Module: 2 - H09
Name of module: Marketing
Course: International Business Administration A m 2 (IBP)
Course code(s): 2FE012
Syllabus(es): 2FE012
Homepage: www.usbe.umu.se/kursweb/ht09/2fe012mom2
Lecturer: Galina Biedenbach, Helena Renström
Telephone: Galina Biedenbach: 090-786 6150, Helena Renström: 090-7867871,
E-mail: galina.biedenbach@usbe.umu.se, helena.renstrom@usbe.umu.se
Other: FINAL SCHEDULE. Updated on September, 28.
BOOK: Jobber, D. and Fahy, J. (2009), Foundations of Marketing, 3rd edition, McGraw Hill Education Europe. ISBN: 978-007712190-7.
Syllabus (course description and literature)
Day: Monday
Date: 2009-10-05
Time: 08:00-10:00
Subject: Introduction. The nature of marketing.
Room: S213h
Lecturer: HR, GB
Other: Chapter 1
Day: Tuesday
Date: 2009-10-06
Time: 13:00-16:00
Subject: Marketing environment. Marketing planning and strategy. Introduction to the case.
Room: MA121
Lecturer: GB
Other: Chapter 2, 12
Day: Wednesday
Date: 2009-10-07
Time: 13:00-15:00
Subject: Ethics in Marketing. Marketing from different perspectives.
Room: MA121
Lecturer: HR
Other: Articles+textbook (ethical debates on p. 13 and p. 38)
Day: Thursday
Date: 2009-10-08
Time: 08:00-10:00
Subject: Consumer behavior. Market segmentation, targeting and positioning.
Room: MA121
Lecturer: GB
Other: Chapter 3, 5
Day: Friday
Date: 2009-10-09
Time: 08:00-10:00
Subject: Marketing research.
Room: Lecture Hall A
Lecturer: GB
Other: Chapter 4
Day: Friday
Date: 2009-10-09
Time: 10:00-12:00
Subject: Group Presentations – No hogging, no hiding
Room: Lecture Hall A
Lecturer: Karyn Sandström
Other:
Day: Tuesday
Date: 2009-10-13
Time: 08:00-17:00
Subject: Seminar 1. Discussion of the case.
Lecturer: HR, GB
Other: See the seminar schedule on the course website
Day: Friday
Date: 2009-10-16
Time: 08:00-17:00
Subject: Seminar 2. Presentation of the case assignment.
Lecturer: HR, GB
Other: See the seminar schedule on the course website
Day: Monday
Date: 2009-10-19
Time: 10:00-12:00
Subject: Product and brand management. Introduction to the assignment.
Room: Lecture Hall A
Lecturer: HR
Other: Chapter 6
Day: Tuesday
Date: 2009-10-20
Time: 13:00-15:00
Subject: Services marketing management.
Room: N320
Lecturer: HR
Other: Chapter 7
Day: Tuesday
Date: 2009-10-20
Time: 15:00-16:00
Subject: Guest lecture: Associate Professor David Ballantyne: Chinese-Western intercultural business relationships
Room: N320
Lecturer: HR, DB
Other: Gao, H.; Ballanyne, D. and Knight J (2009): Guanxi: strong and weak ties in Chinese-Western intercultural relationships
Day: Wednesday
Date: 2009-10-21
Time: 09:00-12:00
Subject: Pricing strategy and distribution management.
Room: N320
Lecturer: HR
Other: Chapter 8, 11
Day: Friday
Date: 2009-10-23
Time: 10:00-12:00
Subject: Integrated marketing communications
Room: Lecture Hall A
Lecturer: HR
Other: Chapter 9, 10
Day: Monday
Date: 2009-10-26
Time: 08:00-17:00
Subject: Seminar 3. Presentation of the assignment findings.
Lecturer: HR, GB
Other: See the seminar schedule on the course website
Day: Wednesday
Date: 2009-10-28
Time: 08:00-10:00
Subject: Concluding remarks. Examination Q&A.
Room: S213h
Lecturer: HR, GB
Other: Chapter 12
Day: Thursday
Date: 2009-10-29
Time: -
Subject: Feedback on the presentations from the Language Department
Lecturer:
Other: See the schedule on the course website
Day: Friday
Date: 2009-10-30
Time: -
Subject: Feedback on the presentations from the Language Department
Lecturer:
Other: See the schedule on the course website
Day: Tuesday
Date: 2009-11-03
Time: 14:00-18:00
Subject: Written examination
Lecturer:
Other:
Day: Saturday
Date: 2009-11-28
Time: 09:00-13:00
Subject: Re-sit on written examination
Room: Skrivsal 8 (ÖP)
Lecturer:
Other:
