:00

Subject: Supervision for mid exam/assignments.

Room: Office

Lecturer: YvF

Other: Drop in

Day: Thursday

Date: 2010-02-04

Time: 13:00-16:00

Subject: Mid exam

Room: ÖP 8

Lecturer: JJ/YvF

Other: Examination

Day: Friday

Date: 2010-02-05

Time: 09:00-12:00

Subject: Supervision for seminars

Room: Office

Lecturer: YvF

Other: Drop in

Day: Friday

Date: 2010-02-05

Time: 13:00-17:00

Subject: Supervision for seminars

Room: Office

Lecturer: YvF

Other: Drop in

WEEK 06

Day: Tuesday

Date: 2010-02-09

Time: 09:00-12:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Tuesday

Date: 2010-02-09

Time: 13:00-16:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Tuesday

Date: 2010-02-09

Time: 18:00-18:00

Subject: Results of mid exam posted

Room: Web

Lecturer: JJ/YvF

Other: Deadline

Day: Wednesday

Date: 2010-02-10

Time: 08:00-08:45

Subject: Seminar - Group H - 08.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 09:00-09:45

Subject: Seminar - Group G - 09.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 10:00-10:45

Subject: Seminar - Group F - 10.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 11:00-11:45

Subject: Seminar - Group E - 11.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 13:00-13:45

Subject: Seminar - Group D - 13.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 14:00-14:45

Subject: Seminar - Group C - 14.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 15:00-15:45

Subject: Seminar - Group B - 15.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

Day: Wednesday

Date: 2010-02-10

Time: 16:00-16:45

Subject: Seminar - Group A - 16.00 Sharp

Room: s309

Lecturer: JJ

Other: Examination

WEEK 07

Day: Monday

Date: 2010-02-15

Time: 10:00-12:00

Subject: Supervision for seminars

Room: Office

Lecturer: YvF

Other: Drop in

Day: Monday

Date: 2010-02-15

Time: 13:00-17:00

Subject: Supervision for seminars

Room: Office

Lecturer: YvF

Other: Drop in

Day: Tuesday

Date: 2010-02-16

Time: 08:00-17:00

Subject: Student sport day

Room: Umu

Lecturer: Umu

Other: Get excersise!

Day: Wednesday

Date: 2010-02-17

Time: 09:00-10:00

Subject: Feedback on seminar papers and general supervision for group task

Room: N320

Lecturer: JJ/YvF

Other: Lecture

Day: Wednesday

Date: 2010-02-17

Time: 10:00-12:00

Subject: Guest lecture Peter Edelbrock, District director of Scandic hotels in Northern Sweden and member of the board of directors of Scandic Hotels Sweden: Value creating concepts in Scandic Hotels.

Room: N320

Lecturer: YvF/JJ

Other: Important

Day: Thursday

Date: 2010-02-18

Time: 10:00-12:00

Subject: Presentation of group task. Groups A-D.

Room: MA121

Lecturer: YvF

Other: Examination

Day: Thursday

Date: 2010-02-18

Time: 13:00-16:00

Subject: Presentation of group task. Groups A-D.

Room: s213

Lecturer: YvF

Other: Examination

Day: Friday

Date: 2010-02-19

Time: 09:00-12:00

Subject: Presentation of group task. Groups E-H.

Room: s213

Lecturer: YvF

Other: Examination

Day: Friday

Date: 2010-02-19

Time: 13:00-15:00

Subject: Presentation of group task. Groups E-H.

Room: HsalE_hum

Lecturer: YvF

Other: Examination

WEEK 08

Day: Monday

Date: 2010-02-22

Time: 09:00-12:00

Subject: Lecture: Introduction to Marketing Ethics and student registration. Schedule will be updated further.

Room: MA121

Lecturer: JJ

Other: Important

Day: Tuesday

Date: 2010-02-23

Time: 13:00-15:00

Subject: Lecture and case discussions: Business ethics and ethical dilemmas

Room: s213

Lecturer: JJ

Other: Lecture

Day: Wednesday

Date: 2010-02-24

Time: 13:00-17:00

Subject: Lecture and case discussions: Perspectives on ethics

Room: s213

Lecturer: JJ

Other: Lecture

Day: Thursday

Date: 2010-02-25

Time: 09:00-12:00

Subject: Re-sit on mid exam for Service Marketing

Room: ÖP 7

Lecturer: JJ/YvF

Other: Examination

WEEK 09

Day: Monday

Date: 2010-03-01

Time: 09:00-12:00

Subject: Lecture and case discussions: Stakeholder perspectives

Room: s205

Lecturer: JJ

Other: Lecture

Day: Tuesday

Date: 2010-03-02

Time: 13:00-17:00

Subject: Lecture and case discussions: Consumers and consumption

Room: s213

Lecturer: JJ

Other: Lecture

Day: Wednesday

Date: 2010-03-03

Time: 15:00-18:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Friday

Date: 2010-03-05

Time: 08:00-09:30

Subject: Case eminar - Group A - 08.00 Sharp

Room: ub336

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 09:00-10:30

Subject: Case eminar - Group B - 09.00 Sharp

Room: ub337

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 10:00-11:30

Subject: Case eminar - Group C - 10.00 Sharp

Room: ub336

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 11:00-12:30

Subject: Case eminar - Group D - 11.00 Sharp

Room: ub337

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 13:30-15:00

Subject: Case eminar - Group E - 13.30 Sharp

Room: ub336

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 14:00-15:30

Subject: Case eminar - Group F - 14.00 Sharp

Room: ub337

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 15:30-17:00

Subject: Case eminar - Group G - 15.30 Sharp

Room: ub336

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-05

Time: 16:00-17:30

Subject: Case eminar - Group H - 16.00 Sharp

Room: ub337

Lecturer: JJ

Other: Examination

WEEK 10

Day: Tuesday

Date: 2010-03-09

Time: 09:00-12:00

Subject: Lecture and case discussions: Ethics and marketing tools

Room: s205

Lecturer: JJ

Other: Lecture

Day: Thursday

Date: 2010-03-11

Time: 13:00-17:00

Subject: Documentary films and/or Guest lecture

Room: s205

Lecturer: JJ

Other: Films

Day: Friday

Date: 2010-03-12

Time: 09:00-12:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

WEEK 11

Day: Monday

Date: 2010-03-15

Time: 09:00-12:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Monday

Date: 2010-03-15

Time: 13:00-16:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Tuesday

Date: 2010-03-16

Time: 09:00-12:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Tuesday

Date: 2010-03-16

Time: 13:00-16:00

Subject: Supervision for seminars

Room: Office

Lecturer: JJ

Other: Drop in

Day: Wednesday

Date: 2010-03-17

Time: 10:00-10:00

Subject: Exchange of papers at the latest. Student responsibility.

Room: s205

Lecturer: JJ

Other: Deadline

Day: Thursday

Date: 2010-03-18

Time: 08:00-09:30

Subject: Case eminar - Group A - 08.00 Sharp

Room: c203_hum

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2010-03-18

Time: 10:00-11:30

Subject: Case eminar - Group B - 10.00 Sharp

Room: c203_hum

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2010-03-18

Time: 13:00-14:30

Subject: Case eminar - Group C - 13.00 Sharp

Room: c203_hum

Lecturer: JJ

Other: Examination

Day: Thursday

Date: 2010-03-18

Time: 15:00-16:30

Subject: Case eminar - Group D - 15.00 Sharp

Room: c203_hum

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-19

Time: 08:00-09:30

Subject: Case eminar - Group E - 08.00 Sharp

Room: s505

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-19

Time: 10:00-11:30

Subject: Case eminar - Group F - 10.00 Sharp

Room: s505

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-19

Time: 13:00-14:30

Subject: Case eminar - Group G - 13.00 Sharp

Room: s505

Lecturer: JJ

Other: Examination

Day: Friday

Date: 2010-03-19

Time: 15:00-16:30

Subject: Case eminar - Group H - 15.00 Sharp

Room: s505

Lecturer: JJ

Other: Examination

WEEK 12

Day: Monday

Date: 2010-03-22

Time: 09:00-12:00

Subject: Supervision for exam

Room: Office

Lecturer: JJ

Other: Drop in

Day: Monday

Date: 2010-03-22

Time: 13:00-15:00

Subject: Lecture: Repetition and supervision for final exam

Room: s213

Lecturer: JJ

Other: Lecture

Day: Wednesday

Date: 2010-03-24

Time: 09:00-13:00

Subject: Final exam

Room: ÖP 4

Lecturer: JJ

Other: Examination

WEEK 15

Day: Wednesday

Date: 2010-04-14

Time: 13:00-13:00

Subject: Results from Final exam posted on web, available for pickup at student services office

Room: Web

Lecturer: JJ

Other: Deadline

WEEK 17

Day: Thursday

Date: 2010-04-29

Time: 14:00-18:00

Subject: Re-exam

Room: ÖP 2

Lecturer: JJ

Other: Examination