Marknadsföring

Module: 1 - V10

Name of module: Marknadsföring

Course: Företagsekonomi A53 mom 1 (Frist + RH + IE + MKV + Kost + Turism)

Course code(s): 2FE010

Syllabus(es): 2FE010

Homepage: www.usbe.umu.se/kursweb/vt010/2fe010mom1

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Bo Lemar, Therese Hedlund, Elin Nilsson

Telephone: 070-679 0666, therese.hedlund@usbe.umu.se, elin.nilsson@usbe.umu.se

E-mail: , therese.hedlund@usbe.umu.se, elin.nilsson@usbe.umu.se

Other: Kursplan (Kursbeskrivning och litteratur)

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 03

Day: Monday

Date: 2010-01-18

Time: 09:15-12:00

Subject: Marknadsföring - en introduktion

Room: hsalA

Lecturer: BL

Other: Läs JoF Kap. 1

Day: Monday

Date: 2010-01-18

Time: 12:00-13:00

Subject: Registrering. Tornet (Drop By)

Room: Lennart

Lecturer: W

Day: Tuesday

Date: 2010-01-19

Time: 09:15-12:00

Subject: Omvärldsanalys

Room: hsalA

Lecturer: BL

Other: Läs JoF Kap. 2

Day: Wednesday

Date: 2010-01-20

Time: 09:15-12:00

Subject: Konsumentbeteende

Room: hsalA

Lecturer: BL

Other: Läs JoF Kap. 3 o 4

Day: Thursday

Date: 2010-01-21

Time: 09:15-12:00

Subject: Strategiska beslut, segmentering, Biblioteksinfo

Room: hsalA

Lecturer: BL

Other: Läs JoF Kap. 5

WEEK 04

Day: Monday

Date: 2010-01-25

Time: 09:15-12:00

Subject: Att arbeta med case/Introduktion till case 1

Room: hsalA

Lecturer: BL, NB, EN, TH

Other:

Day: Monday

Date: 2010-01-25

Time: 13:15-15:00

Subject: Etik och moral

Room: hsal A

Lecturer: Karl Bonnedahl

Other:

Day: Tuesday

Date: 2010-01-26

Time: 08:00-17:00

Subject: Uniaden och eget arbete med case 1

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2010-01-27

Time: 08:00-17:00

Subject: Eget arbete med case 1

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2010-01-27

Time: 13:15-15:00

Subject: Maria Skogelid. Produktchef Norrmejerier

Room: Hsal G

Lecturer:

Other: Humanisthuset

Day: Thursday

Date: 2010-01-28

Time: 08:00-15:00

Subject: Litteraturseminarium 1

Room: s103

Lecturer: BL

Other: Se separat schema

Day: Thursday

Date: 2010-01-28

Time: 08:00-15:00

Subject: Litteraturseminarium 1

Room: Ub337

Lecturer: EN

Other: - " -

Day: Thursday

Date: 2010-01-28

Time: 08:00-15:00

Subject: Litteraturseminarium 1

Room: s313

Lecturer: TH

Other: - " -

WEEK 05

Day: Monday

Date: 2010-02-01

Time: 08:30-12:00

Subject: Handledning

Room: S308

Lecturer: BL

Other: Skriv upp er på anslagstavlan!

Day: Monday

Date: 2010-02-01

Time: 8::0-12:00

Subject: Handledning

Room: S405

Lecturer: EN

Other: Skriv upp er på anslagstavlan!

Day: Monday

Date: 2010-02-01

Time: 8::0-12:00

Subject: Handledning

Room: S214b

Lecturer: TH

Other: Skriv upp er på anslagstavlan!

Day: Tuesday

Date: 2010-02-02

Time: 08:00-17:00

Subject: Eget arbete med case 1

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2010-02-03

Time: 09:15-12:00

Subject: Värdeskapande del 1

Room: hsalA

Lecturer: BL

Other: Läs JoF, Kap. 6, 7 o 8

Day: Thursday

Date: 2010-02-04

Time: 09:15-12:00

Subject: Värdeskapande del 2/Introduktion till case 2

Room: hsalA

Lecturer: EN, TH

Other: Läs JoF, Kap. 9 o 10

Day: Friday

Date: 2010-02-05

Time: 08:00-15:00

Subject: Presentation Case 1

Room: S313

Lecturer: BL

Other: Se separat schema

Day: Friday

Date: 2010-02-05

Time: 8::0-15:00

Subject: Presentation Case 1

Room: S103

Lecturer: EN

Other: Se separat schema

Day: Friday

Date: 2010-02-05

Time: 8::0-15:00

Subject: Presentation Case 1

Room: S311

Lecturer: TH

Other: Se separat schema

WEEK 06

Day: Monday

Date: 2010-02-08

Time: 13:15-16:00

Subject: Värdeskapande del 3

Room: hsal A

Lecturer: BL

Other: Läs JoF, Kap. 11 o 12

Day: Tuesday

Date: 2010-02-09

Time: 08:00-17:00

Subject: Eget arbete med case 2

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2010-02-10

Time: 08:00-17:00

Subject: Eget arbete med case 2

Room:

Lecturer:

Other:

Day: Thursday

Date: 2010-02-11

Time: 08:00-15:00

Subject: Litteraturseminarium 2

Room: s311

Lecturer: BL

Other:

Day: Thursday

Date: 2010-02-11

Time: 08:00-15:00

Subject: Litteraturseminarium 2

Room: s313

Lecturer: TH

Other:

Day: Thursday

Date: 2010-02-11

Time: 08:00-15:00

Subject: Litteraturseminarium 2

Room: UB337

Lecturer: EN

Other:

Day: Friday

Date: 2010-02-12

Time: 08:00-17:00

Subject: Eget arbete med case 2

Room:

Lecturer:

Other:

WEEK 07

Day: Monday

Date: 2010-02-15

Time: 09:15-12:00

Subject: Marknadsföring/Sammanfattning av momentet/Etiska frågeställningar

Room: hsalA

Lecturer: BL

Other: Inlämning av case 2

Day: Tuesday

Date: 2010-02-16

Time: -

Room:

Lecturer:

Other:

Day: Friday

Date: 2010-02-19

Time: 14:00-18:00

Subject: Tentamen

Lecturer:

WEEK 11

Day: Wednesday

Date: 2010-03-17

Time: 13:15-15:00

Subject: Tentamensgenomgång

Room: hsal D

Lecturer:

Other:

WEEK 12

Day: Saturday

Date: 2010-03-27

Time: 09:00-13:00

Subject: Omtentamen

Lecturer: