Module: 2 - H09
Name of module: Marketing Research
Course: Marketing (2)
Course code(s): 2FE045
Syllabus(es): 2FE045
Homepage: www.usbe.umu.se/kursweb/ht09/2fe045mom2
Lecturer: Vladimir Vanyushyn, Tommy Gärling
Telephone: 786 5886, TBA
E-mail: vladimir.vanyushyn@usbe.umu.se, Tommy.Garling@psy.gu.se
Other: KR: Kent, R. (2007) Marketing Research: Approaches, Methods and Applications in Europe.
LCS: Lambin, J.J., Chumpitaz, R, Schuiling, I. (2007) Ch. 5 - Measuring Customers Response
Syllabus (course description and literature) for 2FE045 30hp and 2FE046 15hp. Link to the home page Master's program in Marketing
Day: Monday
Date: 2009-10-05
Time: 09:00-12:00
Subject: Course Introduction: overview of the course, learning outcomes, administrative issues. The research process and design. Client-based market research. Academic research in marketing.
Room: BiA201
Lecturer: VV
Other: Readings: Ch. 1&2 KR, LCS
Day: Monday
Date: 2009-10-05
Time: 13:00-15:00
Subject: Elective courses information
Room: Hsal B
Lecturer: Administration
Other:
Day: Tuesday
Date: 2009-10-06
Time: 13:00-15:00
Subject: Types of marketing data and data collection. Sources of secondary data and the process of undertaking secondary research. Commercial and academic approaches to the analysis of qualitative data.
Room: KB3A9
Lecturer: VV
Other: Ch. 3,4,10 KR
Day: Wednesday
Date: 2009-10-07
Time: 13:00-15:00
Subject: Measurements in Marketing Research. Questionnaire design.
Room: KB3B1
Lecturer: VV
Other: Ch. 5&6 KR
Day: Thursday
Date: 2009-10-08
Time: 13:00-16:00
Subject: Review of probability and statistical inference.Sampling. Basic descriptive summaries, visual representation of data.
Room: Hsal C
Lecturer: VV
Other: Ch. 8&11 KR
Day: Monday
Date: 2009-10-12
Time: -
Subject: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Room: s101, s102
Lecturer: VV
Other: Readings: Session 1, SPSS. (!) Due: one-page summary for the group project
Day: Monday
Date: 2009-10-12
Time: 08:00-10:00
Subject: Teams A,B,C,D
Room: s101,s102
Lecturer:
Other:
Day: Monday
Date: 2009-10-12
Time: 10:00-12:00
Subject: Teams E,F,G,H
Room: s101,s102
Lecturer:
Other:
Day: Monday
Date: 2009-10-12
Time: 13:00-15:00
Subject: Teams I,J,K,L
Room: s101,s102
Lecturer:
Other:
Day: Monday
Date: 2009-10-12
Time: 15:00-17:00
Subject: Teams M,N,O,P
Room: s101,s102
Lecturer:
Other:
Day: Tuesday
Date: 2009-10-13
Time: 13:00-15:00
Subject: Casual Inferences. Research Designs. Experiments vs. non-experiments. Building blocks of experimental research designs.
Room: s205h
Lecturer: TG
Other: Ch. 7&9 KR
Day: Wednesday
Date: 2009-10-14
Time: 13:00-15:00
Subject: Special issues in marketing research
Room: Hsal C
Lecturer: TG
Other: Articles
Day: Thursday
Date: 2009-10-15
Time: -
Subject: Discussion seminar (work in groups)
Room: N340, N330
Lecturer: TG
Other: See course description
Day: Monday
Date: 2009-10-19
Time: 13:00-15:00
Subject: Fundamentals of Data Analysis. Hypotheses testing.
Room: s205h
Lecturer: VV
Other: Ch. 12&13 KR. (!) Due: interim progress report for the group project
Day: Tuesday
Date: 2009-10-20
Time: -
Subject: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Room: s108
Lecturer: VV
Other: Readings: Session 2, SPSS.
Day: Wednesday
Date: 2009-10-21
Time: 14:00-15:30
Subject: Regression analysis
Room: HsalC
Lecturer: VV
Other: OBS! NEWTIME AND LOCATION !!Ch. 12&13, 14 (pp. 410-412, 434) in KR
Day: Wednesday
Date: 2009-10-21
Time: 16:00-17:00
Subject: Does business need a new service-oriented management logic? A Video Conference with: Dr. James C. Spohrer, Director, IBM Almaden Research Center, San Jose, USA
Room: HsalC
Lecturer: JamesC.Spohrer
Other:
Day: Thursday
Date: 2009-10-22
Time: -
Subject: Lab seminar & hands-on applications. This seminar covers the topic of the previous lecture.
Room: s101,s102
Lecturer: VV
Other: Readings: Session 3, SPSS
Day: Thursday
Date: 2009-10-22
Time: 08:00-10:00
Subject: Teams E,F,G,H
Room: s101,s102
Lecturer:
Other:
Day: Thursday
Date: 2009-10-22
Time: 10:00-12:00
Subject: Teams I,J,K,L
Room: s101,s102
Lecturer:
Other:
Day: Thursday
Date: 2009-10-22
Time: 13:00-15:00
Subject: Teams M,N,O,P
Room: s101,s102
Lecturer:
Other:
Day: Thursday
Date: 2009-10-22
Time: 15:00-17:00
Subject: Teams A,B,C,D
Room: s101,s102
Lecturer:
Other:
Day: Friday
Date: 2009-10-30
Time: 08:00-13:00
Subject: Group Presentations
Room: HsalD
Lecturer: VV,TG
Other: CHANGE OF TIME! Ch. 18 contains useful presentation hints
Day: Tuesday
Date: 2009-11-03
Time: 09:00-13:00
Subject: Final exam
Room: Sal 7
Lecturer: VV,TG
Other:
Day: Saturday
Date: 2009-11-28
Time: 09:00-13:00
Subject: Make-up exam
Room: Sal 6
Lecturer: VV,TG
Other:
