Marknadsföring

Module: 1 - H09

Name of module: Marknadsföring

Course: Företagsekonomi A53 mom 1 (Frist + IVP)

Course code(s): 2FE010-1

Syllabus(es): 2FE010-1

Homepage: www.usbe.umu.se/kursweb/ht09/2fe010-1mom1

Maps: www.umu.se/english/about-umu/campus-maps

Lecturer: Bo Lemar, ansvarig lärare, Dan Frost, Therese Hedlund,

Telephone: 070-679 0666,

E-mail: (Bo nås via tel 090-070-6790666), dan.frost@usbe.umu.se, therese.hedlund@usbe.umu.se

Other: Preliminärt schema
Kursplaner A53 + IVP (kursbeskrivningar och litteratur)

Day

Date

Time

Subject

Room

Lecturer

Note

WEEK 36

Day: Monday

Date: 2009-08-31

Time: 09:15-12:00

Subject: Kursstart, introduktion samt föreläsning

Lecturer: BL

Other: Läs J o F kap 1

Day: Monday

Date: 2009-08-31

Time: 12:00-13:00

Subject: Registrering. Tornet (Drop By) Lennart Widmark

Room:

Lecturer:

Day: Tuesday

Date: 2009-09-01

Time: 09:15-12:00

Subject: Omvärldsanalys

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 2

Day: Wednesday

Date: 2009-09-02

Time: 09:15-12:00

Subject: Strategier och strategiska beslut

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 5

Day: Thursday

Date: 2009-09-03

Time: 09:15-10:00

Subject: Konsumentbeteende och marknadsundersökningar

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 3-4

Day: Thursday

Date: 2009-09-03

Time: 10:15-12:00

Subject: Gästföreläsning. Entreprenörskap och marknadsföring

Room: Hsal B

Lecturer: HBr

Other: Professor Håkan Boter

Day: Thursday

Date: 2009-09-03

Time: 13:15-15:00

Subject: Universitetets Välkomstarrangemang

Room: Universum

Lecturer:

WEEK 37

Day: Monday

Date: 2009-09-07

Time: 09:15-12:00

Subject: Introduktion till case 1 och vetenskapligt arbete/biblioteksinformation

Room: Hsal B

Lecturer: BL

Other:

Day: Monday

Date: 2009-09-07

Time: 13:15-15:00

Subject: Konsumentbeteende och marknadsundersökningar

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 3-4

Day: Tuesday

Date: 2009-09-08

Time: -

Subject: Eget arbete

Room:

Lecturer:

Other:

Day: Wednesday

Date: 2009-09-09

Time: -

Subject: Studentsportardag

Room:

Lecturer:

Other: IKSU

Day: Thursday

Date: 2009-09-10

Time: 08:30-15:05

Subject: Litteraturseminarium case 1 Grupp A

Room: UB338

Lecturer: TH

Other: Se separat schema

Day: Thursday

Date: 2009-09-10

Time: 08:30-15:05

Subject: Litteraturseminarium case 1 Grupp B

Room: S206/N410

Lecturer: DF

Other: Se separat schema

Day: Thursday

Date: 2009-09-10

Time: 08:30-15:05

Subject: Litteraturseminarium case 1 Grupp C

Room: UB337

Lecturer: BL

Other: Se separat schema

Day: Friday

Date: 2009-09-11

Time: -

Subject: Eget casearbete

Room:

Lecturer:

Other:

WEEK 38

Day: Monday

Date: 2009-09-14

Time: -

Subject: Eget casearbete

Room:

Lecturer:

Other:

Day: Tuesday

Date: 2009-09-15

Time: 08:15-12:00

Subject: Handledning case 1 Grupp A

Room: S402

Lecturer: TH

Other: Se separat schema

Day: Tuesday

Date: 2009-09-15

Time: 08:15-12:00

Subject: Handledning case 1 Grupp B

Room: S403

Lecturer: DF

Other: Se separat schema

Day: Tuesday

Date: 2009-09-15

Time: 08:15-12:00

Subject: Handledning case 1 Grupp C

Room: S404

Lecturer: BL

Other: Se separat schema

Day: Wednesday

Date: 2009-09-16

Time: 09:15-12:00

Subject: Introduction case 2 samt värdeskapande 1

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 6-7

Day: Thursday

Date: 2009-09-17

Time: 09:15-12:00

Subject: Värdeskapande 2

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 8-9

Day: Friday

Date: 2009-09-18

Time: 08:15-12:00

Subject: Värdeskapande 3 samt byte av artiklar inför litteraturseminarium case 2.

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 10-11

WEEK 39

Day: Monday

Date: 2009-09-21

Time: 08:15-15:00

Subject: Presentation och inlämning av case 1 Grupp A

Lecturer: TH

Other: Se separat schema

Day: Monday

Date: 2009-09-21

Time: 08:15-15:00

Subject: Presentation och inlämning av case 1 Grupp B

Room: UB338

Lecturer: DF

Other: Se separat schema

Day: Monday

Date: 2009-09-21

Time: 08:15-15:00

Subject: Presentation och inlämning av case 1 Grupp C

Room: UB337

Lecturer: BL

Other: Se separat schema

Day: Tuesday

Date: 2009-09-22

Time: 08:15-15:00

Subject: Litteraturseminarium case 2 Grupp A

Room: S207/S305

Lecturer: TH

Other: Se separat schema

Day: Tuesday

Date: 2009-09-22

Time: 08:15-15:00

Subject: Litteraturseminarium case 2 Grupp B

Room: UB338

Lecturer: DF

Other: Se separat schema

Day: Tuesday

Date: 2009-09-22

Time: 08:15-15:00

Subject: Litteraturseminarium case 2 Grupp C

Room: UB337

Lecturer: BL

Other: Se separat schema

Day: Wednesday

Date: 2009-09-23

Time: -

Subject: Eget casearbete

Room:

Lecturer:

Other:

Day: Thursday

Date: 2009-09-24

Time: -

Subject: Eget casearbete

Room:

Lecturer:

Other:

Day: Friday

Date: 2009-09-25

Time: 09:15-12:00

Subject: Marknadsföring ur olika perspektiv. Inlämning av case 2 senast 16.00.

Room: Hsal A

Lecturer: BL

Other:

Day: Sunday

Date: 2009-09-27

Time: -

Room:

Lecturer:

Other:

WEEK 40

Day: Monday

Date: 2009-09-28

Time: 09:15-12:00

Subject: Sammanfattning av momentet

Room: Hsal B

Lecturer: BL

Other: Läs J o F kap 12

Day: Friday

Date: 2009-10-02

Time: 09:00-13:00

Subject: Tentamen

Lecturer:

WEEK 43

Day: Tuesday

Date: 2009-10-20

Time: 17:00-19:00

Subject: Tentamensgenomgång

Room: s205h

Lecturer: BL

Other:

WEEK 44

Day: Thursday

Date: 2009-10-29

Time: 16:00-20:00

Subject: Omtentamen

Lecturer:

Other: