Module: 2 - H09
Name of module: Marknadsföring
Course: Att utveckla en affärsverksamhet mom 2 (Ftg t3)
Course code(s): 2FE142
Syllabus(es): 2FE142
Homepage: www.usbe.umu.se/kursweb/ht09/2fe142mom2
Lecturer: Lars Nordén
Telephone: xx
E-mail: xx
Other: Kursplan (Kursbeskrivning och litteratur)
Day: Thursday
Date: 2009-10-15
Time: 09:15-12:00
Subject: Marknadsföring - vad är det? Marknadsplanering och strategier. Omvärldsanalys.
Room: C205
Lecturer: LN
Other: Kap 1, 12, 2
Day: Friday
Date: 2009-10-16
Time: 09:15-12:00
Subject: Intern analys. Kundbeteende.
Room: C205
Lecturer: LN
Other: Kap 12, 3
Day: Monday
Date: 2009-10-19
Time: 13:15-16:00
Subject: Segmentering och positionering
Room: C205
Lecturer: LN
Other: Kap 5, 12
Day: Tuesday
Date: 2009-10-20
Time: 13:15-16:00
Subject: Marknadsinformation. Introduktion till case 1.
Room: C205
Lecturer: LN
Other: Kap 4
Day: Wednesday
Date: 2009-10-21
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2009-10-22
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Monday
Date: 2009-10-26
Time: 09:15-12:00
Subject: Litteraturseminarium Case 1
Room: C205
Lecturer: LN
Other: Kap 1-4, 12
Day: Tuesday
Date: 2009-10-27
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2009-10-28
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2009-10-29
Time: 09:15-12:00
Subject: Handledning
Room: C204
Lecturer: LN
Other:
Day: Tuesday
Date: 2009-11-03
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2009-11-04
Time: 09:15-12:00
Subject: Drop-in-handledning
Room: C204
Lecturer: LN
Other:
Day: Thursday
Date: 2009-11-05
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2009-11-06
Time: 09:15-12:00
Subject: Presentation Case 1
Room: C205
Lecturer: LN
Other:
Day: Monday
Date: 2009-11-09
Time: 13:15-16:00
Subject: Intro. till Case 2. Produkter och varumärken
Room: C205
Lecturer: LN
Other: Kap 6,12
Day: Wednesday
Date: 2009-11-11
Time: 13:15-16:00
Subject: Marknadsföring av tjänster
Room: C205
Lecturer: LN
Other: Kap 7
Day: Friday
Date: 2009-11-13
Time: 09:15-12:00
Subject: Prissättning, distribution, lagar och regler
Room: C205
Lecturer: LN
Other: Kap 8, 11 samt kursmaterial
Day: Monday
Date: 2009-11-16
Time: 13:15-16:00
Subject: Integrerad marknadskommunikation
Room: C205
Lecturer: LN
Other: Kap 9,10
Day: Tuesday
Date: 2009-11-17
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2009-11-18
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Thursday
Date: 2009-11-19
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Friday
Date: 2009-11-20
Time: 09:15-12:00
Subject: Litteraturseminarium Case 2, Jobber och Fahy och Palm
Room: C205
Lecturer: LN
Other: Kap 6-12 i Jobber och Fahy, samt hela kursboken av Palm
Day: Tuesday
Date: 2009-11-24
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Wednesday
Date: 2009-11-25
Time: 09:15-12:00
Subject: Handledning
Room: C204
Lecturer: LN
Other:
Day: Thursday
Date: 2009-11-26
Time: -
Subject: Eget arbete/Utbildningspraktik
Lecturer:
Other:
Day: Monday
Date: 2009-11-30
Time: 09:15-12:00
Subject: Presentation Case 2
Room: C205
Lecturer: LN
Other:
Day: Monday
Date: 2009-11-30
Time: 13:15-16:00
Subject: Sammanfattning av momentet
Room: C205
Lecturer: LN
Other:
