Intervju med Galina Biedenbach

Program: Master's Program in Marketing
Start of education: H03
Title: Senior lecturer in Marketing

Company

Umeå School of Business and Economics

A little bit about your work tasks

My research interests include corporate branding, marketing strategy, and services marketing. I have written scientific articles and presented conference papers, which investigate brand equity and brand building in the business-to-business context.My work has been published in Industrial Marketing Management, and Journal of Brand Management.

I teach marketing courses at the bachelor’s level and at the master’s level, such as Strategizing in Marketing, Product Planning and Development, Business-to-Business Marketing, among others.

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